69.3 average across 2 concepts
Local operating-model alignment analysis
Best Franchise Opportunities We Assessed in Houston, Texas
We compared 14 franchise concepts for Houston, Texas. Household service demand was a leading positive mechanism. Territory and submarket uncertainty was a leading operating constraint.
Evaluation set
Why these concepts were evaluated
This is not a ranking of every franchise that may be offered in the city.
Concepts were included when enough operating-model information existed to assign a provisional local-sensitivity profile. Unresolved inputs reduce confidence or remain conditional rather than automatically excluding a concept.
A brand’s participation in our referral network does not add points or change its position.
City-level conclusions
What stood out in our assessment
0.8 points average among 13 affected concepts
0.6 points average reduction among 14 affected concepts
Tested rank range spans 7 positions
Executive conclusion
What the ranking means for Houston, Texas
City Wide, HomeSmiles, and Pillar To Post Home Inspectors produced the highest modeled local-alignment scores in the evaluated set. Household service demand was the strongest positive scored mechanism among 8 exposed concepts, adding 0.9 points on average. Territory and submarket uncertainty was the broadest operating constraint, reducing exposed concepts by 0.6 points on average. Workout Anytime was especially relationship-sensitive: removing territory and submarket uncertainty moved it from #13 to #9 in the full model rerun. These scores describe local operating alignment, not expected returns or overall franchise quality; the offered territory and franchise economics still require separate diligence.
How this differs from a directory: the model does not award points for brand popularity, advertising placement, or referral compensation. It tests how documented local conditions interact with each concept’s operating requirements.
Best franchise opportunities assessed
Top 10 local-alignment scores from 14 concepts assessed
“Best” refers to modeled local operating alignment among the concepts assessed—not expected earnings, franchise-system quality, or candidate fit.
| Rank | Franchise | Alignment and tier | Largest advantage | Largest constraint | Evidence confidence |
|---|---|---|---|---|---|
| 1 | City WideFacility managementInvestment: $229,729–$410,730 | 71.6Tier 3 · Mixed modeled alignment | +1.0 ptsTarget-market demand | -0.1 ptsTerritory quality | Moderate evidence confidence |
| 2 | HomeSmilesProperty maintenance servicesInvestment: $148,110–$201,800 | 71.1Tier 3 · Mixed modeled alignment | +1.5 ptsTarget-market demand | -0.6 ptsTerritory quality | Moderate evidence confidence |
| 3 | Pillar To Post Home InspectorsHome inspectionInvestment: $102,690–$134,290 | 70.6Tier 3 · Mixed modeled alignment | +1.3 ptsTarget-market demand | -0.6 ptsTerritory quality | Moderate evidence confidence |
| 4 | ActionCOACHBusiness coachingInvestment: $71,668–$303,513 | 70.5Tier 3 · Mixed modeled alignment | +0.6 ptsReferral ecosystem | -0.2 ptsTerritory quality | Moderate evidence confidence |
| 5 | Aire ServHVAC installation, repair, and maintenanceInvestment: $113,308–$271,708 | 70.5Tier 3 · Mixed modeled alignment | +1.0 ptsTarget-market demand | -0.9 ptsTransportation, routing, and parking | Moderate evidence confidence |
| 6 | Jan-Pro InternationalCommercial cleaningInvestment: $130,000–$421,500 | 70.1Tier 3 · Mixed modeled alignment | +0.7 ptsTarget-market demand | -0.5 ptsTerritory quality | Moderate evidence confidence |
| 7 | Mister Sparky ElectricElectrical | 70.1Tier 3 · Mixed modeled alignment | +0.9 ptsTarget-market demand | -0.7 ptsTransportation, routing, and parking | Moderate evidence confidence |
| 8 | ZOOM DRAINDrain and sewer serviceInvestment: $266,250–$570,500 | 70.0Tier 3 · Mixed modeled alignment | +0.8 ptsTarget-market demand | -1.1 ptsTransportation, routing, and parking | Moderate evidence confidence |
| 9 | Mr. RooterPlumbingInvestment: $152,900–$298,675 | 69.9Tier 3 · Mixed modeled alignment | +1.0 ptsTarget-market demand | -1.0 ptsTransportation, routing, and parking | Moderate evidence confidence |
| 10 | Tiger AdjustersPublic insurance adjustingInvestment: $43,050–$159,500 | 69.7Tier 3 · Mixed modeled alignment | +0.3 ptsTarget-market demand | -0.4 ptsTerritory quality | Moderate evidence confidence |
Conditions that changed the analysis
What mattered most in Houston, Texas
Ongoing household and housing-unit expansion
This relationship affected 8 concepts and added 0.9 points on average among those exposed. Local evidence: Apartment dwellings in the 2024 municipal multi-family permit workbook: 3,563 dwelling units. [6]
Large and operationally differentiated submarkets
This relationship affected 14 concepts and reduced 0.6 points on average among those exposed. Local evidence: NHHIP Segment 3B-2 construction window and scope: construction start: 2025-01; anticipated completion year: 2,030; scope: I-69 mainlane and I-69/SH 288 interchange reconstruction, direct connectors, and cross-street bridges project schedule. [14] [15] [3]
recurring-commercial-service
This operating-model cluster separated from the broader set because its exposure to local support and constraints differed. The strongest positive factor was target-market demand, while the main constraint was territory quality. [16] [3] [17] [1] [18] [11] [14] [9]
Evidence behind the city mechanisms
Ongoing household and housing-unit expansion1 modeled effect
Texas Medical Center institutional service base1 local fact · 2 modeled effects · 1 source
- Texas Medical Center institutional concentration: medicine related institutions: 50; hospitals: 21; campus area square miles: 2.1; employer description: collectively described as the largest employer in Houston mixed [18]
Concentrated medical-professional institutional network1 local fact · 2 modeled effects · 1 source
- Texas Medical Center institutional concentration: medicine related institutions: 50; hospitals: 21; campus area square miles: 2.1; employer description: collectively described as the largest employer in Houston mixed [18]
Recurring metropolitan road-network delay and dispersed operating geography1 modeled effect
Active multi-year NHHIP Segment 3B corridor construction1 modeled effect
Large and operationally differentiated submarkets1 modeled effect
Compare all assessed concepts
Local impact by franchise concept
14 concepts shown. Expand a concept to see the score-changing factors and their modeled drivers; the full audit ledger stays collapsed.
City Wide
Initial investment: $229,729–$410,730
Rank sensitivity: Stable
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand |
| +1.0 pts |
| Referral ecosystem |
| +0.7 pts |
| Territory quality |
| -0.1 pts |
| Net local movement | +1.59 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not mistaken for a score-changing effect.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.0 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not included in the score |
| Transportation, routing, and parking | Effect below the publication threshold |
| Real estate and site feasibility | Depends on the specific site, territory, or operating condition |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.7 |
| Territory quality | -0.1 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 71.59 |
| Published local-market alignment | 71.6 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.0 pts
- Tested rank range
- #1–#2
HomeSmiles
Initial investment: $148,110–$201,800
Rank sensitivity: Moderately sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand | +1.5 pts | |
| Territory quality |
| -0.6 pts |
| Referral ecosystem |
| +0.5 pts |
| Transportation, routing, and parking |
| -0.3 pts |
| Net local movement | +1.08 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not mistaken for a score-changing effect.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.5 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not included in the score |
| Transportation, routing, and parking | -0.3 |
| Real estate and site feasibility | Depends on the specific site, territory, or operating condition |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | +0.5 |
| Territory quality | -0.6 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 71.08 |
| Published local-market alignment | 71.1 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.5 pts
- Tested rank range
- #1–#3
Pillar To Post Home Inspectors
Initial investment: $102,690–$134,290
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand |
| +1.3 pts |
| Territory quality |
| -0.5 pts |
| Transportation, routing, and parking |
| -0.5 pts |
| Property replacement-cycle demand |
| +0.3 pts |
| Transportation, routing, and parking | Temporary route disruption EvidenceConditional — applicability must be confirmed | Not scored |
| Net local movement | +0.60 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not mistaken for a score-changing effect.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.3 |
| Property replacement-cycle demand | +0.3 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not included in the score |
| Transportation, routing, and parking | -0.5 |
| Real estate and site feasibility | Depends on the specific site, territory, or operating condition |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.5 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.60 |
| Published local-market alignment | 70.6 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.3 pts
- Tested rank range
- #2–#8
ActionCOACH
Initial investment: $71,668–$303,513
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Referral ecosystem |
| +0.6 pts |
| Territory quality |
| -0.2 pts |
| Target-market demand |
| +0.1 pts |
| Net local movement | +0.50 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not mistaken for a score-changing effect.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.1 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not included in the score |
| Transportation, routing, and parking | Effect below the publication threshold |
| Real estate and site feasibility | Depends on the specific site, territory, or operating condition |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.6 |
| Territory quality | -0.2 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.50 |
| Published local-market alignment | 70.5 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Referral ecosystem +0.6 pts
- Tested rank range
- #2–#8
Aire Serv
Initial investment: $113,308–$271,708
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand |
| +1.0 pts |
| Property replacement-cycle demand |
| +0.9 pts |
| Transportation, routing, and parking |
| -0.9 pts |
| Territory quality |
| -0.6 pts |
| Transportation, routing, and parking | Temporary route disruption EvidenceConditional — applicability must be confirmed | Not scored |
| Net local movement | +0.47 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not mistaken for a score-changing effect.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.0 |
| Property replacement-cycle demand | +0.9 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not included in the score |
| Transportation, routing, and parking | -0.9 |
| Real estate and site feasibility | Depends on the specific site, territory, or operating condition |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.6 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.47 |
| Published local-market alignment | 70.5 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.0 pts
- Tested rank range
- #3–#8
Jan-Pro International
Initial investment: $130,000–$421,500
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand |
| +0.7 pts |
| Territory quality |
| -0.5 pts |
| Transportation, routing, and parking |
| -0.4 pts |
| Referral ecosystem |
| +0.2 pts |
| Net local movement | +0.10 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not mistaken for a score-changing effect.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.7 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not included in the score |
| Transportation, routing, and parking | -0.4 |
| Real estate and site feasibility | Depends on the specific site, territory, or operating condition |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.2 |
| Territory quality | -0.5 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.10 |
| Published local-market alignment | 70.1 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +0.7 pts
- Tested rank range
- #5–#10
Mister Sparky Electric
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand |
| +0.9 pts |
| Transportation, routing, and parking |
| -0.7 pts |
| Territory quality |
| -0.6 pts |
| Property replacement-cycle demand |
| +0.6 pts |
| Transportation, routing, and parking | Temporary route disruption EvidenceConditional — applicability must be confirmed | Not scored |
| Net local movement | +0.09 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not mistaken for a score-changing effect.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.9 |
| Property replacement-cycle demand | +0.6 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not included in the score |
| Transportation, routing, and parking | -0.7 |
| Real estate and site feasibility | Depends on the specific site, territory, or operating condition |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.6 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.09 |
| Published local-market alignment | 70.1 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +0.9 pts
- Tested rank range
- #5–#10
ZOOM DRAIN
Initial investment: $266,250–$570,500
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Transportation, routing, and parking |
| -1.1 pts |
| Target-market demand |
| +0.8 pts |
| Territory quality |
| -0.7 pts |
| Property replacement-cycle demand |
| +0.7 pts |
| Referral ecosystem |
| +0.4 pts |
| Net local movement | +0.04 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not mistaken for a score-changing effect.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.8 |
| Property replacement-cycle demand | +0.7 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not included in the score |
| Transportation, routing, and parking | -1.1 |
| Real estate and site feasibility | Depends on the specific site, territory, or operating condition |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | +0.4 |
| Territory quality | -0.7 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.04 |
| Published local-market alignment | 70.0 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Transportation, routing, and parking -1.1 pts
- Tested rank range
- #4–#10
Mr. Rooter
Initial investment: $152,900–$298,675
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Transportation, routing, and parking |
| -1.0 pts |
| Target-market demand |
| +1.0 pts |
| Territory quality |
| -0.7 pts |
| Property replacement-cycle demand |
| +0.7 pts |
| Net local movement | -0.09 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not mistaken for a score-changing effect.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.0 |
| Property replacement-cycle demand | +0.7 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not included in the score |
| Transportation, routing, and parking | -1.0 |
| Real estate and site feasibility | Depends on the specific site, territory, or operating condition |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.7 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.91 |
| Published local-market alignment | 69.9 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Transportation, routing, and parking -1.0 pts
- Tested rank range
- #6–#13
Tiger Adjusters
Initial investment: $43,050–$159,500
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Territory quality |
| -0.4 pts |
| Target-market demand |
| +0.3 pts |
| Transportation, routing, and parking |
| -0.3 pts |
| Net local movement | -0.31 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not mistaken for a score-changing effect.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.3 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not included in the score |
| Transportation, routing, and parking | -0.3 |
| Real estate and site feasibility | Depends on the specific site, territory, or operating condition |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | -0.4 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.69 |
| Published local-market alignment | 69.7 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Territory quality -0.4 pts
- Tested rank range
- #6–#12
FASTSIGNS
Initial investment: $231,226–$386,285
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Territory quality |
| -0.8 pts |
| Target-market demand |
| +0.4 pts |
| Transportation, routing, and parking |
| -0.4 pts |
| Referral ecosystem |
| +0.3 pts |
| Net local movement | -0.42 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not mistaken for a score-changing effect.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.4 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not included in the score |
| Transportation, routing, and parking | -0.4 |
| Real estate and site feasibility | Depends on the specific site, territory, or operating condition |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.3 |
| Territory quality | -0.8 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.58 |
| Published local-market alignment | 69.6 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Territory quality -0.8 pts
- Tested rank range
- #7–#13
Rainbow International Restoration
Initial investment: $185,336–$351,900
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Transportation, routing, and parking |
| -0.8 pts |
| Territory quality |
| -0.7 pts |
| Referral ecosystem |
| +0.5 pts |
| Property replacement-cycle demand |
| +0.2 pts |
| Target-market demand |
| +0.1 pts |
| Net local movement | -0.60 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not mistaken for a score-changing effect.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.1 |
| Property replacement-cycle demand | +0.2 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not included in the score |
| Transportation, routing, and parking | -0.8 |
| Real estate and site feasibility | Depends on the specific site, territory, or operating condition |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | +0.5 |
| Territory quality | -0.7 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.40 |
| Published local-market alignment | 69.4 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Transportation, routing, and parking -0.8 pts
- Tested rank range
- #7–#13
Workout Anytime
Initial investment: $1,060,850–$1,840,550
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Territory quality |
| -1.3 pts |
| Target-market demand |
| +0.7 pts |
| Transportation, routing, and parking |
| -0.1 pts |
| Net local movement | -0.74 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not mistaken for a score-changing effect.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.7 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not included in the score |
| Transportation, routing, and parking | -0.1 |
| Real estate and site feasibility | Depends on the specific site, territory, or operating condition |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | -1.3 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.26 |
| Published local-market alignment | 69.3 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Territory quality -1.3 pts
- Tested rank range
- #9–#14
PuroClean
Initial investment: $54,575–$262,145
Rank sensitivity: Moderately sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Transportation, routing, and parking |
| -0.9 pts |
| Territory quality |
| -0.7 pts |
| Referral ecosystem |
| +0.5 pts |
| Property replacement-cycle demand |
| +0.2 pts |
| Net local movement | -0.86 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not mistaken for a score-changing effect.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | +0.2 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not included in the score |
| Transportation, routing, and parking | -0.9 |
| Real estate and site feasibility | Depends on the specific site, territory, or operating condition |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | +0.5 |
| Territory quality | -0.7 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.14 |
| Published local-market alignment | 69.1 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Strong
- Factor Research Coverage
- Adequate
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Transportation, routing, and parking -0.9 pts
- Tested rank range
- #11–#14
No franchise concepts match the selected filters.
Worked score example
How we calculated City Wide
This example uses the same ledger shown for every concept and must reconcile exactly to the published score.
Full score ledger
Every factor is classified so a displayed zero is not mistaken for a score-changing effect.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.0 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | Not included in the score |
| Transportation, routing, and parking | Effect below the publication threshold |
| Real estate and site feasibility | Depends on the specific site, territory, or operating condition |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.7 |
| Territory quality | -0.1 |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 71.59 |
| Published local-market alignment | 71.6 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Factor impact
Which local conditions changed scores or rankings?
We neutralized one factor at a time, recalculated every score, and then measured both absolute score movement and changes in rank order.
Target-market demand
We tested how much of the city’s theoretical customer and business demand remained usable after operating friction.
Why concepts react differently
We applied a measurable adjustment to 13 of 14 concepts. When we neutralized the factor and recalculated the table, 12 concepts changed position. Tiger Adjusters moved from #10 to #5, the largest movement among concepts directly affected by this factor.
What we observed
- Population Change From The April 2020 Estimate Base To July 20254.2 percent
- Households In The 2020 2024 Estimate Period930,404 households
- New Single Family Dwellings In The 2024 Municipal Permit Workbook6,128 dwelling units
Concepts helped most
Property replacement-cycle demand
We compared the age and condition of relevant property systems with the services each concept is actually equipped to provide.
Why concepts react differently
We applied a measurable adjustment to 7 of 14 concepts. When we neutralized the factor and recalculated the table, 11 concepts changed position. Aire Serv moved from #5 to #8, the largest movement among concepts directly affected by this factor.
What we observed
- Housing Units Built From 1980 Through 2009376,667 housing units
- Share Of Housing Units Built From 1980 Through 200936.2 percent of housing units
- Share Of Housing Units Built Before 198046.96 percent of housing units
Concepts helped most
Transportation, routing, and parking
We recalculated route-dependent models after accounting for travel corridors, parking, and the number of productive stops they require.
Why concepts react differently
We applied a measurable adjustment to 13 of 14 concepts. When we neutralized the factor and recalculated the table, 11 concepts changed position. ZOOM DRAIN moved from #8 to #4, the largest movement among concepts directly affected by this factor.
What we observed
- Nhhip Segment 3b 2 Construction Window And Scopeconstruction start: 2025-01; anticipated completion year: 2,030; scope: I-69 mainlane and I-69/SH 288 interchange reconstruction, direct connectors, and cross-street bridges project schedule
- Land Area In 2020640.44 square miles
- Annual Delay Per Auto Commuter And Travel Time Indexannual person hours of delay per auto commuter: 77; travel time index: 1.36; reference year: 2,024 mixed
Concepts challenged most
Referral ecosystem
We tested whether the local professional and institutional referral ecosystem materially separated the assessed concepts.
Why concepts react differently
We applied a measurable adjustment to 8 of 14 concepts. When we neutralized the factor and recalculated the table, 11 concepts changed position. ActionCOACH moved from #4 to #7, the largest movement among concepts directly affected by this factor.
Concepts helped most
Territory quality
We measured whether the territory structure could support the required customer density, service radius, and operating model.
Why concepts react differently
We applied a measurable adjustment to 14 of 14 concepts. When we neutralized the factor and recalculated the table, 10 concepts changed position. Workout Anytime moved from #13 to #8, the largest movement among concepts directly affected by this factor.
What we observed
- Nhhip Segment 3b 2 Construction Window And Scopeconstruction start: 2025-01; anticipated completion year: 2,030; scope: I-69 mainlane and I-69/SH 288 interchange reconstruction, direct connectors, and cross-street bridges project schedule
- Land Area In 2020640.44 square miles
- Texas Medical Center Institutional Concentrationmedicine related institutions: 50; hospitals: 21; campus area square miles: 2.1; employer description: collectively described as the largest employer in Houston mixed
Concepts challenged most
- Competitive environmentNo material score adjustment
- Labor and staffing frictionNo material score adjustment
- Real estate and site feasibilityNo material score adjustment
- Sales and customer acquisitionNo material score adjustment
- Regulatory and operating frictionNo material score adjustment
Rank stability
Which positions depend most on individual assumptions?
The line shows the best and worst rank reached when one factor was removed from every concept. A narrow range indicates a more stable position.
Neutralizing a factor removes it from every concept. A concept can move down even when its own score improves because competitors may benefit more.
Original factor comparison
How each factor affected the highest-rated franchise concepts
The graph includes the top 14 concepts by local-alignment score. Only nonzero score contributions are plotted. A factor is removed when every displayed concept received 0.0 points from it. Hover or focus a concept name to highlight all of its remaining data points.
View the chart data as a table
| Concept | Target-market demand | Property replacement-cycle demand | Transportation, routing, and parking | Referral ecosystem | Territory quality |
|---|---|---|---|---|---|
| #1 City Wide | +1.0 pts | — | -0.1 pts | +0.7 pts | -0.1 pts |
| #2 HomeSmiles | +1.5 pts | — | -0.3 pts | +0.5 pts | -0.6 pts |
| #3 Pillar To Post Home Inspectors | +1.3 pts | +0.3 pts | -0.5 pts | — | -0.6 pts |
| #4 ActionCOACH | +0.1 pts | — | — | +0.6 pts | -0.2 pts |
| #5 Aire Serv | +1.0 pts | +0.9 pts | -0.9 pts | — | -0.6 pts |
| #6 Jan-Pro International | +0.7 pts | — | -0.4 pts | +0.2 pts | -0.5 pts |
| #7 Mister Sparky Electric | +0.9 pts | +0.6 pts | -0.7 pts | — | -0.6 pts |
| #8 ZOOM DRAIN | +0.8 pts | +0.7 pts | -1.1 pts | +0.4 pts | -0.7 pts |
| #9 Mr. Rooter | +1.0 pts | +0.7 pts | -1.0 pts | — | -0.7 pts |
| #10 Tiger Adjusters | +0.3 pts | — | -0.3 pts | — | -0.4 pts |
| #11 FASTSIGNS | +0.4 pts | — | -0.4 pts | +0.3 pts | -0.8 pts |
| #12 Rainbow International Restoration | +0.1 pts | +0.2 pts | -0.8 pts | +0.5 pts | -0.7 pts |
| #13 Workout Anytime | +0.7 pts | — | -0.1 pts | — | -1.3 pts |
| #14 PuroClean | — | +0.2 pts | -0.9 pts | +0.5 pts | -0.7 pts |
Interpretation
How to interpret the result
City Wide, HomeSmiles, Pillar To Post Home Inspectors led because their operating requirements captured more of the local support from target-market demand while remaining less exposed to territory quality. The same city condition can help one operating model and constrain another, so score differences should be read through each concept's factor pattern rather than as a universal franchise-quality verdict. The ordering is most assumption-sensitive for Pillar To Post Home Inspectors, ActionCOACH, Aire Serv; their ranks move more widely when individual factors are neutralized.
Local evidence assessed for modeling
Category comparisons
Best franchise categories we assessed in Houston, Texas
Category summaries are shown only when at least two concepts qualified. Two-concept comparisons are explicitly labeled as limited.
Best Restoration franchise opportunities we assessed in Houston, Texas
2 Restoration concepts qualified for comparison, with scores ranging from 69.1 to 69.4. Rainbow International Restoration ranked highest at 69.4. Referral ecosystem added 0.5 points on average among the affected concepts. Transportation, routing, and parking reduced the exposed concepts by 0.8 points on average.
Interpret cautiously: A 0.3-point spread is too small to support a strong brand-level conclusion from city alignment alone.
- Concepts compared
- 2
- Score range
- 69.1–69.4
- Category average
- 69.3
Metric registry
The 30 local metrics behind this analysis
The registry shows each public metric’s raw value, period, geography, source, and its actual role in the compiled analysis.
View all local metrics
| Metric | Raw value | Period | Geography | Role in analysis | Source |
|---|---|---|---|---|---|
| Resident population estimate on July 1, 2025 | 2,397,315people | July 1, 2025 population estimate; 2020-2024 ACS characteristics; 2020 land area | Houston, Texas | Context only | [3] |
| Population change from the April 2020 estimate base to July 2025 | 4.2percent | July 1, 2025 population estimate; 2020-2024 ACS characteristics; 2020 land area | Houston, Texas | Used in scoring | [3] |
| Households in the 2020-2024 estimate period | 930,404households | July 1, 2025 population estimate; 2020-2024 ACS characteristics; 2020 land area | Houston, Texas | Used in scoring | [3] |
| Owner-occupied housing-unit rate | 42.1percent | July 1, 2025 population estimate; 2020-2024 ACS characteristics; 2020 land area | Houston, Texas | Context only | [3] |
| Land area in 2020 | 640.44square miles | July 1, 2025 population estimate; 2020-2024 ACS characteristics; 2020 land area | Houston, Texas | Used in scoring | [3] |
| New single-family dwellings in the 2024 municipal permit workbook | 6,128dwelling units | Calendar year 2024 | City of Houston permit records | Used in scoring | [5] |
| Apartment dwellings in the 2024 municipal multi-family permit workbook | 3,563dwelling units | Calendar year 2024 | City of Houston permit records | Used in scoring | [6] |
| Duplex dwellings in the 2024 municipal multi-family permit workbook | 1,142dwelling units | Calendar year 2024 | City of Houston permit records | Used in scoring | [6] |
| Housing units built from 1980 through 2009 | 376,667housing units | 2020-2024 American Community Survey 5-year estimate released January 2026 | Houston, Texas housing stock | Used in scoring | [4] |
| Share of housing units built from 1980 through 2009 | 36.2percent of housing units | 2020-2024 American Community Survey 5-year estimate released January 2026 | Houston, Texas housing stock | Used in scoring | [4] |
| Share of housing units built before 1980 | 46.96percent of housing units | 2020-2024 American Community Survey 5-year estimate released January 2026 | Houston, Texas housing stock | Used in scoring | [4] |
| Groundwater withdrawal and fine-grained sediment compaction cause regional land subsidence | Groundwater withdrawal compresses silts and clays in the Houston-Galveston aquifer system; most resulting compaction is irreversible.text | Active monitoring program; structural mechanism and continuing regional measurements | Houston-Galveston region | Conditional relationship | [9] |
| Documented consequences of regional land subsidence | altered creek and bayou flow that may increase flooding frequency or severity, damage to roadways and bridges, damage to building foundations and other infrastructuredocumented effects | Active monitoring program; structural mechanism and continuing regional measurements | Houston-Galveston region | Used in scoring | [9] |
| Countywide flood-resilience and flood-damage-reduction program areas | floodplain preservation and right-of-way acquisition, ongoing countywide planning, stormwater conveyance studies and capital projects, flood-warning system upgrades and expansion, interactive flood mapping and development coordinationprogram areas | Current plan and program listings accessed July 2026 | Harris County, Texas | Conditional relationship | [10] |
| Construction and extraction employment and concentration | employment: 175,890; local employment share percent: 5.4; national employment share percent: 4.1; location quotient: 1.31mixed | May 2024 | Houston-Pasadena-The Woodlands, Texas | Context only | [7] |
| Construction and extraction mean hourly wage | houston mean hourly wage: 26.62; united states mean hourly wage: 30.73usd per hour | May 2024 | Houston metropolitan area and United States | Context only | [7] |
| Installation, maintenance, and repair employment share and mean hourly wage | local employment share percent: 4.6; national employment share percent: 3.9; houston mean hourly wage: 29.63; united states mean hourly wage: 29.63mixed | May 2024 | Houston metropolitan area and United States | Context only | [7] |
| Oil-and-gas field occupation concentration | derrick operators oil and gas location quotient: 6.69; rotary drill operators oil and gas location quotient: 6.02; service unit operators oil and gas location quotient: 6.18; roustabouts oil and gas location quotient: 5.97location quotient | May 2024 | Houston-Pasadena-The Woodlands, Texas | Context only | [7] |
| Metropolitan unemployment rate in May 2026 | 4.6percent | January-June 2026; May and June values identified as preliminary where applicable | Houston-Pasadena-The Woodlands, Texas | Context only | [8] |
| Metropolitan construction employment and 12-month change in June 2026 | employment thousands: 269.5; twelve month change percent: 5.9mixed | January-June 2026; May and June values identified as preliminary where applicable | Houston-Pasadena-The Woodlands, Texas | Context only | [8] |
| Annual delay per auto commuter and Travel Time Index | annual person hours of delay per auto commuter: 77; travel time index: 1.36; reference year: 2,024mixed | Calendar year 2024 congestion statistics | Houston urban area | Used in scoring | [11] |
| Houston industrial market fundamentals in Q2 2026 | vacancy rate percent: 6.7; quarterly net absorption sqft: 7,000,000; under construction sqft: 17,700,000; quarterly leasing activity sqft: 9,000,000mixed | Second quarter 2026 | Houston industrial market | Used in scoring | [16] |
| Industrial-market vacancy, asking rent, sublease availability, and leasing concentration in Q1 2026 | overall vacancy rate percent: 7.5; average asking rent usd per sqft: 10.04; sublease availability sqft: 6,200,000; southwest share of leasing percent: 28.3; southeast share of leasing percent: 23.5mixed | First quarter 2026 | Houston industrial market and submarkets | Used in scoring | [17] |
| Texas Medical Center institutional concentration | medicine related institutions: 50; hospitals: 21; campus area square miles: 2.1; employer description: collectively described as the largest employer in Houstonmixed | Current institutional description accessed July 2026 | Texas Medical Center campus, Houston | Used in scoring | [18] |
| NHHIP Segment 3B-1 construction window and scope | construction start: 2024-10; anticipated completion year: 2,027; scope: St. Emanuel Street drainage outfall, box culverts, detention, and street reconstructionproject schedule | Official package scope and construction windows accessed July 2026 | St | Conditional relationship | [14] [15] |
| NHHIP Segment 3B-2 construction window and scope | construction start: 2025-01; anticipated completion year: 2,030; scope: I-69 mainlane and I-69/SH 288 interchange reconstruction, direct connectors, and cross-street bridgesproject schedule | Official package scope and construction windows accessed July 2026 | I-69 between SH 288 and I-45 South, Downtown Houston and Third Ward edge | Used in scoring | [14] [15] |
| Non-residential drainage utility rate | 0.032usd per impervious square foot | Current rates effective January 1 through July 1, 2026, depending on fee | City of Houston non-residential property | Conditional relationship | [12] |
| Drainage impact fee for increased impervious surface in covered service areas | 25.56usd per service unit | Current rates effective January 1 through July 1, 2026, depending on fee | Applicable City of Houston drainage impact-fee service areas | Conditional relationship | [12] [13] |
| On-premises commercial sign limits and installation requirements | maximum signs per business: 5; maximum ground or projecting signs total: 2; maximum wall signs: 4; licensed sign contractor generally required: yes; owner installation limits: A business owner may install qualifying non-electrical signs under limited size and height conditions.; engineered drawings threshold: A wall sign higher than 8 feet above grade or larger than 60 square feet requires sealed engineered drawings and analysis under the construction code in effect when the application is made.; minimum operating fee usd: 69.46; minimum construction fee usd: 97.25; additional values omittedregulatory requirements | Current permit requirements and 2026 fees accessed July 2026 | City of Houston; on-premises signs visible from public rights-of-way | Conditional relationship | [19] [12] |
| Off-street parking and loading requirements for development and redevelopment | New development and redevelopment must provide off-street parking and loading according to use classifications, subject to administrative modification, special parking area, or variance processes where applicable.text | Current ordinance guidance accessed July 2026 | Houston, Texas | Conditional relationship | [20] |
How to use the ranking
What the model can and cannot establish
- Scores measure local operating alignment, not expected financial performance or franchise-system quality.
- Citywide evidence may not describe the exact site or territory ultimately offered.
- Conditional effects are shown for diligence but do not change the published score until their applicability is established.
Methodology
How the local-alignment ranking is calculated
Measure the city
Collect reusable local metrics with source, period, geography, and confidence fields.
Profile each operating model
Map each franchise to controlled operating attributes and local sensitivities.
Apply scoreable effects
Score only effects whose applicability is established at the report’s current geographic and operating scope.
Preserve conditional effects
Keep location- or territory-dependent issues visible for diligence without automatically changing the score.
Test rank sensitivity
Remove one factor at a time from every concept and rerank using full-precision scores.
Generate public output
Create the ranking, factor-status ledger, visuals, metric registry, and automated quality report from the same data.
How the common baseline becomes a city-specific score
Every concept starts from the same 70.0 reference point, so differences come only from modeled local interactions. In this city, City Wide reached 71.59 after target-market demand +1.0 pts, referral ecosystem +0.7 pts, and territory quality -0.1 pts. The current model caps total local movement at ±18.0 points. The score is not a percentage, probability, or estimate of investment quality.
Precision and materiality
Calculations use full-precision values. Published scores and factor contributions display one decimal place, while ranks use full precision. Effects smaller than 0.1 points are identified as below the publication threshold rather than presented as a meaningful zero.
Score tiers
How factor rows are classified
“Best” means the strongest modeled local operating alignment among the franchise concepts assessed on this page.
Model governance
How this report is calculated and corrected
Calculation controls
- Model designer
- Thomas Jepsen
No concept’s final score is manually raised or lowered after calculation. Before this template is activated, the report is reviewed for source scope, classification, arithmetic, unsupported claims, duplication, and readability.
Model history
- Model 0.9.0-calibration · August 19, 2026Added compiler-derived decision intelligence and observation usage mapping., Changed factor sensitivity and channel counterfactuals to full model reruns., Added data-dependent city content signals while preserving legacy public report fields., and Added model-owned semantic compatibility gates and backward-compatible channel-level evidence attribution.
Corrections policy
Corrected source, geography, or operating-profile evidence triggers a full compiler rerun so every dependent score and visual is recalculated.
Source registry
Evidence represented in this report
Each source identifies its period, scope, and the claims or metrics it supports. Internal or supplied research is clearly distinguished from publicly accessible evidence.
- 1Structural Inefficiencies and Asymmetric Franchise Opportunities in Tier-1 U.S. MarketsInternal or supplied research; not publicly accessible.
- 2Structural Constraints and Hidden Municipal Costs: A Forensic Audit of Ten U.S. JurisdictionsInternal or supplied research; not publicly accessible.
- 3QuickFacts: Houston city, Texas
Used for: Resident population estimate on July 1, 2025, Population change from the April 2020 estimate base to July 2025, Households in the 2020-2024 estimate period, Owner-occupied housing-unit rate, and Land area in 2020
- 4Council District Demographics 2024: Year Structure Built
Used for: Housing units built from 1980 through 2009, Share of housing units built from 1980 through 2009, and Share of housing units built before 1980
- 5Single Family Permits 2024
Used for: New single-family dwellings in the 2024 municipal permit workbook
- 6Multi-Family Permits 2024
Used for: Apartment dwellings in the 2024 municipal multi-family permit workbook and Duplex dwellings in the 2024 municipal multi-family permit workbook
- 7Occupational Employment and Wages in Houston-Pasadena-The Woodlands — May 2024
Used for: Construction and extraction employment and concentration, Construction and extraction mean hourly wage, Installation, maintenance, and repair employment share and mean hourly wage, and Oil-and-gas field occupation concentration
- 8Houston-Pasadena-The Woodlands, TX Economy at a Glance
Used for: Metropolitan unemployment rate in May 2026 and Metropolitan construction employment and 12-month change in June 2026
- 9Houston Area Groundwater Level and Subsidence Monitoring
Used for: Groundwater withdrawal and fine-grained sediment compaction cause regional land subsidence and Documented consequences of regional land subsidence
- 10Harris County Flood Resilience Plan
Used for: Countywide flood-resilience and flood-damage-reduction program areas
- 112025 Urban Mobility Report
Used for: Annual delay per auto commuter and Travel Time Index
- 12City-Wide Fee Schedule
Used for: Non-residential drainage utility rate, Drainage impact fee for increased impervious surface in covered service areas, and On-premises commercial sign limits and installation requirements
- 13Developer Impact Fee
Used for: Drainage impact fee for increased impervious surface in covered service areas
- 14Segment 3B - Initial Projects in Detail Design
Used for: NHHIP Segment 3B-1 construction window and scope and NHHIP Segment 3B-2 construction window and scope
- 15NHHIP Construction Updates
Used for: NHHIP Segment 3B-1 construction window and scope and NHHIP Segment 3B-2 construction window and scope
- 16Houston Industrial Figures - Q2 2026
Used for: Houston industrial market fundamentals in Q2 2026
- 17Houston Industrial Market Report - Q1 2026
Used for: Industrial-market vacancy, asking rent, sublease availability, and leasing concentration in Q1 2026
- 18About The TMC Library
Used for: Texas Medical Center institutional concentration
- 19Commercial Advertising Sign (On Premises)
Used for: On-premises commercial sign limits and installation requirements
- 20Off-Street Parking Ordinance
Used for: Off-street parking and loading requirements for development and redevelopment
- 21
Before contacting a franchisor
Complete the next layer of due diligence
- Confirm the exact protected territory and neighboring units.
- Review the current Franchise Disclosure Document.
- Validate local staffing, licensing, insurance, and service-base assumptions.
- Obtain location, vehicle, buildout, or working-capital estimates.
- Speak with current and former franchisees.
- Build a candidate-specific financial scenario.
Apply the analysis to your situation
Review how these market findings apply to your budget, role, and proposed territory.
The city score does not include your experience, capital structure, time commitment, financing, or exact territory.















































































