Local operating-model alignment analysis
Compare 13 franchise concepts in Gulfport and see how lower local labor costs and 55.1% owner-occupied housing share shaped local fit scores.
Summary
We compared 13 franchise concepts against Gulfport's modeled operating realities. The mean wage across all occupations in the Gulfport-Biloxi, MS Metropolitan Statistical Area was $25.13/hour in May 2024, compared with $32.66/hour nationally. This created one of the strongest positive local signals for concepts whose operating models are sensitive to lower local labor costs. [3] Owner-occupied homes made up 55.1% of occupied housing in Gulfport in the 2020–2024 estimates. The model uses this measure when assessing exposure to homeowner customers. [1] [2]
Pillar To Post Home Inspectors scored 70.60. It leads Workout Anytime by 0.32 points. Pillar To Post Home Inspectors, Workout Anytime, and City Wide Facility Solutions produced the highest modeled scores of 70.60, 70.28, and 70.21 among the 13 franchise opportunities assessed for Gulfport, Mississippi conditions. 17.7% of Gulfport residents had moved within the previous year in the 2020–2024 estimates. For Pillar To Post Home Inspectors, this was the largest positive score adjustment, adding 0.65 points through housing turnover. [1] [2] Owner-occupied units made up 55.1% of occupied housing in Gulfport in the 2020–2024 estimates. For Pillar To Post Home Inspectors, this was the largest negative contribution, reducing the score by 0.53 points through lower owner-occupancy. [1] [2] The largest direct difference versus Workout Anytime came from Gulfport's 17.7% recent-mover share. This relationship contributed +0.65 points to Pillar To Post Home Inspectors, while Workout Anytime had no score-changing contribution from it. [1] [2]
What this means: this is a modeled study of documented local conditions against franchise-specific operating assumptions. It is not an investment recommendation.
Best franchise opportunities assessed
| Rank | Franchise | Local fit score | Largest advantage | Largest constraint | Evidence confidence |
|---|---|---|---|---|---|
| 1 | Pillar To Post Home InspectorsHome InspectionInvestment: $102,690–$134,290 Item 7 source | 70.60 | +0.65 pts17.7% recent-mover share | -0.53 ptsOwner-occupied housing: 55.1% | High evidence confidence |
| 2 | Workout AnytimeFull-Service FitnessInvestment: $1,060,850–$1,840,550 Item 7 source | 70.28 | +0.31 pts$35,058 retail sales per capita | -0.23 pts$700 per fixture commercial-project sewer tapping charge | High evidence confidence |
| 3 | City Wide Facility SolutionsIntegrated Facility Management | 70.21 | +0.21 pts$201.6 million transportation and warehousing receipts | -0.10 ptsGeneral operating challenge | High evidence confidence |
| 4 | FASTSIGNSSigns & GraphicsInvestment: $231,226–$386,285 Item 7 source | 70.18 | +0.18 pts$25.13/hour all-occupations mean wage vs. $32.66/hour nationally | -0.10 ptsGeneral operating challenge | High evidence confidence |
| 5 | Aire ServHVACInvestment: $113,308–$271,708 Item 7 source | 70.14 | +0.41 pts$25.13/hour all-occupations mean wage vs. $32.66/hour nationally | -0.53 ptsOwner-occupied housing: 55.1% | High evidence confidence |
| 6 | ZOOM DRAINPlumbing & Drain ServicesInvestment: $266,250–$570,500 Item 7 source | 70.13 | +0.40 pts$25.13/hour all-occupations mean wage vs. $32.66/hour nationally | -0.53 ptsOwner-occupied housing: 55.1% | High evidence confidence |
| 7 | HomeSmilesRecurring Property MaintenanceInvestment: $148,110–$201,800 Item 7 source | 70.07 | +0.32 pts$25.13/hour all-occupations mean wage vs. $32.66/hour nationally | -0.58 ptsOwner-occupied housing: 55.1% | High evidence confidence |
| 8 | Mr. RooterPlumbing & Drain ServicesInvestment: $152,900–$298,675 Item 7 source | 70.07 | +0.40 pts$25.13/hour all-occupations mean wage vs. $32.66/hour nationally | -0.53 ptsOwner-occupied housing: 55.1% | High evidence confidence |
| 9 | PuroCleanProperty RestorationInvestment: $54,575–$262,145 Item 7 source | 70.01 | +0.27 pts$25.13/hour all-occupations mean wage vs. $32.66/hour nationally | -0.35 ptsOwner-occupied housing: 55.1% | High evidence confidence |
| 10 | Rainbow International RestorationProperty RestorationInvestment: $185,336–$351,900 Item 7 source | 70.01 | +0.27 pts$25.13/hour all-occupations mean wage vs. $32.66/hour nationally | -0.35 ptsOwner-occupied housing: 55.1% | High evidence confidence |
How the ranking works
Follow the scoring workflow, then review the current results on this page.
Animation based on our earlier model’s results but kept for illustrative purposes. Current model scores may differ.
Cross-concept impact analysis
A city condition changes a franchise score only when it intersects with a relevant operating-model exposure. The center shows average effect when applied; the surrounding ring shows how broadly that relationship reached across the concepts assessed.
Owner-occupied units made up 55.1% of occupied housing in Gulfport in the 2020–2024 estimates.
Most relevant modeled attributes: homeownership dependency.
The mean wage across all occupations in the Gulfport-Biloxi, MS Metropolitan Statistical Area was $25.13/hour in May 2024, compared with $32.66/hour nationally.
Most relevant modeled attributes: skilled trade labor, technical labor, and administrative labor.
Gulfport's population estimate is 2.3% above its 2020 baseline.
Most relevant modeled attributes: scheduled residential service, recurring residential demand, and housing turnover dependency.
17.7% of Gulfport residents had moved within the previous year in the 2020–2024 estimates.
Most relevant modeled attributes: housing turnover dependency and real estate transaction dependency.
Renter-occupied units made up 44.9% of occupied housing in Gulfport in the 2020–2024 estimates.
Most relevant modeled attributes: multi family housing dependency.
Conditions visualized
See how local conditions affect modeled operating exposure, exact score contributions and the resulting differences. Click to open the images.
Why the ranking came out this way
How the scores differ
The scores are close enough to treat these franchises as a leading group rather than a decisive first and second place.
| Modeled relationship | Pillar To Post Home Inspectors | Workout Anytime | Difference |
|---|---|---|---|
| 17.7% recent-mover share [1] [2] | +0.65 pts | 0.00 pts | +0.65 pts |
| Owner-occupied housing: 55.1% [1] [2] | -0.53 pts | 0.00 pts | -0.53 pts |
| $35,058 retail sales per capita [1] [2] | 0.00 pts | +0.31 pts | -0.31 pts |
| $700 per fixture commercial-project sewer tapping charge [15] | 0.00 pts | -0.23 pts | +0.23 pts |
| $25.13/hour all-occupations mean wage vs. $32.66/hour nationally [3] | +0.29 pts | +0.15 pts | +0.14 pts |
| population change since 2020: 2.3% [1] [2] | +0.18 pts | +0.04 pts | +0.14 pts |
Selected material differences are shown; omitted drivers and rounding mean these rows need not sum to the final score gap.
Gulfport's 17.7% recent-mover share created the largest modeled gap in this head-to-head. It contributed +0.65 points to Pillar To Post Home Inspectors; Workout Anytime had no score-changing contribution. [1] [2]
| Neutral model baseline | 70.00 |
|---|---|
| Customer demand | +0.31 |
| Repair and replacement demand | Candidate considerations |
| Local competition | Not included in the score |
| Hiring and staffing conditions | +0.29 |
| Driving, routing, and parking | Not included in the score |
| Finding and operating the right location | Not included in the score |
| Winning new customers | Not included in the score |
| Referral channels | Candidate considerations |
| Territory conditions | Not included in the score |
| Local rules and operating requirements | Not applicable to this operating model |
| Full-precision calculated score | 70.601 |
| Published local fit | 70.60 |
Factor calculations use full precision. Contributions and published scores are displayed to two decimal places; ranking order uses the full-precision score.
Inside the analysis workflow
Methodology-reference views of the research and QA workflow. Open any image for the full-size version.
Evaluation set
This is not an exhaustive list of available franchises.
We included brands with enough operating information to build local-sensitivity profiles, like Youtube transcripts, proprietary company interviews, and elaborate, public data sources. Our referral arrangements do not add points or change a brand’s position.
Pipeline Franchises working with a brand does not add points in the analysis.
Study conclusions
70.10 average across 2 franchises
0.27 points added on average for 12 franchises
0.12 points subtracted on average for 12 franchises
Tested rank range spans 10 positions
Compare all assessed concepts
13 franchises modeled. View a brand to see factors applied to its calculation. The full score ledgers list every factor category. Their numerical totals combine positive and negative effects; the individual adjustment tables show material increases and decreases separately, including those that offset one another.
Initial investment: $102,690–$134,290
Rank sensitivity: Highly sensitive
3 advantages and 1 constraint used to calculate the score for Pillar To Post Home Inspectors.
| Scored local driver | Effect | Evidence |
|---|---|---|
| $25.13/hour all-occupations mean wage vs. $32.66/hour nationally | +0.29 pts | HighSource |
Franchise evidence
Audit layer
| Neutral model baseline | 70.00 |
|---|---|
| Customer demand | +0.31 |
| Repair and replacement demand | Candidate considerations |
| Local competition | Not included in the score |
| Hiring and staffing conditions | +0.29 |
| Driving, routing, and parking | Not included in the score |
| Finding and operating the right location | Not included in the score |
| Winning new customers | Not included in the score |
| Referral channels | Candidate considerations |
| Territory conditions | Not included in the score |
| Local rules and operating requirements | Not applicable to this operating model |
| Full-precision calculated score | 70.601 |
| Published local fit | 70.60 |
Factor calculations use full precision. Contributions and published scores are displayed to two decimal places; ranking order uses the full-precision score.
Initial investment: $1,060,850–$1,840,550
Rank sensitivity: Highly sensitive
2 advantages and 1 constraint used to calculate the score for Workout Anytime. 1 additional scored adjustment is below the display threshold and contributes +0.044 points to the total.
| Scored local driver | Effect | Evidence |
|---|---|---|
| $35,058 retail sales per capitaLargest driverRelationship test: Rank #2 to #10 without this driver. | +0.31 pts | HighSource |
| Scored local driver | Effect | Evidence |
|---|---|---|
| $700 per fixture commercial-project sewer tapping charge | -0.23 pts | HighSource |
| Scored local driver | Effect | Evidence |
|---|---|---|
| $25.13/hour all-occupations mean wage vs. $32.66/hour nationally | +0.15 pts | HighSource |
Applicability depends on the selected site specific
Applicability depends on the selected floodplain
Franchise evidence
Audit layer
| Neutral model baseline | 70.00 |
|---|---|
| Customer demand | +0.36 |
| Repair and replacement demand | Candidate considerations |
| Local competition | Not included in the score |
| Hiring and staffing conditions | +0.15 |
| Driving, routing, and parking | Not included in the score |
| Finding and operating the right location | Not included in the score |
| Winning new customers | Not included in the score |
| Referral channels | Candidate considerations |
| Territory conditions | Not included in the score |
| Local rules and operating requirements | -0.23 |
| Full-precision calculated score | 70.277 |
| Published local fit | 70.28 |
Factor calculations use full precision. Contributions and published scores are displayed to two decimal places; ranking order uses the full-precision score.
Rank sensitivity: Highly sensitive
2 advantages and 1 constraint used to calculate the score for City Wide Facility Solutions.
| Scored local driver | Effect | Evidence |
|---|---|---|
| $201.6 million transportation and warehousing receiptsLargest driverRelationship test: Rank #3 to #10 without this driver. | +0.21 pts | HighSource |
| Scored local driver | Effect | Evidence |
|---|---|---|
| $25.13/hour all-occupations mean wage vs. $32.66/hour nationally | +0.10 pts | HighSource |
| Scored local driver | Effect | Evidence |
|---|---|---|
| General operating challenge | -0.10 pts | Moderate |
Audit layer
| Neutral model baseline | 70.00 |
|---|---|
| Customer demand | +0.21 |
| Repair and replacement demand | Candidate considerations |
| Local competition | Not included in the score |
| Hiring and staffing conditions | +0.10 |
| Driving, routing, and parking | Not included in the score |
| Finding and operating the right location | Not included in the score |
| Winning new customers | Not included in the score |
| Referral channels | Candidate considerations |
| Territory conditions | Not included in the score |
| Local rules and operating requirements | -0.10 |
| Full-precision calculated score | 70.206 |
| Published local fit | 70.21 |
Factor calculations use full precision. Contributions and published scores are displayed to two decimal places; ranking order uses the full-precision score.
Initial investment: $231,226–$386,285
Rank sensitivity: Highly sensitive
2 advantages and 1 constraint used to calculate the score for FASTSIGNS.
| Scored local driver | Effect | Evidence |
|---|---|---|
| $25.13/hour all-occupations mean wage vs. $32.66/hour nationallyLargest driverRelationship test: Rank stays #4 without this driver. | +0.18 pts | HighSource |
| Scored local driver | Effect | Evidence |
|---|---|---|
| General operating challenge | -0.10 pts | Moderate |
| Scored local driver | Effect | Evidence |
|---|---|---|
| Renter-occupied housing: 44.9% | +0.10 pts | HighSource |
Franchise evidence
Audit layer
| Neutral model baseline | 70.00 |
|---|---|
| Customer demand | +0.10 |
| Repair and replacement demand | Candidate considerations |
| Local competition | Not included in the score |
| Hiring and staffing conditions | +0.18 |
| Driving, routing, and parking | Not included in the score |
| Finding and operating the right location | Not included in the score |
| Winning new customers | Not included in the score |
| Referral channels | Candidate considerations |
| Territory conditions | Not included in the score |
| Local rules and operating requirements | -0.10 |
| Full-precision calculated score | 70.177 |
| Published local fit | 70.18 |
Factor calculations use full precision. Contributions and published scores are displayed to two decimal places; ranking order uses the full-precision score.
Initial investment: $113,308–$271,708
Rank sensitivity: Highly sensitive
3 advantages and 1 constraint used to calculate the score for Aire Serv.
| Scored local driver | Effect | Evidence |
|---|---|---|
| $25.13/hour all-occupations mean wage vs. $32.66/hour nationally | +0.41 pts | HighSource |
Franchise evidence
Audit layer
| Neutral model baseline | 70.00 |
|---|---|
| Customer demand | -0.27 |
| Repair and replacement demand | Candidate considerations |
| Local competition | Not included in the score |
| Hiring and staffing conditions | +0.41 |
| Driving, routing, and parking | Not included in the score |
| Finding and operating the right location | Not included in the score |
| Winning new customers | Not included in the score |
| Referral channels | Candidate considerations |
| Territory conditions | Not included in the score |
| Local rules and operating requirements | Not applicable to this operating model |
| Full-precision calculated score | 70.137 |
| Published local fit | 70.14 |
Factor calculations use full precision. Contributions and published scores are displayed to two decimal places; ranking order uses the full-precision score.
Initial investment: $266,250–$570,500
Rank sensitivity: Highly sensitive
3 advantages and 1 constraint used to calculate the score for ZOOM DRAIN.
| Scored local driver | Effect | Evidence |
|---|---|---|
| $25.13/hour all-occupations mean wage vs. $32.66/hour nationally | +0.40 pts | HighSource |
Applicability depends on the selected submarket
Franchise evidence
Audit layer
| Neutral model baseline | 70.00 |
|---|---|
| Customer demand | -0.27 |
| Repair and replacement demand | Candidate considerations |
| Local competition | Not included in the score |
| Hiring and staffing conditions | +0.40 |
| Driving, routing, and parking | Not included in the score |
| Finding and operating the right location | Not included in the score |
| Winning new customers | Not included in the score |
| Referral channels | Candidate considerations |
| Territory conditions | Not included in the score |
| Local rules and operating requirements | Not applicable to this operating model |
| Full-precision calculated score | 70.131 |
| Published local fit | 70.13 |
Factor calculations use full precision. Contributions and published scores are displayed to two decimal places; ranking order uses the full-precision score.
Initial investment: $148,110–$201,800
Rank sensitivity: Moderately sensitive
3 advantages and 1 constraint used to calculate the score for HomeSmiles.
| Scored local driver | Effect | Evidence |
|---|---|---|
| $25.13/hour all-occupations mean wage vs. $32.66/hour nationally | +0.32 pts | HighSource |
Franchise evidence
Audit layer
| Neutral model baseline | 70.00 |
|---|---|
| Customer demand | -0.25 |
| Repair and replacement demand | Candidate considerations |
| Local competition | Not included in the score |
| Hiring and staffing conditions | +0.32 |
| Driving, routing, and parking | Not included in the score |
| Finding and operating the right location | Not included in the score |
| Winning new customers | Not included in the score |
| Referral channels | Candidate considerations |
| Territory conditions | Not included in the score |
| Local rules and operating requirements | Not applicable to this operating model |
| Full-precision calculated score | 70.068 |
| Published local fit | 70.07 |
Factor calculations use full precision. Contributions and published scores are displayed to two decimal places; ranking order uses the full-precision score.
Initial investment: $152,900–$298,675
Rank sensitivity: Highly sensitive
2 advantages and 1 constraint used to calculate the score for Mr. Rooter.
| Scored local driver | Effect | Evidence |
|---|---|---|
| $25.13/hour all-occupations mean wage vs. $32.66/hour nationally | +0.40 pts | HighSource |
Franchise evidence
Audit layer
| Neutral model baseline | 70.00 |
|---|---|
| Customer demand | -0.33 |
| Repair and replacement demand | Candidate considerations |
| Local competition | Not included in the score |
| Hiring and staffing conditions | +0.40 |
| Driving, routing, and parking | Not included in the score |
| Finding and operating the right location | Not included in the score |
| Winning new customers | Not included in the score |
| Referral channels | Candidate considerations |
| Territory conditions | Not included in the score |
| Local rules and operating requirements | Not applicable to this operating model |
| Full-precision calculated score | 70.066 |
| Published local fit | 70.07 |
Factor calculations use full precision. Contributions and published scores are displayed to two decimal places; ranking order uses the full-precision score.
Initial investment: $54,575–$262,145
Rank sensitivity: Moderately sensitive
2 advantages and 1 constraint used to calculate the score for PuroClean.
| Scored local driver | Effect | Evidence |
|---|---|---|
| $25.13/hour all-occupations mean wage vs. $32.66/hour nationally | +0.27 pts | HighSource |
Applicability depends on the selected submarket
Franchise evidence
Audit layer
| Neutral model baseline | 70.00 |
|---|---|
| Customer demand | -0.27 |
| Repair and replacement demand | Candidate considerations |
| Local competition | Not included in the score |
| Hiring and staffing conditions | +0.27 |
| Driving, routing, and parking | Not included in the score |
| Finding and operating the right location | Not included in the score |
| Winning new customers | Not included in the score |
| Referral channels | Candidate considerations |
| Territory conditions | Not included in the score |
| Local rules and operating requirements | Not applicable to this operating model |
| Full-precision calculated score | 70.006 |
| Published local fit | 70.01 |
Factor calculations use full precision. Contributions and published scores are displayed to two decimal places; ranking order uses the full-precision score.
Initial investment: $185,336–$351,900
Rank sensitivity: Moderately sensitive
2 advantages and 1 constraint used to calculate the score for Rainbow International Restoration.
| Scored local driver | Effect | Evidence |
|---|---|---|
| $25.13/hour all-occupations mean wage vs. $32.66/hour nationally | +0.27 pts | HighSource |
Applicability depends on the selected submarket
Franchise evidence
Audit layer
| Neutral model baseline | 70.00 |
|---|---|
| Customer demand | -0.27 |
| Repair and replacement demand | Candidate considerations |
| Local competition | Not included in the score |
| Hiring and staffing conditions | +0.27 |
| Driving, routing, and parking | Not included in the score |
| Finding and operating the right location | Not included in the score |
| Winning new customers | Not included in the score |
| Referral channels | Candidate considerations |
| Territory conditions | Not included in the score |
| Local rules and operating requirements | Not applicable to this operating model |
| Full-precision calculated score | 70.006 |
| Published local fit | 70.01 |
Factor calculations use full precision. Contributions and published scores are displayed to two decimal places; ranking order uses the full-precision score.
Rank sensitivity: Highly sensitive
2 advantages and 1 constraint used to calculate the score for Mister Sparky Electric.
| Scored local driver | Effect | Evidence |
|---|---|---|
| $25.13/hour all-occupations mean wage vs. $32.66/hour nationally | +0.34 pts | HighSource |
Audit layer
| Neutral model baseline | 70.00 |
|---|---|
| Customer demand | -0.43 |
| Repair and replacement demand | Candidate considerations |
| Local competition | Not included in the score |
| Hiring and staffing conditions | +0.34 |
| Driving, routing, and parking | Not included in the score |
| Finding and operating the right location | Not included in the score |
| Winning new customers | Not included in the score |
| Referral channels | Candidate considerations |
| Territory conditions | Not included in the score |
| Local rules and operating requirements | Not applicable to this operating model |
| Full-precision calculated score | 69.911 |
| Published local fit | 69.91 |
Factor calculations use full precision. Contributions and published scores are displayed to two decimal places; ranking order uses the full-precision score.
Initial investment: $71,668–$303,513
Rank sensitivity: Highly sensitive
0 advantages and 1 constraint used to calculate the score for ActionCOACH.
| Scored local driver | Effect | Evidence |
|---|---|---|
| General operating challengeLargest driverRelationship test: Rank stays #12 without this driver. | -0.10 pts | Moderate |
Franchise evidence
Audit layer
| Neutral model baseline | 70.00 |
|---|---|
| Customer demand | Not applicable to this operating model |
| Repair and replacement demand | Candidate considerations |
| Local competition | Not included in the score |
| Hiring and staffing conditions | Not applicable to this operating model |
| Driving, routing, and parking | Not included in the score |
| Finding and operating the right location | Not included in the score |
| Winning new customers | Not included in the score |
| Referral channels | Candidate considerations |
| Territory conditions | Not included in the score |
| Local rules and operating requirements | -0.10 |
| Full-precision calculated score | 69.900 |
| Published local fit | 69.90 |
Factor calculations use full precision. Contributions and published scores are displayed to two decimal places; ranking order uses the full-precision score.
Initial investment: $43,050–$159,500
Rank sensitivity: Moderately sensitive
2 advantages and 1 constraint used to calculate the score for Tiger Adjusters. 1 additional scored adjustment is below the display threshold and contributes +0.047 points to the total.
| Scored local driver | Effect | Evidence |
|---|---|---|
| $25.13/hour all-occupations mean wage vs. $32.66/hour nationally | +0.15 pts | HighSource |
Applicability depends on the selected submarket
Franchise evidence
Audit layer
| Neutral model baseline | 70.00 |
|---|---|
| Customer demand | -0.35 |
| Repair and replacement demand | Candidate considerations |
| Local competition | Not included in the score |
| Hiring and staffing conditions | +0.15 |
| Driving, routing, and parking | Not included in the score |
| Finding and operating the right location | Not included in the score |
| Winning new customers | Not included in the score |
| Referral channels | Candidate considerations |
| Territory conditions | Not included in the score |
| Local rules and operating requirements | Not applicable to this operating model |
| Full-precision calculated score | 69.800 |
| Published local fit | 69.80 |
Factor calculations use full precision. Contributions and published scores are displayed to two decimal places; ranking order uses the full-precision score.
No franchise concepts match the selected filters.
Factor categories with the highest impact
We removed one factor category at a time, recalculated everything, and measured movements.
We tested how much of the city’s potential customer and business demand remained after accounting for operating challenges.
We modeled a measurable customer demand impact on 12 of the 13 franchises in Gulfport. One underlying observation: 17.7% of Gulfport residents had moved within the previous year in the 2020–2024 estimates. [1] [2] Removing the entire customer demand category changed 13 positions. Workout Anytime moved from #2 to #12, the largest rank change among franchises directly affected by this category.
We compared each concept’s frontline and specialist staffing requirements with the local labor environment.
We modeled a measurable hiring and staffing conditions impact on 12 of the 13 franchises in Gulfport. One underlying observation: The mean wage across all occupations in the Gulfport-Biloxi, MS Metropolitan Statistical Area was $25.13/hour in May 2024, compared with $32.66/hour nationally. [3] Removing the entire hiring and staffing conditions category changed 8 positions. Aire Serv moved from #5 to #10, the largest rank change among franchises directly affected by this category.
We separated regulations that create operating burdens from those that may create demand for qualified compliance and retrofit services.
We modeled a measurable local rules and operating requirements impact on 4 of the 13 franchises in Gulfport. Removing the entire local rules and operating requirements category did not change the ranking order.
Rank stability
Pillar To Post Home Inspectors ranged from #1 to #6 across the recorded factor-category removal tests. Removing the customer demand factor produced the #6 result, 5 positions below its baseline rank of #1.
Neutralizing a factor category removes it from every franchise’s calculation. Franchise-specific weighting helps explain differences in its impact.
Net factor impact
Within customer demand, Pillar To Post Home Inspectors received +0.84 points from positive adjustments and -0.53 points from negative adjustments, for a net effect of +0.31 points.
| Concept | Customer demand | Hiring and staffing conditions | Local rules and operating requirements |
|---|---|---|---|
| #1 Pillar To Post Home Inspectors | +0.31 pts | +0.29 pts | — |
| #2 Workout Anytime | +0.36 pts | +0.15 pts | -0.23 pts |
| #3 City Wide Facility Solutions | +0.21 pts | +0.10 pts | -0.10 pts |
| #4 FASTSIGNS | +0.10 pts | +0.18 pts | -0.10 pts |
| #5 Aire Serv | -0.27 pts | +0.41 pts | — |
| #6 ZOOM DRAIN | -0.27 pts | +0.40 pts | — |
| #7 HomeSmiles | -0.25 pts | +0.32 pts | — |
| #8 Mr. Rooter | -0.33 pts | +0.40 pts | — |
| #9 PuroClean | -0.27 pts | +0.27 pts | — |
| #10 Rainbow International Restoration | -0.27 pts | +0.27 pts | — |
| #11 Mister Sparky Electric | -0.43 pts | +0.34 pts | — |
| #12 ActionCOACH | — | — | -0.10 pts |
| #13 Tiger Adjusters | -0.35 pts | +0.15 pts | — |
Results
Pillar To Post Home Inspectors, Workout Anytime, City Wide Facility Solutions led because their operating requirements captured more of the local support from hiring and staffing conditions while remaining less exposed to customer demand. The same factor can help one franchise model and be a disadvantage to another. Scores should be interpreted through each concept's assumptions rather than as a universal franchise-quality verdict. The ordering is most assumption-sensitive for Pillar To Post Home Inspectors, Workout Anytime, City Wide Facility Solutions; their ranks move more widely when individual factors are neutralized.
Category comparisons
Summaries require at least 2 concepts in the same category for inclusion.
2 Plumbing & Drain Services franchises qualified for comparison, with scores ranging from 70.07 to 70.13. ZOOM DRAIN ranked highest at 70.13. Hiring and staffing conditions added 0.40 points on average across the included franchises. Customer demand reduced scores across the included franchises by 0.30 points on average.
Interpret diligently: A 0.07-point spread is too small to support an unquestionable brand-level conclusion.
2 Property Restoration franchises qualified for comparison, with scores ranging from 70.01 to 70.01. PuroClean ranked highest at 70.01. Hiring and staffing conditions added 0.27 points on average across the included franchises. Customer demand reduced scores across the included franchises by 0.27 points on average.
Interpret diligently: A 0.00-point spread is too small to support an unquestionable brand-level conclusion.
Metric registry
| Metric | Raw value | Period | Geography | Role in analysis | Source |
|---|---|---|---|---|---|
| Population estimate | 74.6 thousand persons | 2024 | Gulfport, Mississippi | Context only | [1] |
| Population change since 2020 | 2.3% | 2020 base to 2024 estimate | Gulfport, Mississippi | Used in scoring | [1] [2] |
| Population density | 1,310.9 people per square mile | 2020 | Gulfport, Mississippi | Context only | [1] |
| Household count | 29,287 households | 2020-2024 | Gulfport, Mississippi | Context only | [1] |
| Owner-occupied housing share | 55.1% | 2020-2024 | Gulfport, Mississippi | Used in scoring | [1] [2] |
| Renter-occupied housing share | 44.9% | 2020-2024 | Gulfport, Mississippi | Used in scoring | [1] [2] |
| Median owner-occupied home value | $174,600 | 2020-2024 | Gulfport, Mississippi | Context only | [1] [2] |
| Median household income | $49,919 | 2020-2024 | Gulfport, Mississippi | Supports modeled relationship | [1] [2] |
| Poverty share | 22.8% | 2020-2024 | Gulfport, Mississippi | Supports modeled relationship | [1] [2] |
| Recent-mover share | 17.7% | 2020-2024 | Gulfport, Mississippi | Used in scoring | [1] [2] |
| Under-65 disability share | 18% | 2020-2024 | Gulfport, Mississippi | Supports modeled relationship | [1] [2] |
| Labor-force participation | 56.9% | 2020-2024 | Gulfport, Mississippi | Context only | [1] [2] |
| Retail sales per capita | $35,058 | 2022 | Gulfport, Mississippi | Used in scoring | [1] [2] |
| Accommodation and food services sales | $603.5 million | 2022 | Gulfport, Mississippi | Context only | [1] |
| Health care and social assistance receipts | $948.5 million | 2022 | Gulfport, Mississippi | Supports modeled relationship | [1] |
| Transportation and warehousing receipts | $201.6 million | 2022 | Gulfport, Mississippi | Used in scoring | [1] |
| Mean travel time to work | 21.9 minutes | 2020-2024 | Gulfport, Mississippi | Context only | [1] [2] |
| Mean hourly wage across all occupations | $25.13/hour | May 2024 | Gulfport-Biloxi, MS Metropolitan Statistical Area | Used in scoring | [3] |
| Food preparation/serving mean hourly wage | $13.28/hour | May 2024 | Gulfport-Biloxi, MS Metropolitan Statistical Area | Used in scoring | [3] |
| Construction/extraction mean hourly wage | $26.57/hour | May 2024 | Gulfport-Biloxi, MS Metropolitan Statistical Area | Used in scoring | [3] |
| Installation/maintenance/repair mean hourly wage | $26.53/hour | May 2024 | Gulfport-Biloxi, MS Metropolitan Statistical Area | Used in scoring | [3] |
| Office/admin support mean hourly wage | $20.02/hour | May 2024 | Gulfport-Biloxi, MS Metropolitan Statistical Area | Used in scoring | [3] |
| Annual airport passengers | 868,419 passengers | 2025 | Gulfport–Biloxi International Airport | Supports modeled relationship | [6] |
| Applicable statutory minimum wage floor | $7.25/hour federal floor for FLSA-covered employers; Mississippi has no state minimum wage law | effective 2026-07-01 | Mississippi | Context only | [13] |
How to use the study
Methodology
We reviewed local measures that could affect franchise operations and recorded their sources, geographic scope and evidence quality.
The mean wage across all occupations in the Gulfport-Biloxi, MS Metropolitan Statistical Area was $25.13/hour in May 2024, compared with $32.66/hour nationally. The general labor-cost effect contributed +0.29 points to Pillar To Post Home Inspectors and +0.15 to Workout Anytime, a 0.14-point difference from the same local input. [3]
Apply fully supported relationships at full weight and otherwise scoreable research- or taxonomy-gated relationships at a reduced provisional weight.
Keep candidate-specific effects outside the baseline score.
Remove one factor category at a time from every franchise and recalculate scores and rankings.
Generate the data displayed on this page.
Every concept starts out with 70.00 points, so score differences come only from modeled local impact. In Gulfport, Pillar To Post Home Inspectors reached 70.601. Customer demand netted to +0.31 points after 17.7% recent-mover share was partly offset by owner-occupied housing: 55.1%. [1] [2] Hiring and staffing conditions totaled +0.29 points, led by $25.13/hour all-occupations mean wage vs. $32.66/hour nationally at +0.29 points. [3]
The current model caps total local movement at ±18.00 points. The score is not a percentage, probability, or estimate of investment quality.
relationship_max_effect × city_condition_strength × operating_exposure × confidence_multiplier × provenance_multiplier × geographic_applicability × profile_effect_multiplier × eligibility_multiplier, followed by channel/modifier/correlation/family/factor/total controls
Score calibration
Each factor starts with its maximum allowed effect. The city-specific weights and the franchise's attribute weighting determine the initial impact. Evidence confidence, provenance and other factors can impose multiplier effects. Fully supported factors are assigned full eligibility weight. Broadly applicable factors awaiting research or taxonomy review use an additional 0.80 eligibility multiplier. Candidate-specific factors remain outside the baseline score until the relevant choices are confirmed and the model is rerun. Correlation controls and score caps can reduce the final impact.
The model does not use one universal Minor/Moderate/Strong point table. Relationship-specific max_effect values are the actual point ceilings, so publishing generic point bands would misstate the scoring system.
Model governance
No franchise score is manually raised or lowered after calculation.
Study updates are versioned and dated to show development and assumptions used in calculations.
Corrections to source, geography or operating-profile evidence trigger a full compiler rerun so every dependent score is recalculated.
Source registry
Used for: Population estimate, Population change since 2020, Population density, Household count, and Owner-occupied housing share
Used for: Population change since 2020, Owner-occupied housing share, Renter-occupied housing share, Median owner-occupied home value, and Median household income
Used for: Mean hourly wage across all occupations, Food preparation/serving mean hourly wage, Construction/extraction mean hourly wage, Installation/maintenance/repair mean hourly wage, and Office/admin support mean hourly wage
Used for: Annual airport passengers
Used for: Applicable statutory minimum wage floor
Apply the analysis to your situation
Twenty Twenty-Five
