70.0 average across 2 concepts
Local operating-model alignment analysis
Best Franchise Opportunities We Assessed in Detroit, Michigan
We ranked 14 franchise concepts for Detroit, Michigan using local demand, labor, transportation, real estate, regulation, and source-backed evidence.
Evaluation set
Why these concepts were evaluated
This is not a ranking of every franchise that may be offered in the city.
Concepts were included when enough operating-model information existed to assign a provisional local-sensitivity profile. Unresolved inputs reduce confidence or remain conditional rather than automatically excluding a concept.
A brand’s participation in our referral network does not add points or change its position.
City-level conclusions
What stood out in our assessment
1.1 points average among 7 affected concepts
0.4 points average reduction among 14 affected concepts
Tested rank range spans 9 positions
Executive conclusion
What the ranking means for Detroit, Michigan
Our Detroit, Michigan analysis favored concepts whose operating requirements matched the city’s strongest service-demand conditions without depending too heavily on inexpensive labor, easy routing, or low-cost commercial space. City Wide, Rainbow International Restoration, and Jan-Pro International produced the three highest modeled alignment scores in the evaluated set. Property replacement-cycle demand was the strongest positive factor: it materially affected 7 concepts and added 1.1 points on average among them. Territory quality was the broadest negative pressure, reducing the 14 exposed concepts by 0.4 points on average. The result is not that the highest-ranked brand is universally better. It means that, under the documented city assumptions and the operating profiles available to us, its local advantages outweighed its modeled constraints more effectively. Territory boundaries, candidate capabilities, capital structure, franchise economics, current FDD disclosures, and local franchisee validation remain outside this ranking and can materially change the decision.
How this differs from a directory: the model does not award points for brand popularity, advertising placement, or referral compensation. It tests how documented local conditions interact with each concept’s operating requirements.
Best franchise opportunities assessed
Top 10 local-alignment scores from 14 concepts assessed
“Best” refers to modeled local operating alignment among the concepts assessed—not expected earnings, franchise-system quality, or candidate fit.
| Rank | Franchise | Alignment and tier | Largest advantage | Largest constraint | Evidence confidence |
|---|---|---|---|---|---|
| 1 | City WideFacility management | 70.7Tier 3 · Mixed modeled alignment | +0.9 ptsTarget-market demand | -0.1 ptsTerritory quality | Moderate evidence confidence |
| 2 | Rainbow International RestorationRestoration | 70.1Tier 3 · Mixed modeled alignment | +1.3 ptsProperty replacement-cycle demand | -0.5 ptsTransportation, routing, and parking | Moderate evidence confidence |
| 3 | Jan-Pro InternationalCommercial cleaning | 70.0Tier 3 · Mixed modeled alignment | +0.6 ptsTarget-market demand | -0.3 ptsTerritory quality | Moderate evidence confidence |
| 4 | ActionCOACHBusiness coaching | 70.0Tier 3 · Mixed modeled alignment | +0.1 ptsTarget-market demand | -0.1 ptsTerritory quality | Moderate evidence confidence |
| 5 | PuroCleanRestoration | 69.9Tier 3 · Mixed modeled alignment | +1.3 ptsProperty replacement-cycle demand | -0.6 ptsTransportation, routing, and parking | Moderate evidence confidence |
| 6 | Aire ServHVAC installation, repair, and maintenance | 69.8Tier 3 · Mixed modeled alignment | +1.6 ptsProperty replacement-cycle demand | -0.8 ptsLabor and staffing friction | Moderate evidence confidence |
| 7 | Pillar To Post Home InspectorsHome inspection | 69.8Tier 3 · Mixed modeled alignment | +0.7 ptsProperty replacement-cycle demand | -0.4 ptsTransportation, routing, and parking | Moderate evidence confidence |
| 8 | FASTSIGNSSigns and graphics | 69.4Tier 3 · Mixed modeled alignment | +0.3 ptsTarget-market demand | -0.6 ptsTerritory quality | Moderate evidence confidence |
| 9 | Tiger AdjustersPublic insurance adjusting | 69.4Tier 3 · Mixed modeled alignment | No material positive local adjustment | -0.3 ptsTerritory quality | Moderate evidence confidence |
| 10 | HomeSmilesProperty maintenance services | 69.4Tier 3 · Mixed modeled alignment | +0.3 ptsTarget-market demand | -0.5 ptsTerritory quality | Moderate evidence confidence |
Original factor comparison
How each factor affected the highest-rated franchise concepts
The graph includes the top 14 concepts by local-alignment score. Only nonzero score contributions are plotted. A factor is removed when every displayed concept received 0.0 points from it. Hover or focus a concept name to highlight all of its remaining data points.
View the chart data as a table
| Concept | Target-market demand | Property replacement-cycle demand | Labor and staffing friction | Transportation, routing, and parking | Territory quality |
|---|---|---|---|---|---|
| #1 City Wide | +0.9 pts | — | — | -0.1 pts | -0.1 pts |
| #2 Rainbow International Restoration | +0.1 pts | +1.3 pts | -0.3 pts | -0.5 pts | -0.5 pts |
| #3 Jan-Pro International | +0.6 pts | — | — | -0.3 pts | -0.3 pts |
| #4 ActionCOACH | +0.1 pts | — | — | — | -0.1 pts |
| #5 PuroClean | — | +1.3 pts | -0.3 pts | -0.6 pts | -0.5 pts |
| #6 Aire Serv | — | +1.6 pts | -0.8 pts | -0.6 pts | -0.5 pts |
| #7 Pillar To Post Home Inspectors | — | +0.7 pts | -0.1 pts | -0.4 pts | -0.4 pts |
| #8 FASTSIGNS | +0.3 pts | — | -0.2 pts | -0.1 pts | -0.6 pts |
| #9 Tiger Adjusters | — | — | -0.1 pts | -0.2 pts | -0.3 pts |
| #10 HomeSmiles | +0.3 pts | — | -0.3 pts | -0.2 pts | -0.5 pts |
| #11 Mister Sparky Electric | — | +0.9 pts | -0.8 pts | -0.6 pts | -0.5 pts |
| #12 Mr. Rooter | — | +0.8 pts | -0.7 pts | -0.7 pts | -0.5 pts |
| #13 ZOOM DRAIN | — | +0.8 pts | -0.7 pts | -0.8 pts | -0.5 pts |
| #14 Workout Anytime | -0.8 pts | — | — | — | -1.0 pts |
Rank stability
Which positions depend most on individual assumptions?
The line shows the best and worst rank reached when one factor was removed from every concept. A narrow range indicates a more stable position.
Neutralizing a factor removes it from every concept. A concept can move down even when its own score improves because competitors may benefit more.
Worked score example
How we calculated City Wide
This example uses the same ledger shown for every concept and must reconcile exactly to the published score.
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.9 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not applicable to this operating model |
| Transportation, routing, and parking | -0.1 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.1 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.75 |
| Published local-market alignment | 70.7 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Interpretation
How to interpret the result
City Wide, Rainbow International Restoration, Jan-Pro International led because their operating requirements captured more of the local support from property replacement-cycle demand while remaining less exposed to territory quality. The same city condition can help one operating model and constrain another, so score differences should be read through each concept's factor pattern rather than as a universal franchise-quality verdict. The ordering is most assumption-sensitive for Rainbow International Restoration, Jan-Pro International, ActionCOACH; their ranks move more widely when individual factors are neutralized.
Factor impact
Which local conditions changed scores or rankings?
We neutralized one factor at a time, recalculated every score, and then measured both absolute score movement and changes in rank order.
Target-market demand
We tested how much of the city’s theoretical customer and business demand remained usable after operating friction.
We applied a measurable adjustment to 7 of 14 concepts. When we neutralized the factor and recalculated the table, 13 concepts changed position. Jan-Pro International moved from #3 to #8, the largest movement among concepts directly affected by this factor.
Concepts helped most
Concepts challenged most
Property replacement-cycle demand
We compared the age and condition of relevant property systems with the services each concept is actually equipped to provide.
We applied a measurable adjustment to 7 of 14 concepts. When we neutralized the factor and recalculated the table, 12 concepts changed position. Rainbow International Restoration moved from #2 to #8, the largest movement among concepts directly affected by this factor.
Concepts helped most
Labor and staffing friction
We compared each concept’s frontline and specialist staffing requirements with the local labor environment.
We applied a measurable adjustment to 10 of 14 concepts. When we neutralized the factor and recalculated the table, 10 concepts changed position. Aire Serv moved from #6 to #2, the largest movement among concepts directly affected by this factor.
Concepts challenged most
Transportation, routing, and parking
We recalculated route-dependent models after accounting for travel corridors, parking, and the number of productive stops they require.
We applied a measurable adjustment to 12 of 14 concepts. When we neutralized the factor and recalculated the table, 10 concepts changed position. FASTSIGNS moved from #8 to #12, the largest movement among concepts directly affected by this factor.
Concepts challenged most
Territory quality
We measured whether the territory structure could support the required customer density, service radius, and operating model.
We applied a measurable adjustment to 14 of 14 concepts. When we neutralized the factor and recalculated the table, 7 concepts changed position. ActionCOACH moved from #4 to #7, the largest movement among concepts directly affected by this factor.
Concepts challenged most
- Competitive environmentNo material score adjustment
- Real estate and site feasibilityNo material score adjustment
- Sales and customer acquisitionNo material score adjustment
- Referral ecosystemNo material score adjustment
- Regulatory and operating frictionNo material score adjustment
Category comparisons
Best franchise categories we assessed in Detroit, Michigan
Category summaries are shown only when at least two concepts qualified. Two-concept comparisons are explicitly labeled as limited.
Best Restoration franchise opportunities we assessed in Detroit, Michigan
2 Restoration concepts qualified for comparison, with scores ranging from 69.9 to 70.1. Rainbow International Restoration ranked highest at 70.1. Property replacement-cycle demand added 1.3 points on average among the affected concepts. Transportation, routing, and parking reduced the exposed concepts by 0.6 points on average.
Interpret cautiously: A 0.3-point spread is too small to support a strong brand-level conclusion from city alignment alone.
- Concepts compared
- 2
- Score range
- 69.9–70.1
- Category average
- 70.0
Compare all assessed concepts
Explore the complete score calculations
14 concepts shown. Expand a concept to see how each factor was treated and the single next check most capable of changing the result.
City Wide
Rank sensitivity: Moderately sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.9 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not applicable to this operating model |
| Transportation, routing, and parking | -0.1 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.1 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.75 |
| Published local-market alignment | 70.7 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Strong
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +0.9 pts
- Tested rank range
- #1–#4
Most important next check
What share of City Wide's local pipeline is expected from national accounts, property managers, and franchisee-generated B2B sales?
Rainbow International Restoration
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.1 |
| Property replacement-cycle demand | +1.3 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.3 |
| Transportation, routing, and parking | -0.5 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.5 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.14 |
| Published local-market alignment | 70.1 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Strong
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Property replacement-cycle demand +1.3 pts
- Tested rank range
- #1–#8
Most important next check
Which building conditions and loss events are expected to create the most restoration demand for Rainbow International Restoration?
Jan-Pro International
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.6 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not applicable to this operating model |
| Transportation, routing, and parking | -0.3 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.3 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.02 |
| Published local-market alignment | 70.0 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Strong
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +0.6 pts
- Tested rank range
- #2–#7
Most important next check
What share of Jan-Pro International's opening account base must come from local selling versus system or master-account channels?
ActionCOACH
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.1 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not applicable to this operating model |
| Transportation, routing, and parking | Not applicable to this operating model |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.1 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.96 |
| Published local-market alignment | 70.0 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Strong
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Territory quality -0.1 pts
- Tested rank range
- #3–#7
Most important next check
What mix of outbound prospecting, professional referrals, and system-generated leads is assumed for ActionCOACH's local client pipeline?
PuroClean
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | +1.3 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.3 |
| Transportation, routing, and parking | -0.6 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.5 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.88 |
| Published local-market alignment | 69.9 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Strong
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Property replacement-cycle demand +1.3 pts
- Tested rank range
- #2–#9
Most important next check
Which building conditions and loss events are expected to create the most restoration demand for PuroClean?
Aire Serv
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | +1.6 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.8 |
| Transportation, routing, and parking | -0.6 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.5 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.81 |
| Published local-market alignment | 69.8 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Strong
- Geographic applicability
- Strong
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Property replacement-cycle demand +1.6 pts
- Tested rank range
- #2–#11
Most important next check
Which equipment ages and replacement triggers are expected to generate the strongest service mix for Aire Serv?
Pillar To Post Home Inspectors
Rank sensitivity: Stable
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | +0.7 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.1 |
| Transportation, routing, and parking | -0.4 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.4 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.78 |
| Published local-market alignment | 69.8 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Strong
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Property replacement-cycle demand +0.7 pts
- Tested rank range
- #6–#7
Most important next check
What service radius and drive-time ceiling has Pillar To Post Home Inspectors validated for the proposed territory?
FASTSIGNS
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.3 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.2 |
| Transportation, routing, and parking | -0.1 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.5 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.45 |
| Published local-market alignment | 69.4 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Strong
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Territory quality -0.6 pts
- Tested rank range
- #4–#11
Most important next check
Which use, storage, ventilation, or permit requirements apply to FASTSIGNS's proposed production or service base?
Tiger Adjusters
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.1 |
| Transportation, routing, and parking | -0.2 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.3 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.38 |
| Published local-market alignment | 69.4 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Strong
- Geographic applicability
- Strong
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Territory quality -0.3 pts
- Tested rank range
- #5–#11
Most important next check
Which professional referral partners must Tiger Adjusters establish locally, and how many active relationships support the plan?
HomeSmiles
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.3 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.3 |
| Transportation, routing, and parking | -0.2 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.5 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.36 |
| Published local-market alignment | 69.4 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Strong
- Geographic applicability
- Strong
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Territory quality -0.5 pts
- Tested rank range
- #6–#10
Most important next check
Which ZIP codes and appointment density assumptions define HomeSmiles's practical service territory?
Mister Sparky Electric
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | +0.9 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.8 |
| Transportation, routing, and parking | -0.6 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.5 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.01 |
| Published local-market alignment | 69.0 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Strong
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Property replacement-cycle demand +0.9 pts
- Tested rank range
- #8–#12
Most important next check
Which licensed roles must Mister Sparky Electric hire or contract locally, and what recruiting timeline is built into the opening plan?
Mr. Rooter
Rank sensitivity: Stable
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | +0.8 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.7 |
| Transportation, routing, and parking | -0.7 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.5 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 68.76 |
| Published local-market alignment | 68.8 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Strong
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Property replacement-cycle demand +0.8 pts
- Tested rank range
- #12–#13
Most important next check
Which pipe, drain, and fixture conditions are expected to drive the most repeatable work for Mr. Rooter?
ZOOM DRAIN
Rank sensitivity: Moderately sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | +0.8 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.7 |
| Transportation, routing, and parking | -0.8 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.5 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 68.70 |
| Published local-market alignment | 68.7 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Strong
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Transportation, routing, and parking -0.8 pts
- Tested rank range
- #12–#14
Most important next check
Where must ZOOM DRAIN stage crews and vehicles to protect after-hours response times across the proposed territory?
Workout Anytime
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | -0.8 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not applicable to this operating model |
| Transportation, routing, and parking | Not applicable to this operating model |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not included in the score |
| Territory quality | -1.0 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 68.23 |
| Published local-market alignment | 68.2 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Strong
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Territory quality -1.0 pts
- Tested rank range
- #10–#14
Most important next check
Which zoning, occupancy, and permit requirements must be cleared before Workout Anytime approves a customer-facing site?
No franchise concepts match the selected filters.
Metric registry
The 35 local metrics behind this analysis
The registry exposes the raw value, period, geography, factor mapping, and source for every public metric used in the city research.
View all local metrics
| Metric | Raw value | Period | Geography | How used | Source |
|---|---|---|---|---|---|
| Resident population estimate on July 1, 2025 | 649,095people | July 1, 2025 population estimate; 2020-2024 demographic, housing, income, commute, and poverty characteristics; 2022 sector sales and receipts | Detroit, Michigan | Evidence for Target-market demand, Territory quality | [1] |
| Population change from the April 2020 estimate base to July 2025 | 1.5percent | July 1, 2025 population estimate; 2020-2024 demographic, housing, income, commute, and poverty characteristics; 2022 sector sales and receipts | Detroit, Michigan | Evidence for Target-market demand | [1] |
| Households in the 2020-2024 QuickFacts period | 257,998households | July 1, 2025 population estimate; 2020-2024 demographic, housing, income, commute, and poverty characteristics; 2022 sector sales and receipts | Detroit, Michigan | Evidence for Target-market demand, Territory quality | [1] |
| Population density in the 2020 Census | 4,606.8people per square mile | July 1, 2025 population estimate; 2020-2024 demographic, housing, income, commute, and poverty characteristics; 2022 sector sales and receipts | Detroit, Michigan | Evidence for Target-market demand, Territory quality | [1] |
| Median household income | 39,938USD 2024 dollars | July 1, 2025 population estimate; 2020-2024 demographic, housing, income, commute, and poverty characteristics; 2022 sector sales and receipts | Detroit, Michigan | Evidence for Target-market demand | [1] |
| Persons in poverty | 32.7percent of people | July 1, 2025 population estimate; 2020-2024 demographic, housing, income, commute, and poverty characteristics; 2022 sector sales and receipts | Detroit, Michigan | Evidence for Target-market demand, Labor and staffing friction | [1] |
| Median gross rent | 1,074USD per month | July 1, 2025 population estimate; 2020-2024 demographic, housing, income, commute, and poverty characteristics; 2022 sector sales and receipts | Detroit, Michigan | Evidence for Target-market demand, Labor and staffing friction | [1] |
| Owner-occupied housing unit rate | 50.3percent | July 1, 2025 population estimate; 2020-2024 demographic, housing, income, commute, and poverty characteristics; 2022 sector sales and receipts | Detroit, Michigan | Evidence for Target-market demand, Property replacement-cycle demand | [1] |
| Mean travel time to work for workers age 16 years and over | 24.8minutes | July 1, 2025 population estimate; 2020-2024 demographic, housing, income, commute, and poverty characteristics; 2022 sector sales and receipts | Detroit, Michigan | Evidence for Transportation, routing, and parking, Territory quality | [1] |
| Health care and social assistance receipts or revenue in 2022 | 8,275,507,000USD | July 1, 2025 population estimate; 2020-2024 demographic, housing, income, commute, and poverty characteristics; 2022 sector sales and receipts | Detroit, Michigan | Evidence for Target-market demand, Referral ecosystem | [1] |
| Accommodation and food services sales in 2022 | 2,651,860,000USD | July 1, 2025 population estimate; 2020-2024 demographic, housing, income, commute, and poverty characteristics; 2022 sector sales and receipts | Detroit, Michigan | Evidence for Target-market demand, Competitive environment | [1] |
| Retail sales in 2022 | 5,452,505,000USD | July 1, 2025 population estimate; 2020-2024 demographic, housing, income, commute, and poverty characteristics; 2022 sector sales and receipts | Detroit, Michigan | Evidence for Target-market demand, Competitive environment | [1] |
| Total housing units | 343,649housing units | 2024 American Community Survey 1-year estimates | Detroit, Michigan | Evidence for Property replacement-cycle demand, Target-market demand, Territory quality | [2] |
| Vacant housing units | count: 75,601; share: 22housing units and percent | 2024 American Community Survey 1-year estimates | Detroit, Michigan | Evidence for Target-market demand, Property replacement-cycle demand, Territory quality | [2] |
| Housing units constructed before 1960 | count: 269,143; share: 78.32housing units and percent | 2024 American Community Survey 1-year estimates | Detroit, Michigan | Evidence for Property replacement-cycle demand, Labor and staffing friction | [2] |
| Housing units in one-unit detached structures | count: 219,621; share: 63.9housing units and percent | 2024 American Community Survey 1-year estimates | Detroit, Michigan | Evidence for Property replacement-cycle demand, Territory quality | [2] |
| Estimated lead service lines in Detroit | minimum estimate: 80,000; most likely property cohort: single-family homes built before 1945service lines and property cohort | Current program description displayed July 2026 | Detroit, Michigan | Evidence for Property replacement-cycle demand, Labor and staffing friction, Regulatory and operating friction | [3] |
| Annual energy and water reporting requirement for covered buildings | minimum building size sqft: 25,000; covered uses: commercial, industrial, multifamily; reporting frequency: annual; reporting platform: ENERGY STAR Portfolio Manager; data due: 2026-06-01; data year due: 2,025regulatory threshold and schedule | Ordinance passed November 2023; 2025 utility data due June 1, 2026 | Buildings in the City of Detroit that meet the ordinance threshold | Evidence for Regulatory and operating friction, Property replacement-cycle demand | [4] [5] |
| Historic District Commission review for exterior changes in designated local historic districts | review required: yes; covered work examples: exterior changes, sign installation or replacement, awnings, demolition, new construction, additions; sequence: confirm local historic district, request project review, obtain building permit if approvedregulatory process | Current commission authority and review scope displayed July 2026 | Local historic districts in Detroit | Evidence for Regulatory and operating friction, Real estate and site feasibility | [6] [7] |
| City of Detroit supplier, bidding, contract, purchase-order, and invoicing workflow | bidding system: Bonfire / EUNA Procurement; contract invoice system: Oracle Supplier Portal; city council approval threshold usd: 50,000; signed contract or purchase order required before work: yesprocurement process and threshold | Current bidding, contract, purchase-order, invoicing, and supplier-support workflow displayed July 2026 | City of Detroit government procurement | Evidence for Sales and customer acquisition, Referral ecosystem, Regulatory and operating friction | [8] [9] |
| Future of Health institutional expansion in New Center | reported total investment usd up to: 3,000,000,000; hospital patient tower sqft minimum: 1,000,000; research center sqft: 335,000; housing units minimum: 600; retail and community space sqft: 33,000; parking spaces approximate: 2,000; named partners: Henry Ford Health, Michigan State University, Detroit Pistonsproject scope | Developer scope and 2025 annual-meeting information current on access date | New Center and Henry Ford Health campus area | Evidence for Target-market demand, Referral ecosystem, Transportation, routing, and parking, Territory quality | [10] [11] |
| Mean hourly wages for selected major occupational groups | all occupations detroit msa: 33.27; all occupations us: 33.54; food preparation and serving: 18.06; building and grounds cleaning maintenance: 19.17; office administrative support: 24.48; construction and extraction: 33.06; installation maintenance repair: 30.32; production: 26.53; additional values omittedUSD per hour | May 2025 Occupational Employment and Wage Statistics | Detroit-Warren-Dearborn, Michigan metropolitan statistical area | Evidence for Labor and staffing friction | [13] |
| Detroit metropolitan labor-force and payroll conditions in June 2026 | labor force thousands: 2,205.6; employment thousands: 2,085.7; unemployment thousands: 119.9; unemployment rate percent: 5.4; total nonfarm jobs thousands: 2,063.9; total nonfarm 12 month change percent: -0.2mixed labor market metrics | June 2026 preliminary labor-force and payroll employment data | Detroit-Warren-Dearborn, Michigan metropolitan statistical area | Evidence for Labor and staffing friction, Target-market demand | [15] |
| Michigan minimum hourly wage effective January 1, 2026 | standard hourly rate: 13.73; tipped hourly rate: 5.49; scheduled standard rate 2027: 15USD per hour | Minimum-wage schedule effective January 1, 2026 and January 1, 2027 | Michigan, including covered employment in Detroit | Evidence for Labor and staffing friction, Regulatory and operating friction | [14] |
| Annual normal snowfall | 45inches per year | 1991-2020 climate normals for Detroit | Detroit 1991-2020 climate normals | Evidence for Property replacement-cycle demand, Transportation, routing, and parking | [16] |
| Normal monthly minimum temperatures in core winter months | january f: 19.2; february f: 20.8; december f: 25.3degrees Fahrenheit | 1991-2020 climate normals for Detroit | Detroit 1991-2020 climate normals | Evidence for Property replacement-cycle demand, Transportation, routing, and parking | [16] |
| Detroit snow-removal levels, road responsibilities, parking restrictions, and sidewalk duties | city maintained major road miles: 673; residential street miles: 1,884; snow event levels: 3; level 3 threshold inches: 6; snow emergency parking restrictions possible: yes; business sidewalk clearing required: yesoperational policy | Current three-level snow-removal policy and parking guidance displayed July 2026 | Detroit streets and posted snow-emergency routes | Evidence for Transportation, routing, and parking, Regulatory and operating friction | [17] |
| Detroit metropolitan industrial market conditions in Q2 2026 | vacancy rate percent: 3.6; average asking rent usd per sqft: 7.94; net absorption sqft: -674,544; under construction sqft: 2,800,000; leasing activity sqft: 1,300,000mixed industrial market metrics | Second quarter 2026 | Detroit metropolitan industrial market | Evidence for Real estate and site feasibility, Territory quality | [18] |
| Detroit metropolitan office market conditions in Q2 2026 | vacancy rate percent: 19.4; average asking rent usd per sqft: 20.68; quarterly net absorption sqft: 93,000; downtown class a absorption sqft: 109,000; under construction sqft: 437,000mixed office market metrics | Second quarter 2026 | Detroit metropolitan office market | Evidence for Real estate and site feasibility, Territory quality, Target-market demand | [19] |
| Downtown Detroit visits and unique visitors in 2025 | visits approximate: 31,000,000; unique visitors: 8,700,000; year over year visit change percent: 3.5visits and people | Calendar year 2025 | Downtown Detroit Business Improvement Zone and related downtown footprint | Evidence for Target-market demand, Territory quality, Sales and customer acquisition | [20] |
| Downtown weekday daytime population and worker activity in 2025 | weekday daytime population average: 86,300; weekday daily workers average: 32,000; workers relative to 2019 percent: 60; saturday external visits average: 143,000people and percent | Calendar year 2025 | Downtown Detroit Business Improvement Zone and related downtown footprint | Evidence for Target-market demand, Territory quality | [20] |
| Downtown restaurants, retail, and personal-service businesses in mid-December 2025 | businesses: 301; new businesses opened in 2025: 26businesses | Calendar year 2025 | Downtown Detroit Business Improvement Zone and related downtown footprint | Evidence for Target-market demand, Competitive environment, Sales and customer acquisition, Territory quality | [20] |
| Downtown visitation during Detroit Tigers Opening Day on April 3, 2026 | visitors 10am to 6pm minimum: 200,000; year over year change percent: 24; comerica park attendance: 45,008; michigan origin share percent: 94people and percent | Detroit Tigers Opening Day on April 3, 2026 | Downtown Detroit during Opening Day 2026 | Evidence for Target-market demand, Territory quality | [21] |
| Gordie Howe International Bridge opened to traffic | opening date: 2026-07-27; status: open to trafficproject status | Bridge opening on July 27, 2026 | Detroit, Michigan to Windsor, Ontario | Evidence for Transportation, routing, and parking, Territory quality, Target-market demand | [22] |
| Windsor-Detroit truck-trade scale and alternative-route function | share of canada us truck trade percent approximate: 30; trade value per day usd minimum: 274,000,000; bridge operation: 24 7; alternative route added: yestrade and operating metrics | Port-of-entry facts published immediately before the July 2026 opening | Windsor-Detroit corridor | Evidence for Target-market demand, Transportation, routing, and parking, Territory quality | [23] |
How to use the ranking
What the model can and cannot establish
- Scores measure local operating alignment, not expected financial performance or franchise-system quality.
- Citywide evidence may not describe the exact site or territory ultimately offered.
- Conditional effects are shown for diligence but do not change the published score until their applicability is established.
Methodology
How the local-alignment ranking is calculated
Measure the city
Collect reusable local metrics with source, period, geography, and confidence fields.
Profile each operating model
Map each franchise to controlled operating attributes and local sensitivities.
Apply scoreable effects
Score only effects that apply without an unresolved site, territory, customer, or project gate.
Preserve conditional effects
Keep location- or territory-dependent issues visible for diligence without automatically changing the score.
Test rank sensitivity
Remove one factor at a time from every concept and rerank using full-precision scores.
Generate public output
Create the ranking, factor-status ledger, visuals, metric registry, and automated quality report from the same data.
Why every concept begins at 70.0
70.0 is a neutral display baseline shared by every concept. Local conditions can move a score by no more than 18.0 points in either direction under the current model. It is not a percentage, probability, or estimate of investment quality.
Precision and materiality
Calculations use full-precision values. Published scores and factor contributions display one decimal place, while ranks use full precision. Effects smaller than 0.1 points are identified as below the publication threshold rather than presented as a meaningful zero.
Score tiers
How factor rows are classified
“Best” means the strongest modeled local operating alignment among the franchise concepts assessed on this page.
Model governance
How this report is calculated and corrected
Calculation controls
- Model designer
- Thomas Jepsen
No concept’s final score is manually raised or lowered after calculation. Before this template is activated, the report is reviewed for source scope, classification, arithmetic, unsupported claims, duplication, and readability.
Model history
- Model 0.9.0-calibration · August 4, 2026Added conditional scoring gates, factor-status transparency, rank-sensitivity testing, metric registry output, and factor-impact visualization data.
Corrections policy
Corrected source, geography, or operating-profile evidence triggers a full compiler rerun so every dependent score and visual is recalculated.
Source registry
Evidence represented in this report
Each source identifies its period, scope, and the local metrics it supports. Internal or supplied research is not presented as independently accessible evidence.
- 1U.S. Census Bureau QuickFacts: Detroit city, Michigan
Used for: Resident population estimate on July 1, 2025, Population change from the April 2020 estimate base to July 2025, Households in the 2020-2024 QuickFacts period, Population density in the 2020 Census, and Median household income
- 22024 ACS Data Profile DP04: Selected Housing Characteristics — Detroit city, Michigan
Used for: Total housing units, Vacant housing units, Housing units constructed before 1960, and Housing units in one-unit detached structures
- 3Making Detroit Lead Safe
Used for: Estimated lead service lines in Detroit
- 4Energy and Water Benchmarking Ordinance
Used for: Annual energy and water reporting requirement for covered buildings
- 5Energy and Water Benchmarking Ordinance: Frequently Asked Questions
Used for: Annual energy and water reporting requirement for covered buildings
- 6Historic District Commission
Used for: Historic District Commission review for exterior changes in designated local historic districts
- 7Making Exterior Changes within Local Historic Districts
Used for: Historic District Commission review for exterior changes in designated local historic districts
- 8Supplier Support
Used for: City of Detroit supplier, bidding, contract, purchase-order, and invoicing workflow
- 9Contracting with the City of Detroit, Step by Step
Used for: City of Detroit supplier, bidding, contract, purchase-order, and invoicing workflow
- 10Future of Health — Detroit
Used for: Future of Health institutional expansion in New Center
- 11City receives $8.1M from MDOT for road and bridge upgrades near new Henry Ford Hospital
Used for: Future of Health institutional expansion in New Center
- 12
- 13Occupational Employment and Wages in Detroit-Warren-Dearborn — May 2025
Used for: Mean hourly wages for selected major occupational groups
- 14Minimum Wage and Overtime FAQ
Used for: Michigan minimum hourly wage effective January 1, 2026
- 15Detroit-Warren-Dearborn, MI Economy at a Glance
Used for: Detroit metropolitan labor-force and payroll conditions in June 2026
- 16U.S. Climate Normals Updated for the 1991-2020 Period
Used for: Annual normal snowfall and Normal monthly minimum temperatures in core winter months
- 17Snow / Ice Management
Used for: Detroit snow-removal levels, road responsibilities, parking restrictions, and sidewalk duties
- 18Detroit Industrial Figures Q2 2026
Used for: Detroit metropolitan industrial market conditions in Q2 2026
- 19Detroit Office Figures Q2 2026
Used for: Detroit metropolitan office market conditions in Q2 2026
- 20Downtown Detroit, 2025 by The Numbers
Used for: Downtown Detroit visits and unique visitors in 2025, Downtown weekday daytime population and worker activity in 2025, and Downtown restaurants, retail, and personal-service businesses in mid-December 2025
- 21Everyone Wins on Opening Day
Used for: Downtown visitation during Detroit Tigers Opening Day on April 3, 2026
- 22Gov. Whitmer Marks Official Opening of the Gordie Howe International Bridge to Traffic
Used for: Gordie Howe International Bridge opened to traffic
- 23Canada Border Services Agency: Gordie Howe International Bridge Port of Entry
Used for: Windsor-Detroit truck-trade scale and alternative-route function
Before contacting a franchisor
Complete the next layer of due diligence
- Confirm the exact protected territory and neighboring units.
- Review the current Franchise Disclosure Document.
- Validate local staffing, licensing, insurance, and service-base assumptions.
- Obtain location, vehicle, buildout, or working-capital estimates.
- Speak with current and former franchisees.
- Build a candidate-specific financial scenario.
Apply the analysis to your situation
Review how these market findings apply to your budget, role, and proposed territory.
The city score does not include your experience, capital structure, time commitment, financing, or exact territory.
