70.9 average across 2 concepts
Local operating-model alignment analysis
Best Franchise Opportunities We Assessed in Brownsville, Texas
We compared 14 franchise concepts for Brownsville, Texas. Local business demand was a leading positive mechanism. Management and technical labor pressure was a leading operating constraint.
What “best” means in this ranking“Best” means the strongest modeled local operating alignment among the franchise concepts assessed on this page. It does not estimate earnings or determine which franchise is best for a particular candidate.
14Concepts evaluated
27Sources used
14Primary sources
31Local metrics
Evaluation set
Why these concepts were evaluated
This is not a ranking of every franchise that may be offered in the city.
14Concepts assessed
Concepts were included when enough operating-model information existed to assign a provisional local-sensitivity profile. Unresolved inputs reduce confidence or remain conditional rather than automatically excluding a concept.
A brand’s participation in our referral network does not add points or change its position.
City-level conclusions
What stood out in our assessment
1.3 points average among 13 affected concepts
0.4 points average reduction among 14 affected concepts
Tested rank range spans 11 positions
Executive conclusion
What the ranking means for Brownsville, Texas
Jan-Pro International, City Wide, and HomeSmiles produced the highest modeled local-alignment scores in the evaluated set. Local business demand was the strongest positive scored mechanism among 10 exposed concepts, adding 0.9 points on average. Management and technical labor pressure was the broadest operating constraint, reducing exposed concepts by 0.4 points on average. City Wide was especially relationship-sensitive: removing local business demand moved it from #2 to #8 in the full model rerun. These scores describe local operating alignment, not expected returns or overall franchise quality; the offered territory and franchise economics still require separate diligence.
How this differs from a directory: the model does not award points for brand popularity, advertising placement, or referral compensation. It tests how documented local conditions interact with each concept’s operating requirements.
Best franchise opportunities assessed
Top 10 local-alignment scores from 14 concepts assessed
“Best” refers to modeled local operating alignment among the concepts assessed—not expected earnings, franchise-system quality, or candidate fit.
Rankings use full-precision scores.Displayed values use one decimal place. Identical displayed scores can therefore have different ranks, and close results should be treated as effectively similar.
| Rank | Franchise | Alignment and tier | Largest advantage | Largest constraint | Evidence confidence |
|---|---|---|---|---|---|
| 1 | Jan-Pro InternationalCommercial cleaningInvestment: $130,000–$421,500 | 72.0Tier 2 · Favorable modeled alignment | +2.1 ptsTarget-market demand | -0.1 ptsLabor and staffing friction | Moderate evidence confidence |
| 2 | City WideFacility managementInvestment: $229,729–$410,730 | 71.9Tier 3 · Mixed modeled alignment | +2.5 ptsTarget-market demand | -0.6 ptsLabor and staffing friction | Moderate evidence confidence |
| 3 | HomeSmilesHome & Property ServicesInvestment: $148,110–$201,800 | 71.5Tier 3 · Mixed modeled alignment | +2.0 ptsTarget-market demand | -0.5 ptsLabor and staffing friction | Moderate evidence confidence |
| 4 | FASTSIGNSSigns and graphicsInvestment: $231,226–$386,285 | 71.3Tier 3 · Mixed modeled alignment | +1.9 ptsTarget-market demand | -0.6 ptsLabor and staffing friction | Moderate evidence confidence |
| 5 | ActionCOACHBusiness coachingInvestment: $71,668–$303,513 | 71.2Tier 3 · Mixed modeled alignment | +1.6 ptsTarget-market demand | -0.4 ptsLabor and staffing friction | Moderate evidence confidence |
| 6 | Pillar To Post Home InspectorsHome inspectionInvestment: $102,690–$134,290 | 70.9Tier 3 · Mixed modeled alignment | +1.2 ptsTarget-market demand | -0.3 ptsLabor and staffing friction | Moderate evidence confidence |
| 7 | Mr. RooterPlumbingInvestment: $152,900–$298,675 | 70.7Tier 3 · Mixed modeled alignment | +1.0 ptsTarget-market demand | -0.3 ptsLabor and staffing friction | Moderate evidence confidence |
| 8 | ZOOM DRAINDrain and sewer serviceInvestment: $266,250–$570,500 | 70.6Tier 3 · Mixed modeled alignment | +1.0 ptsTarget-market demand | -0.4 ptsLabor and staffing friction | Moderate evidence confidence |
| 9 | Mister Sparky ElectricElectrical | 70.4Tier 3 · Mixed modeled alignment | +0.7 ptsTarget-market demand | -0.4 ptsLabor and staffing friction | Moderate evidence confidence |
| 10 | Workout AnytimeFitnessInvestment: $1,060,850–$1,840,550 | 70.3Tier 3 · Mixed modeled alignment | +0.6 ptsTarget-market demand | -0.3 ptsLabor and staffing friction | Moderate evidence confidence |
Conditions that changed the analysis
What mattered most in Brownsville, Texas
Concentrated industrial and commercial account base anchored by the Port of Brownsville and current development activity
This relationship affected 10 concepts and added 0.9 points on average among those exposed. Local evidence: Businesses operating at the Port of Brownsville: 230 businesses minimum. [11] [10]
SpaceX technical hiring creates role-specific competition for overlapping technical and maintenance labor
This relationship affected 14 concepts and reduced 0.4 points on average among those exposed. Local evidence: Mean hourly wage and employment share for installation, maintenance, and repair occupations: mean hourly wage usd: 23.26; employment share percent: 3.6 mixed. [8] [13] [3]
citywide_metric_submarket_divergence
Industrial growth is geographically concentrated. Port-oriented B2B demand, SH 4 access dependence, and downtown/historic review conditions do not apply uniformly across the city, so broad economic-growth statistics should not be translated into uniform customer access, route productivity or site feasibility. [10] [11] [15] [18]
Evidence behind the city mechanisms
Concentrated industrial and commercial account base anchored by the Port of Brownsville and current development activity1 modeled effect
Local business demandTarget-market demand
Measured resident and household growth with continuing Brownsville housing construction1 modeled effect
Household service demandTarget-market demand
SpaceX technical hiring creates role-specific competition for overlapping technical and maintenance labor1 modeled effect
Management and technical labor pressureLabor and staffing friction
SH 4 creates a single-corridor access dependency for Boca Chica and Starbase-oriented routes1 modeled effect
Route and curb productivity pressureTransportation, routing, and parking
Compare all assessed concepts
Local impact by franchise concept
14 concepts shown. Expand a concept to see the score-changing factors and their modeled drivers; the full audit ledger stays collapsed.
#1Tier 2 · Favorable modeled alignment72.0
Jan-Pro International
Initial investment: $130,000–$421,500
Increase +2.1 pts Target-market demandReduction -0.1 pts Labor and staffing friction
Rank sensitivity: Stable
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand | +2.1 pts | |
| Labor and staffing friction |
| -0.1 pts |
| Net local movement | +2.00 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
1 image
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +2.1 |
| Property replacement-cycle demand | Depends on the specific site, territory, or operating condition |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.1 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 72.00 |
| Published local-market alignment | 72.0 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Adequate
- Geographic applicability
- Limited
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +2.1 pts
- Tested rank range
- #1–#2
#2Tier 3 · Mixed modeled alignment71.9
City Wide
Initial investment: $229,729–$410,730
Increase +2.5 pts Target-market demandReduction -0.6 pts Labor and staffing friction
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand | +2.5 pts | |
| Labor and staffing friction |
| -0.6 pts |
| Net local movement | +1.95 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +2.5 |
| Property replacement-cycle demand | Depends on the specific site, territory, or operating condition |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.6 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 71.95 |
| Published local-market alignment | 71.9 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Adequate
- Geographic applicability
- Limited
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +2.5 pts
- Tested rank range
- #1–#11
#3Tier 3 · Mixed modeled alignment71.5
HomeSmiles
Initial investment: $148,110–$201,800
Increase +2.0 pts Target-market demandReduction -0.5 pts Labor and staffing friction
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand | +2.0 pts | |
| Labor and staffing friction |
| -0.5 pts |
| Net local movement | +1.53 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +2.0 |
| Property replacement-cycle demand | Depends on the specific site, territory, or operating condition |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.5 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 71.53 |
| Published local-market alignment | 71.5 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Adequate
- Geographic applicability
- Limited
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +2.0 pts
- Tested rank range
- #3–#10
#4Tier 3 · Mixed modeled alignment71.3
FASTSIGNS
Initial investment: $231,226–$386,285
Increase +1.9 pts Target-market demandReduction -0.6 pts Labor and staffing friction
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand | +1.9 pts | |
| Labor and staffing friction |
| -0.6 pts |
| Net local movement | +1.31 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Item 19 — Financial Performance Representation
2 images
Public company data assessed
3 sourcesFull calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.9 |
| Property replacement-cycle demand | Depends on the specific site, territory, or operating condition |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.6 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 71.31 |
| Published local-market alignment | 71.3 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Adequate
- Geographic applicability
- Limited
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.9 pts
- Tested rank range
- #4–#13
#5Tier 3 · Mixed modeled alignment71.2
ActionCOACH
Initial investment: $71,668–$303,513
Increase +1.6 pts Target-market demandReduction -0.4 pts Labor and staffing friction
Rank sensitivity: Moderately sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand | +1.6 pts | |
| Labor and staffing friction |
| -0.4 pts |
| Net local movement | +1.22 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.6 |
| Property replacement-cycle demand | Depends on the specific site, territory, or operating condition |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.4 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 71.22 |
| Published local-market alignment | 71.2 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Adequate
- Geographic applicability
- Limited
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.6 pts
- Tested rank range
- #5–#8
#6Tier 3 · Mixed modeled alignment70.9
Pillar To Post Home Inspectors
Initial investment: $102,690–$134,290
Increase +1.2 pts Target-market demandReduction -0.3 pts Labor and staffing friction
Rank sensitivity: Stable
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand | +1.2 pts | |
| Labor and staffing friction |
| -0.3 pts |
| Net local movement | +0.90 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 19 — Financial Performance Representation
1 image
Public company data assessed
2 sourcesFull calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.2 |
| Property replacement-cycle demand | Depends on the specific site, territory, or operating condition |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.3 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.90 |
| Published local-market alignment | 70.9 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Adequate
- Geographic applicability
- Limited
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.2 pts
- Tested rank range
- #5–#6
#7Tier 3 · Mixed modeled alignment70.7
Mr. Rooter
Initial investment: $152,900–$298,675
Increase +1.0 pts Target-market demandReduction -0.3 pts Labor and staffing friction
Rank sensitivity: Moderately sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand | +1.0 pts | |
| Labor and staffing friction |
| -0.3 pts |
| Transportation, routing, and parking | Route and curb productivity pressure EvidenceConditional — applicability must be confirmed | Not scored |
| Net local movement | +0.70 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.0 |
| Property replacement-cycle demand | Depends on the specific site, territory, or operating condition |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.3 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.70 |
| Published local-market alignment | 70.7 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Adequate
- Geographic applicability
- Limited
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.0 pts
- Tested rank range
- #6–#8
#8Tier 3 · Mixed modeled alignment70.6
ZOOM DRAIN
Initial investment: $266,250–$570,500
Increase +1.0 pts Target-market demandReduction -0.4 pts Labor and staffing friction
Rank sensitivity: Stable
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand | +1.0 pts | |
| Labor and staffing friction |
| -0.4 pts |
| Net local movement | +0.65 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.0 |
| Property replacement-cycle demand | Depends on the specific site, territory, or operating condition |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.4 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.65 |
| Published local-market alignment | 70.6 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Adequate
- Geographic applicability
- Limited
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.0 pts
- Tested rank range
- #8–#9
#9Tier 3 · Mixed modeled alignment70.4
Mister Sparky Electric
Increase +0.7 pts Target-market demandReduction -0.4 pts Labor and staffing friction
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand |
| +0.7 pts |
| Labor and staffing friction |
| -0.3 pts |
| Transportation, routing, and parking | Route and curb productivity pressure EvidenceConditional — applicability must be confirmed | Not scored |
| Net local movement | +0.37 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.7 |
| Property replacement-cycle demand | Depends on the specific site, territory, or operating condition |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.3 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.37 |
| Published local-market alignment | 70.4 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Adequate
- Geographic applicability
- Limited
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +0.7 pts
- Tested rank range
- #7–#11
#10Tier 3 · Mixed modeled alignment70.3
Workout Anytime
Initial investment: $1,060,850–$1,840,550
Increase +0.6 pts Target-market demandReduction -0.3 pts Labor and staffing friction
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand |
| +0.6 pts |
| Labor and staffing friction |
| -0.3 pts |
| Net local movement | +0.26 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.6 |
| Property replacement-cycle demand | Depends on the specific site, territory, or operating condition |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.3 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.26 |
| Published local-market alignment | 70.3 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Adequate
- Geographic applicability
- Limited
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +0.6 pts
- Tested rank range
- #4–#12
#11Tier 3 · Mixed modeled alignment70.2
Aire Serv
Initial investment: $113,308–$271,708
Increase +1.1 pts Target-market demandReduction -0.9 pts Labor and staffing friction
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand | +1.1 pts | |
| Labor and staffing friction |
| -0.9 pts |
| Transportation, routing, and parking | Route and curb productivity pressure EvidenceConditional — applicability must be confirmed | Not scored |
| Net local movement | +0.21 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
1 image
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Item 19 — Financial Performance Representation
1 image
Public company data assessed
1 sourceFull calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.1 |
| Property replacement-cycle demand | Depends on the specific site, territory, or operating condition |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.9 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.21 |
| Published local-market alignment | 70.2 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Adequate
- Geographic applicability
- Limited
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.1 pts
- Tested rank range
- #7–#14
#12Tier 3 · Mixed modeled alignment70.1
Tiger Adjusters
Initial investment: $43,050–$159,500
Increase +0.7 pts Target-market demandReduction -0.6 pts Labor and staffing friction
Rank sensitivity: Moderately sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand | +0.7 pts | |
| Labor and staffing friction |
| -0.6 pts |
| Net local movement | +0.15 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 19 — Financial Performance Representation
1 image
Public company data assessed
1 sourceFull calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.7 |
| Property replacement-cycle demand | Depends on the specific site, territory, or operating condition |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.6 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.15 |
| Published local-market alignment | 70.1 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Adequate
- Geographic applicability
- Limited
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +0.7 pts
- Tested rank range
- #10–#12
#13Tier 3 · Mixed modeled alignment69.8
Rainbow International Restoration
Initial investment: $185,336–$351,900
Increase +0.1 pts Target-market demandReduction -0.3 pts Labor and staffing friction
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Labor and staffing friction |
| -0.3 pts |
| Target-market demand |
| +0.1 pts |
| Transportation, routing, and parking | Route and curb productivity pressure EvidenceConditional — applicability must be confirmed | Not scored |
| Net local movement | -0.17 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.1 |
| Property replacement-cycle demand | Depends on the specific site, territory, or operating condition |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.3 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.83 |
| Published local-market alignment | 69.8 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Adequate
- Geographic applicability
- Limited
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -0.3 pts
- Tested rank range
- #2–#13
#14Tier 3 · Mixed modeled alignment69.7
PuroClean
Initial investment: $54,575–$262,145
No material positive local adjustment identifiedReduction -0.3 pts Labor and staffing friction
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Labor and staffing friction |
| -0.3 pts |
| Transportation, routing, and parking | Route and curb productivity pressure EvidenceConditional — applicability must be confirmed | Not scored |
| Net local movement | -0.28 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | Depends on the specific site, territory, or operating condition |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.3 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.72 |
| Published local-market alignment | 69.7 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Adequate
- Geographic applicability
- Limited
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -0.3 pts
- Tested rank range
- #3–#14
No franchise concepts match the selected filters.
Worked score example
How we calculated Jan-Pro International
This example uses the same ledger shown for every concept and must reconcile exactly to the published score.
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +2.1 |
| Property replacement-cycle demand | Depends on the specific site, territory, or operating condition |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.1 |
| Transportation, routing, and parking | Depends on the specific site, territory, or operating condition |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 72.00 |
| Published local-market alignment | 72.0 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Starting pointThe operating-model baseline shown in the first ledger row.
InteractionsAny interaction or gate is included in the relevant contribution or calibration row.
Confidence treatmentEvidence confidence is disclosed separately unless the model definition explicitly applies a calibration adjustment.
RoundingFull-precision contributions are summed before the final displayed score is rounded to one decimal place; whole-number results are shown without a trailing decimal.
Factor impact
Which local conditions changed scores or rankings?
We neutralized one factor at a time, recalculated every score, and then measured both absolute score movement and changes in rank order.
Observed model effectPositive local support
Target-market demand
We tested how much of the city’s theoretical customer and business demand remained usable after operating friction.
Why concepts react differently
We applied a measurable adjustment to 13 of 14 concepts. When we neutralized the factor and recalculated the table, 12 concepts changed position. Rainbow International Restoration moved from #13 to #3, the largest movement among concepts directly affected by this factor.
Concepts adjusted13 of 14
Average among affected+1.3 pts
Average across all concepts+1.2 pts
Concepts changing rank12
What we observed
- Population Change From The April 2020 Estimate Base To July 20253.6 percent
- Owner Occupied Housing Unit Rate61.7 percent
- Brownsville Harlingen Hma Household Growth Since 20201.1 percent per year
Concepts helped most
City WideFacility management
+2.5 pts
Jan-Pro InternationalCommercial cleaning
+2.1 pts
HomeSmilesHome & Property Services
+2.0 pts
FASTSIGNSSigns and graphics
+1.9 pts
ActionCOACHBusiness coaching
+1.6 pts
Observed model effectMixed or model dependent
Labor and staffing friction
We compared each concept’s frontline and specialist staffing requirements with the local labor environment.
Why concepts react differently
We applied a measurable adjustment to 14 of 14 concepts. When we neutralized the factor and recalculated the table, 8 concepts changed position. Aire Serv moved from #11 to #7, the largest movement among concepts directly affected by this factor.
Concepts adjusted14 of 14
Average among affected-0.4 pts
Average across all concepts-0.4 pts
Concepts changing rank8
What we observed
- Mean Hourly Wage And Employment Share For Installation, Maintenance, And Repair Occupationsmean hourly wage usd: 23.26; employment share percent: 3.6 mixed
- Spacex Employment Reported For The Brownsville/starbase Regional Economy4,300 employees
- Current Posted Hourly Pay Ranges For Starbase Structures Technician Levelslevel 1 usd per hour: 23, 27; level 2 usd per hour: 26, 32.5; level 3 usd per hour: 31, 38
Concepts challenged most
Aire ServHome & Property Services
-0.9 pts
FASTSIGNSSigns and graphics
-0.6 pts
Tiger AdjustersBusiness & Professional Services
-0.6 pts
City WideFacility management
-0.6 pts
HomeSmilesHome & Property Services
-0.5 pts
Measured but not differentiating in this concept set
- Property replacement-cycle demandNo material score adjustment
- Competitive environmentNo material score adjustment
- Transportation, routing, and parkingNo material score adjustment
- Real estate and site feasibilityNo material score adjustment
- Sales and customer acquisitionNo material score adjustment
- Referral ecosystemNo material score adjustment
- Territory qualityNo material score adjustment
- Regulatory and operating frictionNo material score adjustment
Rank stability
Which positions depend most on individual assumptions?
The line shows the best and worst rank reached when one factor was removed from every concept. A narrow range indicates a more stable position.
#1 Jan-Pro InternationalStable · tested #1–#2
#2 City WideHighly sensitive · tested #1–#11
#3 HomeSmilesHighly sensitive · tested #3–#10
#4 FASTSIGNSHighly sensitive · tested #4–#13
#5 ActionCOACHModerately sensitive · tested #5–#8
#6 Pillar To Post Home InspectorsStable · tested #5–#6
#7 Mr. RooterModerately sensitive · tested #6–#8
#8 ZOOM DRAINStable · tested #8–#9
#9 Mister Sparky ElectricHighly sensitive · tested #7–#11
#10 Workout AnytimeHighly sensitive · tested #4–#12
#11 Aire ServHighly sensitive · tested #7–#14
#12 Tiger AdjustersModerately sensitive · tested #10–#12
#13 Rainbow International RestorationHighly sensitive · tested #2–#13
#14 PuroCleanHighly sensitive · tested #3–#14
Neutralizing a factor removes it from every concept. A concept can move down even when its own score improves because competitors may benefit more.
Original factor comparison
How each factor affected the highest-rated franchise concepts
The graph includes the top 14 concepts by local-alignment score. Only nonzero score contributions are plotted. A factor is removed when every displayed concept received 0.0 points from it. Hover or focus a concept name to highlight all of its remaining data points.
Primary source records by factorTarget-market demand: [6] [7] [10] [11] [12] [13] [8] [26] [27] [2]Property replacement-cycle demand: [24] [25] [22] [23] [7] [6] [2]Competitive environment: [6] [11] [10] [4]Labor and staffing friction: [8] [9] [14] [13] [12] [3]Transportation, routing, and parking: [15] [4] [3]Real estate and site feasibility: [16] [17] [10] [18] [20] [21] [23] [2] [4]Sales and customer acquisition: [6] [10] [11] [4]Referral ecosystem: [11] [8] [26] [27] [4]Territory quality: [11] [15] [18] [19] [22] [24] [4]Regulatory and operating friction: [18] [19] [20] [21] [22] [23] [3] [4]
View the chart data as a table
| Concept | Target-market demand | Labor and staffing friction |
|---|---|---|
| #1 Jan-Pro International | +2.1 pts | -0.1 pts |
| #2 City Wide | +2.5 pts | -0.6 pts |
| #3 HomeSmiles | +2.0 pts | -0.5 pts |
| #4 FASTSIGNS | +1.9 pts | -0.6 pts |
| #5 ActionCOACH | +1.6 pts | -0.4 pts |
| #6 Pillar To Post Home Inspectors | +1.2 pts | -0.3 pts |
| #7 Mr. Rooter | +1.0 pts | -0.3 pts |
| #8 ZOOM DRAIN | +1.0 pts | -0.4 pts |
| #9 Mister Sparky Electric | +0.7 pts | -0.4 pts |
| #10 Workout Anytime | +0.6 pts | -0.3 pts |
| #11 Aire Serv | +1.1 pts | -0.9 pts |
| #12 Tiger Adjusters | +0.7 pts | -0.6 pts |
| #13 Rainbow International Restoration | +0.1 pts | -0.3 pts |
| #14 PuroClean | — | -0.3 pts |
Interpretation
How to interpret the result
Jan-Pro International, City Wide, HomeSmiles led because their operating requirements captured more of the local support from target-market demand while remaining less exposed to labor and staffing friction. The same city condition can help one operating model and constrain another, so score differences should be read through each concept's factor pattern rather than as a universal franchise-quality verdict. The ordering is most assumption-sensitive for City Wide, HomeSmiles, FASTSIGNS; their ranks move more widely when individual factors are neutralized.
Local evidence assessed for modeling
Category comparisons
Best franchise categories we assessed in Brownsville, Texas
Category summaries are shown only when at least two concepts qualified. Two-concept comparisons are explicitly labeled as limited.
Limited two-concept comparison
70.9Best Home & Property Services franchise opportunities we assessed in Brownsville, Texas
2 Home & Property Services concepts qualified for comparison, with scores ranging from 70.2 to 71.5. HomeSmiles ranked highest at 71.5. Target-market demand added 1.6 points on average among the affected concepts. Labor and staffing friction reduced the exposed concepts by 0.7 points on average.
Interpret cautiously: A 1.3-point spread is too small to support a strong brand-level conclusion from city alignment alone.
- Concepts compared
- 2
- Score range
- 70.2–71.5
- Category average
- 70.9
HomeSmiles71.5
Aire Serv70.2
Limited two-concept comparison
69.8Best Restoration franchise opportunities we assessed in Brownsville, Texas
2 Restoration concepts qualified for comparison, with scores ranging from 69.7 to 69.8. Rainbow International Restoration ranked highest at 69.8. Labor and staffing friction reduced the exposed concepts by 0.3 points on average.
Interpret cautiously: A 0.1-point spread is too small to support a strong brand-level conclusion from city alignment alone.
- Concepts compared
- 2
- Score range
- 69.7–69.8
- Category average
- 69.8
Rainbow International Restoration69.8
PuroClean69.7
Metric registry
The 31 local metrics behind this analysis
The registry shows each public metric’s raw value, period, geography, source, and its actual role in the compiled analysis.
View all local metrics
| Metric | Raw value | Period | Geography | Role in analysis | Source |
|---|---|---|---|---|---|
| Resident population estimate on July 1, 2025 | 192,957people | July 1, 2025 population estimate; 2020-2024 ACS and 2022 Economic Census measures where shown | Brownsville, Texas | Context only | [6] |
| Population change from the April 2020 estimate base to July 2025 | 3.6percent | July 1, 2025 population estimate; 2020-2024 ACS and 2022 Economic Census measures where shown | Brownsville, Texas | Used in scoring | [6] |
| Households reported in the 2020-2024 Census profile | 59,839households | July 1, 2025 population estimate; 2020-2024 ACS and 2022 Economic Census measures where shown | Brownsville, Texas | Context only | [6] |
| Owner-occupied housing unit rate | 61.7percent | July 1, 2025 population estimate; 2020-2024 ACS and 2022 Economic Census measures where shown | Brownsville, Texas | Used in scoring | [6] |
| Brownsville-Harlingen HMA household growth since 2020 | 1.1percent per year | Market conditions as of July 1, 2023; forecast through July 1, 2026 | Brownsville-Harlingen HMA / Cameron County | Used in scoring | [7] |
| Share of HMA for-sale housing permitting in Brownsville during the 12 months ending June 2023 | 45percent of hma for sale permits | Market conditions as of July 1, 2023; forecast through July 1, 2026 | Brownsville within Brownsville-Harlingen HMA | Used in scoring | [7] |
| New jobs associated with FY 2025 Greater Brownsville economic-development activity | 3,288jobs | Fiscal year 2025 economic development activity | Brownsville, Texas | Used in scoring | [10] |
| Development activity reported for FY 2025 | 31,800,000square feet | Fiscal year 2025 economic development activity | Brownsville, Texas | Used in scoring | [10] |
| Businesses operating at the Port of Brownsville | 230businesses minimum | 2023 port economic-impact study | Port of Brownsville | Used in scoring | [11] |
| Rio Grande Valley jobs attributed to Port of Brownsville activity in the 2023 impact study | 10,028jobs | 2023 port economic-impact study | Rio Grande Valley | Context only | [11] |
| Skilled workers reported onsite at the Rio Grande LNG project, with 73 percent reported as Rio Grande Valley residents | workers on site minimum: 5,000; regional resident share percent: 73project workforce | Current and announced industrial projects as of June 2026 | Rio Grande LNG at Port of Brownsville | Context only | [12] |
| SpaceX employment reported for the Brownsville/Starbase regional economy | 4,300employees | SpaceX-reported 2023-2025 regional employment and economic activity summarized by the City | Starbase / Brownsville regional labor market | Used in scoring | [13] [3] |
| Estimated spectators associated with each SpaceX launch as reported in the City summary of SpaceX economic data | 20,000spectators per launch estimate | SpaceX-reported 2023-2025 regional employment and economic activity summarized by the City | Brownsville-Starbase launch visitor market | Conditional relationship | [13] |
| Current posted hourly pay ranges for Starbase Structures Technician levels | level 1 usd per hour: 23, 27; level 2 usd per hour: 26, 32.5; level 3 usd per hour: 31, 38usd per hour | Current Starbase job posting accessed August 2026 | SpaceX Starbase, Texas | Used in scoring | [14] [3] |
| Mean hourly wage and employment share for installation, maintenance, and repair occupations | mean hourly wage usd: 23.26; employment share percent: 3.6mixed | May 2025 Occupational Employment and Wage Statistics | Brownsville-Harlingen metropolitan area / Cameron County | Used in scoring | [8] |
| Mean hourly wage for all occupations compared with the U.S. mean | brownsville harlingen usd per hour: 22.65; us usd per hour: 33.54usd per hour | May 2025 Occupational Employment and Wage Statistics | Brownsville-Harlingen metropolitan area / Cameron County | Context only | [8] |
| Unemployment rate in June 2026 | 7.3percent | Labor force and nonfarm employment through June 2026 | Brownsville-Harlingen metropolitan area / Cameron County | Context only | [9] |
| Healthcare support employment and location quotient | employment: 26,080; employment share percent: 16.6; location quotient: 3.26; mean hourly wage usd: 12.79mixed | May 2025 Occupational Employment and Wage Statistics | Brownsville-Harlingen metropolitan area / Cameron County | Used in scoring | [8] |
| Valley Regional Medical Center reported facility and workforce scale | beds: 214; colleagues approximate: 800; physicians minimum: 200mixed | Current facility profile accessed August 2026 | Valley Regional Medical Center, Brownsville | Used in scoring | [26] |
| SH 4 is the only east-west route between Brownsville and public, private, and commercial entities at Boca Chica; TxDOT also identifies limited sight distance, failing pavement and narrow shoulders | only east west route: yes; corridor length miles approximate: 14; documented conditions: limited sight distance, failing pavement, narrow shoulderscorridor condition | Current project page accessed August 2026 | SH 4 / Boca Chica Boulevard east of Brownsville | Conditional relationship | [15] [4] |
| TxDOT describes the SH 4 widening as proposed and lists Summer 2026 as the earliest anticipated ready-to-let date, subject to change | status: proposed; earliest ready to let: 2026-summer; schedule subject to change: yesproject status | Current project page accessed August 2026 | SH 4 / Boca Chica Boulevard | Conditional relationship | [15] |
| Brownsville-Harlingen flex-space vacancy in third quarter 2024 | 1.2percent | Third quarter 2024; market data sourced to CoStar | Brownsville-Harlingen industrial market | Context only | [16] [2] |
| Brownsville-Harlingen flex asking rent in third quarter 2024 | 13.34usd per square foot | Third quarter 2024; market data sourced to CoStar | Brownsville-Harlingen industrial market | Context only | [16] [2] |
| Current Brownsville listing demonstrates at least one small flex option in the 2026 market | building area sqft: 2,600; yard acres: 1.42; availability date: 2026-09-01; asking rent publicly disclosed: noproperty listing | Listing availability shown for September 2026 | 7700 Padre Island Highway, Brownsville | Context only | [17] |
| Additional City plan-review steps apply based on downtown location, historic overlay, hazardous flood zone, and project-level accessibility review triggers | downtown review if applicable: yes; historic overlay review if applicable: yes; elevation certificate if hazardous flood zone: yes; tdlr accessibility review construction cost threshold usd: 50,000regulatory triggers | Current development-review guidance accessed August 2026 | Brownsville, Texas | Conditional relationship | [18] |
| Brownsville sign allowances vary by sign type, zoning district, facade area, frontage and lighting zone; the current UDC includes specific dimensions and prohibited sign types | wall sign max percent of facade: 30; temporary ground sign max sqft nonresidential small lot: 24; billboards prohibited effective: 2024-12-31regulatory parameters | Current code including sign amendments adopted January 2026 | Brownsville, Texas | Conditional relationship | [19] [4] |
| BPUB combined water and wastewater impact fees for a 2-inch meter vary by impact-fee zone | meter size inches: 2; esu: 8; zone 1 combined usd: 6,400; zone 2 3 combined usd: 12,800usd | Policies effective May 1, 2024 | BPUB impact-fee zones | Context only | [20] [3] |
| BPUB guidance requires pretreatment review for applicable expansions, renovations, and new buildings; new restaurant/new-construction grease interceptors have a stated minimum size | new restaurant grease interceptor minimum gallons: 500; small 50 gallon trap allowed for new building: nocompliance requirement | Current guidance accessed August 2026; references 2021 ordinance requirements | BPUB wastewater service area | Context only | [21] [4] |
| Texas Department of Insurance maintains a Cameron County windstorm map with inland dividing-line requirements for designated-catastrophe-area compliance | county: Cameron; mapped inland requirements: yeshazard map status | Current designated-catastrophe-area mapping guidance accessed August 2026 | Cameron County, Texas | Context only | [22] |
| TDI requires 2024 IRC/IBC windstorm standards for WPI-1 applications beginning April 1, 2026 | effective date: 2026-04-01; residential code: 2024 IRC; commercial code: 2024 IBCcode requirement | 2024 IRC/IBC requirements effective for WPI-1 applications beginning April 1, 2026 | Texas designated catastrophe areas, including mapped Cameron County applicability | Context only | [23] [22] |
| Harlingen series soils in the lower Rio Grande Valley are very slowly permeable smectitic clays | texture: clay; mineralogy: smectitic; permeability: very slow; drainage: moderately well drainedsoil properties | Official soil-series description; accessed August 2026 | Lower Rio Grande Valley / Cameron County type area | Conditional relationship | [24] [25] |
How to use the ranking
What the model can and cannot establish
- Scores measure local operating alignment, not expected financial performance or franchise-system quality.
- Citywide evidence may not describe the exact site or territory ultimately offered.
- Conditional effects are shown for diligence but do not change the published score until their applicability is established.
Methodology
How the local-alignment ranking is calculated
Measure the city
Collect reusable local metrics with source, period, geography, and confidence fields.
Profile each operating model
Map each franchise to controlled operating attributes and local sensitivities.
Apply scoreable effects
Score only effects that apply without an unresolved site, territory, customer, or project gate.
Preserve conditional effects
Keep location- or territory-dependent issues visible for diligence without automatically changing the score.
Test rank sensitivity
Remove one factor at a time from every concept and rerank using full-precision scores.
Generate public output
Create the ranking, factor-status ledger, visuals, metric registry, and automated quality report from the same data.
How the common baseline becomes a city-specific score
Every concept starts from the same 70.0 reference point, so differences come only from modeled local interactions. In this city, Jan-Pro International reached 72.00 after target-market demand +2.1 pts and labor and staffing friction -0.1 pts. The current model caps total local movement at ±18.0 points. The score is not a percentage, probability, or estimate of investment quality.
Precision and materiality
Calculations use full-precision values. Published scores and factor contributions display one decimal place, while ranks use full precision. Effects smaller than 0.1 points are identified as below the publication threshold rather than presented as a meaningful zero.
Score tiers
Tier 1 · Strongest modeled alignment80.0–100.0
Tier 2 · Favorable modeled alignment72.0–<80.0
Tier 3 · Mixed modeled alignment64.0–<72.0
Tier 4 · Higher-friction modeled alignment0.0–<64.0
How factor rows are classified
Positive local adjustmentNegative local adjustmentMeasured; no meaningful local adjustmentEffect below the publication thresholdNot applicable to this operating modelDepends on the specific site, territory, or operating conditionNot included in the score
What “best” means here
“Best” means the strongest modeled local operating alignment among the franchise concepts assessed on this page.
Model governance
How this report is calculated and corrected
Calculation controls
- Model designer
- Thomas Jepsen
No concept’s final score is manually raised or lowered after calculation. Before this template is activated, the report is reviewed for source scope, classification, arithmetic, unsupported claims, duplication, and readability.
Model history
- Model 0.9.0-calibration · August 21, 2026Added compiler-derived decision intelligence and observation usage mapping., Changed factor sensitivity and channel counterfactuals to full model reruns., Added data-dependent city content signals while preserving legacy public report fields., and Added model-owned semantic compatibility gates and backward-compatible channel-level evidence attribution.
Corrections policy
Corrected source, geography, or operating-profile evidence triggers a full compiler rerun so every dependent score and visual is recalculated.
Source registry
Evidence represented in this report
Each source identifies its period, scope, and the local metrics it supports. Internal or supplied research is not presented as independently accessible evidence.
- 1Franchise-to-city operating-fit scoring modelInternal or supplied research; not publicly accessible.
- 2Supplied structural franchise operating-fit research docketInternal or supplied research; not publicly accessible.
Used for: Brownsville-Harlingen flex-space vacancy in third quarter 2024 and Brownsville-Harlingen flex asking rent in third quarter 2024
- 3Structural Constraints and Capital Hazards in Targeted Municipalities: A Forensic AuditInternal or supplied research; not publicly accessible.
Used for: SpaceX employment reported for the Brownsville/Starbase regional economy, Current posted hourly pay ranges for Starbase Structures Technician levels, and BPUB combined water and wastewater impact fees for a 2-inch meter vary by impact-fee zone
- 4Franchise data - remake neighborhood research tableInternal or supplied research; not publicly accessible.
Used for: SH 4 is the only east-west route between Brownsville and public, private, and commercial entities at Boca Chica; TxDOT also identifies limited sight distance, failing pavement and narrow shoulders, Brownsville sign allowances vary by sign type, zoning district, facade area, frontage and lighting zone; the current UDC includes specific dimensions and prohibited sign types, and BPUB guidance requires pretreatment review for applicable expansions, renovations, and new buildings; new restaurant/new-construction grease interceptors have a stated minimum size
- 5Valid city JSON exampleInternal or supplied research; not publicly accessible.
- 6QuickFacts: Brownsville city, Texas
Used for: Resident population estimate on July 1, 2025, Population change from the April 2020 estimate base to July 2025, Households reported in the 2020-2024 Census profile, and Owner-occupied housing unit rate
- 7Comprehensive Housing Market Analysis for Brownsville-Harlingen, Texas
Used for: Brownsville-Harlingen HMA household growth since 2020 and Share of HMA for-sale housing permitting in Brownsville during the 12 months ending June 2023
- 8Occupational Employment and Wages in Brownsville-Harlingen - May 2025
Used for: Mean hourly wage and employment share for installation, maintenance, and repair occupations, Mean hourly wage for all occupations compared with the U.S. mean, and Healthcare support employment and location quotient
- 9Brownsville-Harlingen, TX Economy at a Glance
Used for: Unemployment rate in June 2026
- 10GBEDC Delivers Strong FY 2025 Results and Economic Momentum
Used for: New jobs associated with FY 2025 Greater Brownsville economic-development activity and Development activity reported for FY 2025
- 11Economic Engine: Port of Brownsville's Impact Hits Record $12 Billion
Used for: Businesses operating at the Port of Brownsville and Rio Grande Valley jobs attributed to Port of Brownsville activity in the 2023 impact study
- 12Port of Brownsville Charts Bold Future at Annual State of the Port Address
Used for: Skilled workers reported onsite at the Rio Grande LNG project, with 73 percent reported as Rio Grande Valley residents
- 13Rockets & Revenue: SpaceX Drives Big Economic Gains for Brownsville
Used for: SpaceX employment reported for the Brownsville/Starbase regional economy and Estimated spectators associated with each SpaceX launch as reported in the City summary of SpaceX economic data
- 14Structures Technician (Starship)
Used for: Current posted hourly pay ranges for Starbase Structures Technician levels
- 15SH 4 Boca Chica Boulevard Widening
Used for: SH 4 is the only east-west route between Brownsville and public, private, and commercial entities at Boca Chica; TxDOT also identifies limited sight distance, failing pavement and narrow shoulders and TxDOT describes the SH 4 widening as proposed and lists Summer 2026 as the earliest anticipated ready-to-let date, subject to change
- 163Q24 Industrial Market Report: South Texas
Used for: Brownsville-Harlingen flex-space vacancy in third quarter 2024 and Brownsville-Harlingen flex asking rent in third quarter 2024
- 177700 Padre Island Highway, Brownsville, TX - Flex for Lease
Used for: Current Brownsville listing demonstrates at least one small flex option in the 2026 market
- 18STEP 3: Plan Review
Used for: Additional City plan-review steps apply based on downtown location, historic overlay, hazardous flood zone, and project-level accessibility review triggers
- 19Unified Development Code, Article 5 Supplemental Regulations, Section 5.3 Signs
Used for: Brownsville sign allowances vary by sign type, zoning district, facade area, frontage and lighting zone; the current UDC includes specific dimensions and prohibited sign types
- 20Water and Wastewater Service Policies
Used for: BPUB combined water and wastewater impact fees for a 2-inch meter vary by impact-fee zone
- 21Pretreatment Department Requirements for Expansions, Renovations, and New Buildings
Used for: BPUB guidance requires pretreatment review for applicable expansions, renovations, and new buildings; new restaurant/new-construction grease interceptors have a stated minimum size
- 22Cameron County Windstorm Map
Used for: Texas Department of Insurance maintains a Cameron County windstorm map with inland dividing-line requirements for designated-catastrophe-area compliance and TDI requires 2024 IRC/IBC windstorm standards for WPI-1 applications beginning April 1, 2026
- 23Windstorm Building Codes
Used for: TDI requires 2024 IRC/IBC windstorm standards for WPI-1 applications beginning April 1, 2026
- 24Official Series Description - Harlingen Series
Used for: Harlingen series soils in the lower Rio Grande Valley are very slowly permeable smectitic clays
- 25Vertisols
Used for: Harlingen series soils in the lower Rio Grande Valley are very slowly permeable smectitic clays
- 26Valley Regional Medical Center
Used for: Valley Regional Medical Center reported facility and workforce scale
- 27
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Complete the next layer of due diligence
- Confirm the exact protected territory and neighboring units.
- Review the current Franchise Disclosure Document.
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- Build a candidate-specific financial scenario.
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Disclaimer and broker disclosure: This analysis is informational and does not constitute financial, legal, accounting, or investment advice. Market-alignment scores do not predict financial performance or business success. Offers are made only through the delivery of a Franchise Disclosure Document. We may receive referral compensation from participating franchisors; compensation is not an input to the scoring model.