69.5 average across 2 concepts
Local operating-model alignment analysis
Best Franchise Opportunities We Assessed in Baton Rouge, Louisiana
We ranked 14 franchise concepts for Baton Rouge, Louisiana using local demand, labor, transportation, real estate, regulation, and source-backed evidence.
Evaluation set
Why these concepts were evaluated
This is not a ranking of every franchise that may be offered in the city.
Concepts were included when enough operating-model information existed to assign a provisional local-sensitivity profile. Unresolved inputs reduce confidence or remain conditional rather than automatically excluding a concept.
A brand’s participation in our referral network does not add points or change its position.
City-level conclusions
What stood out in our assessment
1.1 points average among 6 affected concepts
0.9 points average reduction among 10 affected concepts
Tested rank range spans 12 positions
Executive conclusion
What the ranking means for Baton Rouge, Louisiana
Our Baton Rouge, Louisiana analysis favored concepts whose operating requirements matched the city’s strongest service-demand conditions without depending too heavily on inexpensive labor, easy routing, or low-cost commercial space. City Wide, Jan-Pro International, and FASTSIGNS produced the three highest modeled alignment scores in the evaluated set. Target-market demand was the strongest positive factor: it materially affected 6 concepts and added 1.1 points on average among them. Labor and staffing friction was the broadest negative pressure, reducing the 10 exposed concepts by 0.9 points on average. The result is not that the highest-ranked brand is universally better. It means that, under the documented city assumptions and the operating profiles available to us, its local advantages outweighed its modeled constraints more effectively. Territory boundaries, candidate capabilities, capital structure, franchise economics, current FDD disclosures, and local franchisee validation remain outside this ranking and can materially change the decision.
How this differs from a directory: the model does not award points for brand popularity, advertising placement, or referral compensation. It tests how documented local conditions interact with each concept’s operating requirements.
Best franchise opportunities assessed
Top 10 local-alignment scores from 14 concepts assessed
“Best” refers to modeled local operating alignment among the concepts assessed—not expected earnings, franchise-system quality, or candidate fit.
| Rank | Franchise | Alignment and tier | Largest advantage | Largest constraint | Evidence confidence |
|---|---|---|---|---|---|
| 1 | City WideFacility management | 72.4Tier 2 · Favorable modeled alignment | +2.4 ptsTarget-market demand | No material negative local adjustment | Moderate evidence confidence |
| 2 | Jan-Pro InternationalCommercial cleaning | 71.8Tier 3 · Mixed modeled alignment | +1.8 ptsTarget-market demand | No material negative local adjustment | Moderate evidence confidence |
| 3 | FASTSIGNSSigns and graphics | 70.6Tier 3 · Mixed modeled alignment | +1.0 ptsTarget-market demand | -0.5 ptsLabor and staffing friction | Moderate evidence confidence |
| 4 | ActionCOACHBusiness coaching | 70.5Tier 3 · Mixed modeled alignment | +0.5 ptsTarget-market demand | No material negative local adjustment | Moderate evidence confidence |
| 5 | HomeSmilesProperty maintenance services | 70.3Tier 3 · Mixed modeled alignment | +0.9 ptsTarget-market demand | -0.6 ptsLabor and staffing friction | Moderate evidence confidence |
| 6 | Workout AnytimeFitness | 70.0Tier 3 · Mixed modeled alignment | No material positive local adjustment | No material negative local adjustment | Moderate evidence confidence |
| 7 | Pillar To Post Home InspectorsHome inspection | 69.7Tier 3 · Mixed modeled alignment | No material positive local adjustment | -0.3 ptsLabor and staffing friction | Moderate evidence confidence |
| 8 | Tiger AdjustersPublic insurance adjusting | 69.7Tier 3 · Mixed modeled alignment | No material positive local adjustment | -0.3 ptsLabor and staffing friction | Moderate evidence confidence |
| 9 | Rainbow International RestorationRestoration | 69.7Tier 3 · Mixed modeled alignment | +0.3 ptsTarget-market demand | -0.6 ptsLabor and staffing friction | Moderate evidence confidence |
| 10 | PuroCleanRestoration | 69.3Tier 3 · Mixed modeled alignment | No material positive local adjustment | -0.7 ptsLabor and staffing friction | Moderate evidence confidence |
Original factor comparison
How each factor affected the highest-rated franchise concepts
The graph includes the top 14 concepts by local-alignment score. Only nonzero score contributions are plotted. A factor is removed when every displayed concept received 0.0 points from it. Hover or focus a concept name to highlight all of its remaining data points.
View the chart data as a table
| Concept | Target-market demand | Labor and staffing friction |
|---|---|---|
| #1 City Wide | +2.4 pts | — |
| #2 Jan-Pro International | +1.8 pts | — |
| #3 FASTSIGNS | +1.0 pts | -0.5 pts |
| #4 ActionCOACH | +0.5 pts | — |
| #5 HomeSmiles | +0.9 pts | -0.6 pts |
| #6 Workout Anytime | — | — |
| #7 Pillar To Post Home Inspectors | — | -0.3 pts |
| #8 Tiger Adjusters | — | -0.3 pts |
| #9 Rainbow International Restoration | +0.3 pts | -0.6 pts |
| #10 PuroClean | — | -0.7 pts |
| #11 ZOOM DRAIN | — | -1.4 pts |
| #12 Mr. Rooter | — | -1.4 pts |
| #13 Aire Serv | — | -1.5 pts |
| #14 Mister Sparky Electric | — | -1.5 pts |
Rank stability
Which positions depend most on individual assumptions?
The line shows the best and worst rank reached when one factor was removed from every concept. A narrow range indicates a more stable position.
Neutralizing a factor removes it from every concept. A concept can move down even when its own score improves because competitors may benefit more.
Worked score example
How we calculated City Wide
This example uses the same ledger shown for every concept and must reconcile exactly to the published score.
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +2.4 |
| Property replacement-cycle demand | Not included in the score |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not applicable to this operating model |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 72.42 |
| Published local-market alignment | 72.4 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Interpretation
How to interpret the result
City Wide, Jan-Pro International, FASTSIGNS led because their operating requirements captured more of the local support from target-market demand while remaining less exposed to labor and staffing friction. The same city condition can help one operating model and constrain another, so score differences should be read through each concept's factor pattern rather than as a universal franchise-quality verdict. The ordering is most assumption-sensitive for FASTSIGNS, ActionCOACH, HomeSmiles; their ranks move more widely when individual factors are neutralized.
Factor impact
Which local conditions changed scores or rankings?
We neutralized one factor at a time, recalculated every score, and then measured both absolute score movement and changes in rank order.
Target-market demand
We tested how much of the city’s theoretical customer and business demand remained usable after operating friction.
We applied a measurable adjustment to 6 of 14 concepts. When we neutralized the factor and recalculated the table, 8 concepts changed position. FASTSIGNS moved from #3 to #7, the largest movement among concepts directly affected by this factor.
Concepts helped most
Labor and staffing friction
We compared each concept’s frontline and specialist staffing requirements with the local labor environment.
We applied a measurable adjustment to 10 of 14 concepts. When we neutralized the factor and recalculated the table, 9 concepts changed position. Pillar To Post Home Inspectors moved from #7 to #12, the largest movement among concepts directly affected by this factor.
Concepts challenged most
- Property replacement-cycle demandNo material score adjustment
- Competitive environmentNo material score adjustment
- Transportation, routing, and parkingNo material score adjustment
- Real estate and site feasibilityNo material score adjustment
- Sales and customer acquisitionNo material score adjustment
- Referral ecosystemNo material score adjustment
- Territory qualityNo material score adjustment
- Regulatory and operating frictionNo material score adjustment
Category comparisons
Best franchise categories we assessed in Baton Rouge, Louisiana
Category summaries are shown only when at least two concepts qualified. Two-concept comparisons are explicitly labeled as limited.
Best Restoration franchise opportunities we assessed in Baton Rouge, Louisiana
2 Restoration concepts qualified for comparison, with scores ranging from 69.3 to 69.7. Rainbow International Restoration ranked highest at 69.7. Target-market demand added 0.2 points on average among the affected concepts. Labor and staffing friction reduced the exposed concepts by 0.7 points on average.
Interpret cautiously: A 0.4-point spread is too small to support a strong brand-level conclusion from city alignment alone.
- Concepts compared
- 2
- Score range
- 69.3–69.7
- Category average
- 69.5
Compare all assessed concepts
Explore the complete score calculations
14 concepts shown. Expand a concept to see how each factor was treated and the single next check most capable of changing the result.
City Wide
Rank sensitivity: Moderately sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +2.4 |
| Property replacement-cycle demand | Not included in the score |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not applicable to this operating model |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 72.42 |
| Published local-market alignment | 72.4 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +2.4 pts
- Tested rank range
- #1–#3
Most important next check
How many qualified facility and property-management accounts must be reachable for City Wide to support its local contract pipeline?
Jan-Pro International
Rank sensitivity: Moderately sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.8 |
| Property replacement-cycle demand | Not included in the score |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not applicable to this operating model |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 71.76 |
| Published local-market alignment | 71.8 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.8 pts
- Tested rank range
- #2–#4
Most important next check
What concentration of recurring commercial accounts is required for Jan-Pro International to build an efficient local book of business?
FASTSIGNS
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.0 |
| Property replacement-cycle demand | Not included in the score |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.5 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.57 |
| Published local-market alignment | 70.6 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.0 pts
- Tested rank range
- #3–#7
Most important next check
Which use, storage, ventilation, or permit requirements apply to FASTSIGNS's proposed production or service base?
ActionCOACH
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.5 |
| Property replacement-cycle demand | Not included in the score |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not applicable to this operating model |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.51 |
| Published local-market alignment | 70.5 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +0.5 pts
- Tested rank range
- #1–#5
Most important next check
What mix of outbound prospecting, professional referrals, and system-generated leads is assumed for ActionCOACH's local client pipeline?
HomeSmiles
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.9 |
| Property replacement-cycle demand | Not included in the score |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.6 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.27 |
| Published local-market alignment | 70.3 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +0.9 pts
- Tested rank range
- #4–#8
Most important next check
Which ZIP codes and appointment density assumptions define HomeSmiles's practical service territory?
Workout Anytime
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | Not included in the score |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not applicable to this operating model |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.00 |
| Published local-market alignment | 70.0 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- 0.0 pts
- Tested rank range
- #2–#14
Most important next check
Which zoning, occupancy, and permit requirements must be cleared before Workout Anytime approves a customer-facing site?
Pillar To Post Home Inspectors
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | Not included in the score |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.3 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.73 |
| Published local-market alignment | 69.7 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -0.3 pts
- Tested rank range
- #5–#12
Most important next check
Which transaction corridors and referral markets would define Pillar To Post Home Inspectors's practical inspection territory?
Tiger Adjusters
Rank sensitivity: Moderately sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | Not included in the score |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.3 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.70 |
| Published local-market alignment | 69.7 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -0.3 pts
- Tested rank range
- #6–#8
Most important next check
Which ZIP codes and appointment density assumptions define Tiger Adjusters's practical service territory?
Rainbow International Restoration
Rank sensitivity: Moderately sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.3 |
| Property replacement-cycle demand | Not included in the score |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.6 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.66 |
| Published local-market alignment | 69.7 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -0.6 pts
- Tested rank range
- #6–#9
Most important next check
Which territory boundaries allow Rainbow International Restoration to meet response-time expectations without excessive cross-city travel?
PuroClean
Rank sensitivity: Moderately sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | Not included in the score |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.7 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.30 |
| Published local-market alignment | 69.3 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -0.7 pts
- Tested rank range
- #10–#13
Most important next check
What dispatch zones and maximum drive-time assumptions does PuroClean use for urgent service calls?
ZOOM DRAIN
Rank sensitivity: Moderately sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | Not included in the score |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -1.4 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 68.65 |
| Published local-market alignment | 68.6 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -1.4 pts
- Tested rank range
- #9–#11
Most important next check
What after-hours drain and sewer technician coverage must ZOOM DRAIN maintain, and what staffing model protects response times?
Mr. Rooter
Rank sensitivity: Moderately sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | Not included in the score |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -1.4 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 68.60 |
| Published local-market alignment | 68.6 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -1.4 pts
- Tested rank range
- #10–#12
Most important next check
What mix of scheduled-service plumbers and emergency-response capacity must Mr. Rooter staff for the proposed territory?
Aire Serv
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | Not included in the score |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -1.5 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 68.53 |
| Published local-market alignment | 68.5 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -1.5 pts
- Tested rank range
- #7–#13
Most important next check
Which HVAC technician specialties must Aire Serv staff first, and what recruiting and training runway is built into the opening plan?
Mister Sparky Electric
Rank sensitivity: Moderately sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | Not included in the score |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -1.5 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 68.50 |
| Published local-market alignment | 68.5 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -1.5 pts
- Tested rank range
- #11–#14
Most important next check
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Metric registry
The 26 local metrics behind this analysis
The registry exposes the raw value, period, geography, factor mapping, and source for every public metric used in the city research.
View all local metrics
| Metric | Raw value | Period | Geography | How used | Source |
|---|---|---|---|---|---|
| Resident population estimate on July 1, 2025 | 222,795people | July 1, 2025 population estimate; 2020-2024 ACS-derived characteristics; 2022 economic data where indicated | Baton Rouge, Louisiana | Evidence for Target-market demand, Territory quality | [4] |
| Population change from the April 2020 estimate base to July 2025 | -1.7percent | July 1, 2025 population estimate; 2020-2024 ACS-derived characteristics; 2022 economic data where indicated | Baton Rouge, Louisiana | Evidence for Target-market demand | [4] |
| Households in the 2020-2024 estimate period | 88,205households | July 1, 2025 population estimate; 2020-2024 ACS-derived characteristics; 2022 economic data where indicated | Baton Rouge, Louisiana | Evidence for Target-market demand, Territory quality | [4] |
| Owner-occupied housing-unit rate | 47.8percent | July 1, 2025 population estimate; 2020-2024 ACS-derived characteristics; 2022 economic data where indicated | Baton Rouge, Louisiana | Evidence for Target-market demand, Property replacement-cycle demand | [4] |
| Persons in poverty | 25.7percent | July 1, 2025 population estimate; 2020-2024 ACS-derived characteristics; 2022 economic data where indicated | Baton Rouge, Louisiana | Evidence for Target-market demand | [4] |
| Health care and social assistance receipts/revenue reported in QuickFacts | 4,060,417,000usd 2022 | July 1, 2025 population estimate; 2020-2024 ACS-derived characteristics; 2022 economic data where indicated | Baton Rouge, Louisiana | Evidence for Target-market demand, Referral ecosystem | [4] |
| East Baton Rouge Parish covered employment, establishments, and weekly wages | covered employment december 2025 thousands: 272.6; covered establishments q4 2025 thousands: 19.5; employment change december 2024 to 2025 percent: -0.7; average weekly wage q4 2025 usd: 1,371; weekly wage change q4 2024 to q4 2025 percent: 2.7mixed reported metrics | Fourth quarter 2025; December 2025 employment | East Baton Rouge Parish, Louisiana | Evidence for Target-market demand, Labor and staffing friction, Referral ecosystem | [7] |
| LSU Fall 2025 total enrollment | 43,385students | Fall 2025 census enrollment | Louisiana State University, Baton Rouge | Evidence for Target-market demand, Referral ecosystem, Territory quality | [8] |
| Current Our Lady of the Lake Regional Medical Center and care-network scale | licensed beds more than: 900; care network providers more than: 650; specialties more than: 40; urgent care locations approximate: 15mixed institution scale | Current organizational profile accessed August 2026 | Our Lady of the Lake Regional Medical Center and care network, Greater Baton Rouge | Evidence for Target-market demand, Referral ecosystem | [9] |
| Our Lady of the Lake ministry employment serving the Capital Region | employees more than: 7,500employees | Organizational scale reported September 2024 | Our Lady of the Lake ministry, Capital Region | Evidence for Target-market demand, Labor and staffing friction, Referral ecosystem | [10] |
| Baton Rouge MSA total nonfarm and construction employment in June 2026 | total nonfarm jobs thousands: 435; total nonfarm yoy change percent: 2.2; construction jobs thousands: 57.4; construction yoy change percent: 21.6jobs thousands and percent | June 2026 preliminary employment data | Baton Rouge, Louisiana Metropolitan Statistical Area | Evidence for Labor and staffing friction, Target-market demand | [5] |
| Selected Baton Rouge MSA institutional and professional employment in June 2026 | professional and business services jobs thousands: 54.2; education and health services jobs thousands: 62.1; government jobs thousands: 70.8jobs thousands | June 2026 preliminary employment data | Baton Rouge, Louisiana Metropolitan Statistical Area | Evidence for Target-market demand, Referral ecosystem, Sales and customer acquisition | [5] |
| Construction and extraction occupation concentration and mean wage | employment: 35,060; employment share percent: 8.7; us employment share percent: 4.1; location quotient: 2.11; mean hourly wage usd: 28.04; us mean hourly wage usd: 30.73mixed occupational metrics | May 2024 | Baton Rouge, Louisiana Metropolitan Statistical Area | Evidence for Labor and staffing friction | [6] |
| Selected construction-trade employment concentration and wages | construction laborers: employment: 7,680, location quotient: 2.78, mean hourly wage usd: 22.18; electricians: employment: 3,180, location quotient: 1.64, mean hourly wage usd: 31.34; plumbers pipefitters steamfitters: employment: 3,400, location quotient: 2.85, mean hourly wage usd: 33.61; boilermakers: employment: 1,100, location quotient: 41.18, mean hourly wage usd: 39.55employment location quotient and usd per hour | May 2024 | Baton Rouge, Louisiana Metropolitan Statistical Area | Evidence for Labor and staffing friction | [6] |
| Selected broad occupation mean wages compared with U.S. averages | all occupations: baton rouge mean hourly usd: 28.75, us mean hourly usd: 32.66; food preparation and serving: baton rouge mean hourly usd: 13.16, us mean hourly usd: 17.32; office and administrative support: baton rouge mean hourly usd: 20.86, us mean hourly usd: 24.12; installation maintenance and repair: baton rouge mean hourly usd: 28.74, us mean hourly usd: 29.63usd per hour | May 2024 | Baton Rouge, Louisiana Metropolitan Statistical Area | Evidence for Labor and staffing friction | [6] |
| Active I-10/I-110 widening and reconstruction in Baton Rouge | interstate construction start anticipated: 2026-04-10; phase 1 segments 1 to 3 scheduled construction completion year: 2,031; segment 4 schedule: future funding dependent; july 2026 weekly lane and ramp closure notices: yesproject status | Current project schedule accessed August 2026 | I-10 Phase 1 and I-110 interchange corridors in Baton Rouge | Evidence for Transportation, routing, and parking, Territory quality, Target-market demand | [14] [15] [16] |
| Neighborhood zoning-district building-size and drive-through rules | conditional use permit required above sqft: 2,500; maximum building area sqft: 5,000; drive through facilities permitted: noregulatory thresholds | September 2025 edition | NO, NC, and NC-AB neighborhood zoning districts within the City-Parish UDC jurisdiction | Evidence for Regulatory and operating friction, Real estate and site feasibility, Territory quality | [17] |
| Home-occupation conditional-use constraints in covered single-family residential districts | customer or client appointment window: 07:00-19:00; resident must be primary occupant: yes; business signage permitted: no; minimum lot area sqft: 22,500; recognized residential subdivision allowed: noregulatory conditions | September 2025 edition | Single-family residential districts where UDC Section 9.4.5 applies | Evidence for Regulatory and operating friction, Real estate and site feasibility | [17] |
| Flood-zone determination and elevation or floodproofing requirements are site- and project-specific | flood zone determination for building or development permit: yes; determination includes: FEMA flood zone, FEMA base flood elevation, Community Defined SFHA, Community Defined Flood Elevation, record inundation; new or substantially improved nonresidential in affected areas: elevate lowest floor or floodproof in accordance with Chapter 15; minimum first floor rule in fema or community defined sfha: at least one foot above the highest applicable listed elevation controlregulatory requirements | April 2023 edition currently posted | Properties subject to City-Parish floodplain permitting and mapped FEMA or Community Defined hazard conditions | Evidence for Regulatory and operating friction, Real estate and site feasibility, Territory quality, Property replacement-cycle demand | [18] [19] |
| Sign permits, placement rules, and district-specific sign standards | permit required for erect substantially modify or relocate sign: yes; sight distance triangles must remain unblocked: yes; general public right of way signs prohibited unless expressly allowed: yes; roof signs: limited to designated centers: yes, conditional use permit required: yes, minimum building height ft: 80, maximum sign area rule: 15 percent of largest wall area or 600 square feet, whichever is smallerregulatory requirements | May 2023 edition currently posted | Sites within City-Parish sign-code jurisdiction | Evidence for Regulatory and operating friction, Real estate and site feasibility, Territory quality | [20] |
| Current commercial permit and plan-review fee schedule | technology fee usd: 25; flood zone determination fee usd: 25; wall sign permit usd: 250; billboard or freestanding sign permit usd: 500; commercial plan review: up to 500000 valuation: $3 per $1,000, $100 minimum, above 500000 valuation: $1,500 plus $0.50 per $1,000 above $500,000; commercial building permit: up to 100000 valuation: $5 per $1,000, $100 minimum, 100000 to 500000 valuation: $500 plus $4 per $1,000 above $100,000, above 500000 valuation: $2,100 plus $1.50 per $1,000 above $500,000; credit card fee percent: 5fee schedule | Current fee schedule accessed August 2026 | City-Parish permit and inspection jurisdiction | Evidence for Regulatory and operating friction, Real estate and site feasibility | [21] |
| Residential contractor credential threshold and current local-registration distinction | residential work threshold usd: 7,500; required above threshold: registered home improvement contractor or licensed residential contractor, subject to stated homeowner exemption; east baton rouge local contractor registration currently required: noregulatory threshold | Current residential permitting guidance accessed August 2026 | East Baton Rouge Parish permitting guidance | Evidence for Regulatory and operating friction, Labor and staffing friction | [22] [23] |
| Occupational-license timing and initial fee for new businesses | license timing: one month prior to opening; initial fee january through june usd: 50; initial fee july through december usd: 25; ongoing rate basis: business class and gross receiptslicense rule | Current business-license guidance accessed August 2026 | City-Parish occupational-license jurisdiction | Evidence for Regulatory and operating friction | [24] |
| City-Parish formal vendor and competitive-bid channel includes recurring service procurements | vendor registration required for bid notifications: yes; procurement governed by public bid law and local rules: yes; recent service categories observed: janitorial services, window cleaning, generator and engine service, fire alarm work, rodent and bait control, contingency cateringprocurement process and examples | Current procurement registration rules accessed August 2026 | City of Baton Rouge and Parish of East Baton Rouge | Evidence for Target-market demand, Sales and customer acquisition, Referral ecosystem | [11] [12] [13] |
| East Baton Rouge Parish industrial property stock in a proprietary industry database | industrial properties: 2,574; total square feet: 28,316,484; average building size sqft: 14,102properties and square feet | Current proprietary property-database summary accessed August 2026 | East Baton Rouge Parish, Louisiana | Evidence for Real estate and site feasibility, Territory quality | [25] |
| Localized InSAR-measured ground displacement in East Baton Rouge Parish | residential area between named faults cm per year range: -1, -0.7; downtown mm per year: -6.1; bridge mm per year: -2.99; central railway mm per year: -4.94displacement rate | 2017-2021 InSAR observations | Selected residential, downtown, bridge, rail, and industrial areas in East Baton Rouge Parish | Evidence for Property replacement-cycle demand, Territory quality, Real estate and site feasibility | [27] |
How to use the ranking
What the model can and cannot establish
- Scores measure local operating alignment, not expected financial performance or franchise-system quality.
- Citywide evidence may not describe the exact site or territory ultimately offered.
- Conditional effects are shown for diligence but do not change the published score until their applicability is established.
Methodology
How the local-alignment ranking is calculated
Measure the city
Collect reusable local metrics with source, period, geography, and confidence fields.
Profile each operating model
Map each franchise to controlled operating attributes and local sensitivities.
Apply scoreable effects
Score only effects that apply without an unresolved site, territory, customer, or project gate.
Preserve conditional effects
Keep location- or territory-dependent issues visible for diligence without automatically changing the score.
Test rank sensitivity
Remove one factor at a time from every concept and rerank using full-precision scores.
Generate public output
Create the ranking, factor-status ledger, visuals, metric registry, and automated quality report from the same data.
Why every concept begins at 70.0
70.0 is a neutral display baseline shared by every concept. Local conditions can move a score by no more than 18.0 points in either direction under the current model. It is not a percentage, probability, or estimate of investment quality.
Precision and materiality
Calculations use full-precision values. Published scores and factor contributions display one decimal place, while ranks use full precision. Effects smaller than 0.1 points are identified as below the publication threshold rather than presented as a meaningful zero.
Score tiers
How factor rows are classified
“Best” means the strongest modeled local operating alignment among the franchise concepts assessed on this page.
Model governance
How this report is calculated and corrected
Calculation controls
- Model designer
- Thomas Jepsen
No concept’s final score is manually raised or lowered after calculation. Before this template is activated, the report is reviewed for source scope, classification, arithmetic, unsupported claims, duplication, and readability.
Model history
- Model 0.9.0-calibration · August 7, 2026Added conditional scoring gates, factor-status transparency, rank-sensitivity testing, metric registry output, and factor-impact visualization data.
Corrections policy
Corrected source, geography, or operating-profile evidence triggers a full compiler rerun so every dependent score and visual is recalculated.
Source registry
Evidence represented in this report
Each source identifies its period, scope, and the local metrics it supports. Internal or supplied research is not presented as independently accessible evidence.
- 1Forensic Audit of Municipal Structural Constraints and Deal-Killer LiabilitiesInternal or supplied research; not publicly accessible.
- 2Strategic Utility Delta Audit: Structural Inefficiencies and CRE Arbitrage Across Local U.S. MarketsInternal or supplied research; not publicly accessible.
- 3Franchise data - remake - B start(20260807-194941).csvInternal or supplied research; not publicly accessible.
- 4QuickFacts: Baton Rouge city, Louisiana
Used for: Resident population estimate on July 1, 2025, Population change from the April 2020 estimate base to July 2025, Households in the 2020-2024 estimate period, Owner-occupied housing-unit rate, and Persons in poverty
- 5Baton Rouge, LA Economy at a Glance
Used for: Baton Rouge MSA total nonfarm and construction employment in June 2026 and Selected Baton Rouge MSA institutional and professional employment in June 2026
- 6Occupational Employment and Wages in Baton Rouge — May 2024
Used for: Construction and extraction occupation concentration and mean wage, Selected construction-trade employment concentration and wages, and Selected broad occupation mean wages compared with U.S. averages
- 7Parish Employment and Wages in Louisiana — Fourth Quarter 2025
Used for: East Baton Rouge Parish covered employment, establishments, and weekly wages
- 8Office of Data and Strategic Analytics
Used for: LSU Fall 2025 total enrollment
- 9Our Lady of the Lake Regional Medical Center
Used for: Current Our Lady of the Lake Regional Medical Center and care-network scale
- 10Our Lady of the Lake Welcomes Dr. Marsden
Used for: Our Lady of the Lake ministry employment serving the Capital Region
- 11Vendor Self-Service Registration
Used for: City-Parish formal vendor and competitive-bid channel includes recurring service procurements
- 12Scheduled Bid Openings
Used for: City-Parish formal vendor and competitive-bid channel includes recurring service procurements
- 13Bid Results
Used for: City-Parish formal vendor and competitive-bid channel includes recurring service procurements
- 14Schedule — I-10 Baton Rouge
Used for: Active I-10/I-110 widening and reconstruction in Baton Rouge
- 15Next Phase of I-10 Widening and Reconstruction Moves Forward in Baton Rouge
Used for: Active I-10/I-110 widening and reconstruction in Baton Rouge
- 16I-10 Widening and Reconstruction Project Weekly Road Closures
Used for: Active I-10/I-110 widening and reconstruction in Baton Rouge
- 17Unified Development Code Chapter 9 — Use Regulations
Used for: Neighborhood zoning-district building-size and drive-through rules and Home-occupation conditional-use constraints in covered single-family residential districts
- 18Unified Development Code Chapter 15 — Floodways, Floodplains, Drainage and Water Quality
Used for: Flood-zone determination and elevation or floodproofing requirements are site- and project-specific
- 19QuickFacts — Flood Hazard Areas
Used for: Flood-zone determination and elevation or floodproofing requirements are site- and project-specific
- 20Unified Development Code Chapter 16 — Signs
Used for: Sign permits, placement rules, and district-specific sign standards
- 21Permit & Inspection Fees
Used for: Current commercial permit and plan-review fee schedule
- 22Residential
Used for: Residential contractor credential threshold and current local-registration distinction
- 23Inspection Divisions
Used for: Residential contractor credential threshold and current local-registration distinction
- 24Occupational License Tax
Used for: Occupational-license timing and initial fee for new businesses
- 25Industrial Real Estate in Baton Rouge
Used for: East Baton Rouge Parish industrial property stock in a proprietary industry database
- 26
- 27InSAR Ground Displacement Assessment in East Baton Rouge Parish
Used for: Localized InSAR-measured ground displacement in East Baton Rouge Parish
Before contacting a franchisor
Complete the next layer of due diligence
- Confirm the exact protected territory and neighboring units.
- Review the current Franchise Disclosure Document.
- Validate local staffing, licensing, insurance, and service-base assumptions.
- Obtain location, vehicle, buildout, or working-capital estimates.
- Speak with current and former franchisees.
- Build a candidate-specific financial scenario.
Apply the analysis to your situation
Review how these market findings apply to your budget, role, and proposed territory.
The city score does not include your experience, capital structure, time commitment, financing, or exact territory.
