69.3 average across 2 concepts
Local operating-model alignment analysis
Best Franchise Opportunities We Assessed in Ogden, Utah
We compared 14 franchise concepts for Ogden, Utah. Household service demand was a leading positive mechanism. Skilled-trade labor competition was a leading operating constraint.
What “best” means in this ranking“Best” means the strongest modeled local operating alignment among the franchise concepts assessed on this page. It does not estimate earnings or determine which franchise is best for a particular candidate.
14Concepts evaluated
32Sources used
29Primary sources
26Local metrics
Evaluation set
Why these concepts were evaluated
This is not a ranking of every franchise that may be offered in the city.
14Concepts assessed
Concepts were included when enough operating-model information existed to assign a provisional local-sensitivity profile. Unresolved inputs reduce confidence or remain conditional rather than automatically excluding a concept.
A brand’s participation in our referral network does not add points or change its position.
City-level conclusions
What stood out in our assessment
0.9 points average among 13 affected concepts
1.5 points average reduction among 14 affected concepts
Tested rank range spans 9 positions
Executive conclusion
What the ranking means for Ogden, Utah
City Wide, Jan-Pro International, and ActionCOACH produced the highest modeled local-alignment scores in the evaluated set. Household service demand was the strongest positive scored mechanism among 8 exposed concepts, adding 0.7 points on average. One important asymmetry was that the same local condition supported freeze-thaw repair demand while also creating winter route friction. Mister Sparky Electric was especially relationship-sensitive: removing skilled-trade labor competition moved it from #13 to #11 in the full model rerun. These scores describe local operating alignment, not expected returns or overall franchise quality; the offered territory and franchise economics still require separate diligence.
How this differs from a directory: the model does not award points for brand popularity, advertising placement, or referral compensation. It tests how documented local conditions interact with each concept’s operating requirements.
Best franchise opportunities assessed
Top 10 local-alignment scores from 14 concepts assessed
“Best” refers to modeled local operating alignment among the concepts assessed—not expected earnings, franchise-system quality, or candidate fit.
Rankings use full-precision scores.Displayed values use one decimal place. Identical displayed scores can therefore have different ranks, and close results should be treated as effectively similar.
| Rank | Franchise | Alignment and tier | Largest advantage | Largest constraint | Evidence confidence |
|---|---|---|---|---|---|
| 1 | City WideFacility managementInvestment: $229,729–$410,730 | 72.3Tier 2 · Favorable modeled alignment | +2.3 ptsTarget-market demand | -0.6 ptsLabor and staffing friction | Moderate evidence confidence |
| 2 | Jan-Pro InternationalCommercial cleaningInvestment: $130,000–$421,500 | 71.5Tier 3 · Mixed modeled alignment | +1.7 ptsTarget-market demand | -0.2 ptsTransportation, routing, and parking | Moderate evidence confidence |
| 3 | ActionCOACHBusiness coachingInvestment: $71,668–$303,513 | 70.6Tier 3 · Mixed modeled alignment | +0.5 ptsReferral ecosystem | -0.4 ptsLabor and staffing friction | Moderate evidence confidence |
| 4 | HomeSmilesProperty maintenance servicesInvestment: $148,110–$201,800 | 70.4Tier 3 · Mixed modeled alignment | +1.7 ptsTarget-market demand | -1.5 ptsLabor and staffing friction | Moderate evidence confidence |
| 5 | Workout AnytimeFitnessInvestment: $1,060,850–$1,840,550 | 70.2Tier 3 · Mixed modeled alignment | +0.6 ptsTarget-market demand | -0.3 ptsLabor and staffing friction | Moderate evidence confidence |
| 6 | Pillar To Post Home InspectorsHome inspectionInvestment: $102,690–$134,290 | 70.2Tier 3 · Mixed modeled alignment | +1.0 ptsTarget-market demand | -0.8 ptsLabor and staffing friction | Moderate evidence confidence |
| 7 | FASTSIGNSSigns and graphicsInvestment: $231,226–$386,285 | 69.7Tier 3 · Mixed modeled alignment | +1.0 ptsTarget-market demand | -1.4 ptsLabor and staffing friction | Moderate evidence confidence |
| 8 | Rainbow International RestorationRestorationInvestment: $185,336–$351,900 | 69.5Tier 3 · Mixed modeled alignment | +0.6 ptsProperty replacement-cycle demand | -1.4 ptsLabor and staffing friction | Moderate evidence confidence |
| 9 | PuroCleanRestorationInvestment: $54,575–$262,145 | 69.0Tier 3 · Mixed modeled alignment | +0.6 ptsProperty replacement-cycle demand | -1.5 ptsLabor and staffing friction | Moderate evidence confidence |
| 10 | Tiger AdjustersPublic insurance adjustingInvestment: $43,050–$159,500 | 68.9Tier 3 · Mixed modeled alignment | +0.3 ptsTarget-market demand | -1.2 ptsLabor and staffing friction | Moderate evidence confidence |
Conditions that changed the analysis
What mattered most in Ogden, Utah
Recent housing permitting and a large multifamily pipeline expand the household service base
This relationship affected 8 concepts and added 0.7 points on average among those exposed. Local evidence: New dwelling units permitted from 2020 through 2023 and housing-type mix: new dwelling units permitted minimum: 2,000; multifamily or townhome share percent: 96; single family share percent: 3 mixed. [5] [4]
Severe weathering, low winter design temperature and frost-depth requirements create recurring cold-weather property and route exposure
The same local condition created complementary effects: freeze-thaw repair demand supported exposed concepts while winter route friction constrained others. [12] [17] [15] [2]
Hill AFB, OO-ALC and the regional aerospace cluster compete for overlapping maintenance, repair, production and technical labor
This relationship affected 10 concepts and reduced 1.5 points on average among those exposed. Local evidence: Selected major occupational-group wages and employment shares in the Ogden MSA, May 2024: installation maintenance repair: mean hourly wage usd: 28.68, employment share percent: 4.5; production: mean hourly wage usd: 24.52, employment share percent: 7.6; architecture engineering: mean hourly wage usd: 46.85, employment share percent: 3.1; management: mean hourly wage usd: 56.13, employment share percent: 6.2; food preparation serving: mean hourly wage usd: 15.61, employment share percent: 8.1; building grounds cleaning maintenance: mean hourly wage usd: 17.9, employment share percent: 2.9; office administrative support: mean hourly wage usd: 22.04, employment share percent: 12.3 mixed. [11] [8] [1]
Evidence behind the city mechanisms
Recent housing permitting and a large multifamily pipeline expand the household service base1 modeled effect
Household service demandTarget-market demand
Two large hospital employers create a material institutional facilities market1 modeled effect
Healthcare institutional service demandTarget-market demand
Large healthcare, financial, university and public-sector institutions support a professional-account network with formal buying processes2 local facts · 2 modeled effects · 5 sources
- Major local public institutions use formal supplier or solicitation processes: Weber State University: SciQuest sourcing events and supplier registration before response; Ogden City: formal solicitations with sealed-submittal and business-registration checks; Ogden Air Logistics Complex: federal-contractor onboarding path for new stakeholders processes [25] [27] [26]
- Largest employer ranges in Ogden City, March 2026: Internal Revenue Service: 7,000-9,999; McKay Dee Hospital Center: 3,000-3,999; America First Credit Union: 2,000-2,999; Weber State University: 1,000-1,999; Ogden Regional Medical Center: 1,000-1,999 employees range [6] [3]
Professional and institutional relationship densityReferral ecosystem
Institutional procurement-cycle frictionSales and customer acquisition
Hill AFB, OO-ALC and the regional aerospace cluster compete for overlapping maintenance, repair, production and technical labor1 modeled effect
Skilled-trade labor competitionLabor and staffing friction
Aerospace and defense concentration creates competition for technical and management talent1 modeled effect
Management and technical labor pressureLabor and staffing friction
Severe weathering, low winter design temperature and frost-depth requirements create recurring cold-weather property and route exposure2 local facts · 2 modeled effects · 4 sources
- Snow-removal road priority and ownership framework: city clearance goal hours: 15; goal qualifier: unless storm is prolonged; priority routes: hospitals, schools, heavily traveled city roads, intersections, slick hills and dangerous curves; road owners: Ogden City, UDOT, private owners or HOAs; state routes in ogden: 9 mixed [15] [17]
- Ogden City building design criteria for winter and seismic conditions: ground snow load psf: 43-50; seismic design categories present: D, E, F; geotechnical soils study required: yes; weathering: severe; winter design temperature f: 5; frost line depth inches: 30; ice barrier underlayment required: yes mixed [12] [2]
Freeze-thaw repair demandProperty replacement-cycle demand
Winter route frictionTransportation, routing, and parking
Snow-event street-parking rules and prioritized plowing can constrain parking and service access on affected city streets1 modeled effect
Winter parking and access pressureTransportation, routing, and parking
Compare all assessed concepts
Local impact by franchise concept
14 concepts shown. Expand a concept to see the score-changing factors and their modeled drivers; the full audit ledger stays collapsed.
#1Tier 2 · Favorable modeled alignment72.3
City Wide
Initial investment: $229,729–$410,730
Increase +2.3 pts Target-market demandReduction -0.6 pts Labor and staffing friction
Rank sensitivity: Stable
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand | +2.3 pts | |
| Labor and staffing friction |
| -0.6 pts |
| Referral ecosystem |
| +0.6 pts |
| Net local movement | +2.28 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +2.3 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.6 |
| Transportation, routing, and parking | Effect below the publication threshold |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.6 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 72.28 |
| Published local-market alignment | 72.3 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +2.3 pts
- Tested rank range
- #1–#2
#2Tier 3 · Mixed modeled alignment71.5
Jan-Pro International
Initial investment: $130,000–$421,500
Increase +1.7 pts Target-market demandReduction -0.2 pts Transportation, routing, and parking
Rank sensitivity: Stable
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand | +1.7 pts | |
| Transportation, routing, and parking |
| -0.2 pts |
| Referral ecosystem |
| +0.1 pts |
| Labor and staffing friction |
| -0.1 pts |
| Sales and customer acquisition | Institutional procurement-cycle friction EvidenceConditional — applicability must be confirmed | Not scored |
| Net local movement | +1.52 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
1 image
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.7 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.1 |
| Transportation, routing, and parking | -0.2 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.1 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 71.52 |
| Published local-market alignment | 71.5 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.7 pts
- Tested rank range
- #2–#3
#3Tier 3 · Mixed modeled alignment70.6
ActionCOACH
Initial investment: $71,668–$303,513
Increase +0.5 pts Referral ecosystemReduction -0.4 pts Labor and staffing friction
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Referral ecosystem |
| +0.5 pts |
| Target-market demand | +0.5 pts | |
| Labor and staffing friction |
| -0.4 pts |
| Sales and customer acquisition | Institutional procurement-cycle friction EvidenceConditional — applicability must be confirmed | Not scored |
| Net local movement | +0.61 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.5 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.4 |
| Transportation, routing, and parking | Not applicable to this operating model |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.5 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.61 |
| Published local-market alignment | 70.6 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Referral ecosystem +0.5 pts
- Tested rank range
- #1–#7
#4Tier 3 · Mixed modeled alignment70.4
HomeSmiles
Initial investment: $148,110–$201,800
Increase +1.7 pts Target-market demandReduction -1.5 pts Labor and staffing friction
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand | +1.7 pts | |
| Labor and staffing friction | -1.5 pts | |
| Referral ecosystem |
| +0.5 pts |
| Transportation, routing, and parking |
| -0.2 pts |
| Net local movement | +0.39 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.7 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -1.5 |
| Transportation, routing, and parking | -0.2 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | +0.5 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.39 |
| Published local-market alignment | 70.4 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.7 pts
- Tested rank range
- #2–#8
#5Tier 3 · Mixed modeled alignment70.2
Workout Anytime
Initial investment: $1,060,850–$1,840,550
Increase +0.6 pts Target-market demandReduction -0.3 pts Labor and staffing friction
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand |
| +0.6 pts |
| Labor and staffing friction |
| -0.3 pts |
| Net local movement | +0.22 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.6 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.3 |
| Transportation, routing, and parking | Not applicable to this operating model |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.22 |
| Published local-market alignment | 70.2 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +0.6 pts
- Tested rank range
- #3–#9
#6Tier 3 · Mixed modeled alignment70.2
Pillar To Post Home Inspectors
Initial investment: $102,690–$134,290
Increase +1.0 pts Target-market demandReduction -0.8 pts Labor and staffing friction
Rank sensitivity: Moderately sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Target-market demand |
| +1.0 pts |
| Labor and staffing friction | -0.8 pts | |
| Transportation, routing, and parking |
| -0.3 pts |
| Property replacement-cycle demand |
| +0.3 pts |
| Net local movement | +0.21 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 19 — Financial Performance Representation
1 image
Public company data assessed
2 sourcesFull calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.0 |
| Property replacement-cycle demand | +0.3 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.8 |
| Transportation, routing, and parking | -0.3 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.21 |
| Published local-market alignment | 70.2 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.0 pts
- Tested rank range
- #4–#6
#7Tier 3 · Mixed modeled alignment69.7
FASTSIGNS
Initial investment: $231,226–$386,285
Increase +1.0 pts Target-market demandReduction -1.4 pts Labor and staffing friction
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Labor and staffing friction | -1.4 pts | |
| Target-market demand | +1.0 pts | |
| Referral ecosystem |
| +0.3 pts |
| Transportation, routing, and parking |
| -0.1 pts |
| Sales and customer acquisition | Institutional procurement-cycle friction EvidenceConditional — applicability must be confirmed | Not scored |
| Net local movement | -0.29 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Item 19 — Financial Performance Representation
2 images
Public company data assessed
3 sourcesFull calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.0 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -1.4 |
| Transportation, routing, and parking | -0.1 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.3 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.71 |
| Published local-market alignment | 69.7 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -1.4 pts
- Tested rank range
- #4–#9
#8Tier 3 · Mixed modeled alignment69.5
Rainbow International Restoration
Initial investment: $185,336–$351,900
Increase +0.6 pts Property replacement-cycle demandReduction -1.4 pts Labor and staffing friction
Rank sensitivity: Moderately sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Labor and staffing friction | -1.4 pts | |
| Property replacement-cycle demand |
| +0.6 pts |
| Transportation, routing, and parking |
| -0.4 pts |
| Referral ecosystem |
| +0.4 pts |
| Target-market demand | +0.3 pts | |
| Transportation, routing, and parking | Winter parking and access pressure EvidenceConditional — applicability must be confirmed | Not scored |
| Net local movement | -0.48 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.3 |
| Property replacement-cycle demand | +0.6 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -1.4 |
| Transportation, routing, and parking | -0.4 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | +0.4 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.52 |
| Published local-market alignment | 69.5 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -1.4 pts
- Tested rank range
- #5–#8
#9Tier 3 · Mixed modeled alignment69.0
PuroClean
Initial investment: $54,575–$262,145
Increase +0.6 pts Property replacement-cycle demandReduction -1.5 pts Labor and staffing friction
Rank sensitivity: Moderately sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Labor and staffing friction | -1.5 pts | |
| Property replacement-cycle demand |
| +0.6 pts |
| Transportation, routing, and parking |
| -0.5 pts |
| Referral ecosystem |
| +0.4 pts |
| Net local movement | -0.97 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | +0.6 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -1.5 |
| Transportation, routing, and parking | -0.5 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | +0.4 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.03 |
| Published local-market alignment | 69.0 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -1.5 pts
- Tested rank range
- #7–#10
#10Tier 3 · Mixed modeled alignment68.9
Tiger Adjusters
Initial investment: $43,050–$159,500
Increase +0.3 pts Target-market demandReduction -1.2 pts Labor and staffing friction
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Labor and staffing friction | -1.2 pts | |
| Target-market demand |
| +0.3 pts |
| Transportation, routing, and parking |
| -0.2 pts |
| Net local movement | -1.08 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 19 — Financial Performance Representation
1 image
Public company data assessed
1 sourceFull calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.3 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -1.2 |
| Transportation, routing, and parking | -0.2 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 68.92 |
| Published local-market alignment | 68.9 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -1.2 pts
- Tested rank range
- #9–#14
#11Tier 3 · Mixed modeled alignment67.6
ZOOM DRAIN
Initial investment: $266,250–$570,500
Increase +0.7 pts Target-market demandReduction -2.7 pts Labor and staffing friction
Rank sensitivity: Moderately sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Labor and staffing friction | -2.7 pts | |
| Transportation, routing, and parking |
| -0.7 pts |
| Target-market demand |
| +0.7 pts |
| Referral ecosystem |
| +0.3 pts |
| Transportation, routing, and parking | Winter parking and access pressure EvidenceConditional — applicability must be confirmed | Not scored |
| Net local movement | -2.36 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.7 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -2.7 |
| Transportation, routing, and parking | -0.7 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | +0.3 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 67.64 |
| Published local-market alignment | 67.6 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -2.7 pts
- Tested rank range
- #11–#14
#12Tier 3 · Mixed modeled alignment67.6
Aire Serv
Initial investment: $113,308–$271,708
Increase +0.8 pts Target-market demandReduction -3.4 pts Labor and staffing friction
Rank sensitivity: Highly sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Labor and staffing friction | -3.4 pts | |
| Target-market demand |
| +0.8 pts |
| Property replacement-cycle demand |
| +0.7 pts |
| Transportation, routing, and parking |
| -0.5 pts |
| Transportation, routing, and parking | Winter parking and access pressure EvidenceConditional — applicability must be confirmed | Not scored |
| Net local movement | -2.39 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
1 image
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Item 19 — Financial Performance Representation
1 image
Public company data assessed
1 sourceFull calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.8 |
| Property replacement-cycle demand | +0.7 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -3.4 |
| Transportation, routing, and parking | -0.5 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 67.61 |
| Published local-market alignment | 67.6 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -3.4 pts
- Tested rank range
- #5–#14
#13Tier 3 · Mixed modeled alignment67.5
Mister Sparky Electric
Increase +0.7 pts Target-market demandReduction -2.9 pts Labor and staffing friction
Rank sensitivity: Moderately sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Labor and staffing friction | -2.9 pts | |
| Target-market demand |
| +0.7 pts |
| Transportation, routing, and parking |
| -0.5 pts |
| Property replacement-cycle demand |
| +0.2 pts |
| Transportation, routing, and parking | Winter parking and access pressure EvidenceConditional — applicability must be confirmed | Not scored |
| Net local movement | -2.51 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.7 |
| Property replacement-cycle demand | +0.2 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -2.9 |
| Transportation, routing, and parking | -0.5 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 67.49 |
| Published local-market alignment | 67.5 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -2.9 pts
- Tested rank range
- #11–#14
#14Tier 3 · Mixed modeled alignment67.4
Mr. Rooter
Initial investment: $152,900–$298,675
Increase +0.7 pts Target-market demandReduction -2.7 pts Labor and staffing friction
Rank sensitivity: Moderately sensitive
Why it ranks here
Score-changing local factors only. Evidence links open the underlying city finding.
| Local factor | Modeled drivers | Impact |
|---|---|---|
| Labor and staffing friction | -2.7 pts | |
| Target-market demand |
| +0.7 pts |
| Transportation, routing, and parking |
| -0.6 pts |
| Transportation, routing, and parking | Winter parking and access pressure EvidenceConditional — applicability must be confirmed | Not scored |
| Net local movement | -2.57 pts | |
Net uses full-precision effects; displayed factor and driver rows are rounded.
Franchise evidence
Source material assessed
Item 3 — Litigation
1 image
Item 6 — Other Fees
1 image
Item 7 — Estimated Initial Investment
2 images
Item 12 — Territory
1 image
Item 20 — Outlets and Franchise Information
1 image
Full calculation and evidence confidence
Audit layer
Full factor ledger
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.7 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -2.7 |
| Transportation, routing, and parking | -0.6 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Not included in the score |
| Referral ecosystem | Not included in the score |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 67.43 |
| Published local-market alignment | 67.4 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -2.7 pts
- Tested rank range
- #12–#14
No franchise concepts match the selected filters.
Worked score example
How we calculated City Wide
This example uses the same ledger shown for every concept and must reconcile exactly to the published score.
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +2.3 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.6 |
| Transportation, routing, and parking | Effect below the publication threshold |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.6 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 72.28 |
| Published local-market alignment | 72.3 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Starting pointThe operating-model baseline shown in the first ledger row.
InteractionsAny interaction or gate is included in the relevant contribution or calibration row.
Confidence treatmentEvidence confidence is disclosed separately unless the model definition explicitly applies a calibration adjustment.
RoundingFull-precision contributions are summed before the final displayed score is rounded to one decimal place; whole-number results are shown without a trailing decimal.
Factor impact
Which local conditions changed scores or rankings?
We neutralized one factor at a time, recalculated every score, and then measured both absolute score movement and changes in rank order.
Observed model effectPositive local support
Target-market demand
We tested how much of the city’s theoretical customer and business demand remained usable after operating friction.
Why concepts react differently
We applied a measurable adjustment to 13 of 14 concepts. When we neutralized the factor and recalculated the table, 10 concepts changed position. HomeSmiles moved from #4 to #8, the largest movement among concepts directly affected by this factor.
Concepts adjusted13 of 14
Average among affected+0.9 pts
Average across all concepts+0.9 pts
Concepts changing rank10
What we observed
- Ogden Express Connects Ogden Central And Downtown With Weber State University And Mckay Dee Hospitalfirst year riders minimum: 890,000; weber state stop riders first year: 250,000; weekday headway minutes: 10-15; current zero fare through: Spring Change Day 2028 mixed
- Population Change From The April 2020 Estimate Base To July 20252.5 percent
- New Dwelling Units Permitted From 2020 Through 2023 And Housing Type Mixnew dwelling units permitted minimum: 2,000; multifamily or townhome share percent: 96; single family share percent: 3 mixed
Concepts helped most
City WideFacility management
+2.3 pts
Jan-Pro InternationalCommercial cleaning
+1.7 pts
HomeSmilesProperty maintenance services
+1.7 pts
Pillar To Post Home InspectorsHome inspection
+1.0 pts
FASTSIGNSSigns and graphics
+1.0 pts
Observed model effectMixed or model dependent
Property replacement-cycle demand
We compared the age and condition of relevant property systems with the services each concept is actually equipped to provide.
Why concepts react differently
We applied a measurable adjustment to 5 of 14 concepts. When we neutralized the factor and recalculated the table, 4 concepts changed position. Aire Serv moved from #12 to #14, the largest movement among concepts directly affected by this factor.
Concepts adjusted5 of 14
Average among affected+0.5 pts
Average across all concepts+0.2 pts
Concepts changing rank4
Concepts helped most
Aire ServHVAC installation, repair, and maintenance
+0.7 pts
PuroCleanRestoration
+0.6 pts
Rainbow International RestorationRestoration
+0.6 pts
Pillar To Post Home InspectorsHome inspection
+0.3 pts
Mister Sparky ElectricElectrical
+0.2 pts
Observed model effectMaterial local friction
Labor and staffing friction
We compared each concept’s frontline and specialist staffing requirements with the local labor environment.
Why concepts react differently
We applied a measurable adjustment to 14 of 14 concepts. When we neutralized the factor and recalculated the table, 11 concepts changed position. Aire Serv moved from #12 to #5, the largest movement among concepts directly affected by this factor.
Concepts adjusted14 of 14
Average among affected-1.5 pts
Average across all concepts-1.5 pts
Concepts changing rank11
What we observed
- Selected Major Occupational Group Wages And Employment Shares In The Ogden Msa, May 2024installation maintenance repair: mean hourly wage usd: 28.68, employment share percent: 4.5; production: mean hourly wage usd: 24.52, employment share percent: 7.6; architecture engineering: mean hourly wage usd: 46.85, employment share percent: 3.1; management: mean hourly wage usd: 56.13, employment share percent: 6.2; food preparation serving: mean hourly wage usd: 15.61, employment share percent: 8.1; building grounds cleaning maintenance: mean hourly wage usd: 17.9, employment share percent: 2.9; office administrative support: mean hourly wage usd: 22.04, employment share percent: 12.3 mixed
- Engineering Services Employment And Average Wage In The Ogden Regional Aerospace And Defense Profileemployment: 4,461; average annual wage usd: 106,327 mixed
- Hill Air Force Base Workforce Composition In The 2024 Economic Impact Statementauthorized active duty: 5,608; air force reserve or ang: 913; government civilians: 14,151; contract civilians: 6,221; total workforce: 26,893 people
Concepts challenged most
Aire ServHVAC installation, repair, and maintenance
-3.4 pts
Mister Sparky ElectricElectrical
-2.9 pts
Mr. RooterPlumbing
-2.7 pts
ZOOM DRAINDrain and sewer service
-2.7 pts
HomeSmilesProperty maintenance services
-1.5 pts
Observed model effectMixed or model dependent
Transportation, routing, and parking
We recalculated route-dependent models after accounting for travel corridors, parking, and the number of productive stops they require.
Why concepts react differently
We applied a measurable adjustment to 11 of 14 concepts. When we neutralized the factor and recalculated the table, 4 concepts changed position. Pillar To Post Home Inspectors moved from #6 to #5, the largest movement among concepts directly affected by this factor.
Concepts adjusted11 of 14
Average among affected-0.4 pts
Average across all concepts-0.3 pts
Concepts changing rank4
What we observed
- Snow Removal Road Priority And Ownership Frameworkcity clearance goal hours: 15; goal qualifier: unless storm is prolonged; priority routes: hospitals, schools, heavily traveled city roads, intersections, slick hills and dangerous curves; road owners: Ogden City, UDOT, private owners or HOAs; state routes in ogden: 9 mixed
- Street Parking Restriction During Snowfall And Snow Removal Conditionsparking prohibited when: snowing, snow removal apparent or imminent, snow or ice accumulation at least one inch; snowbound vehicle tow threshold hours: 48 rule
Concepts challenged most
ZOOM DRAINDrain and sewer service
-0.7 pts
Mr. RooterPlumbing
-0.6 pts
Mister Sparky ElectricElectrical
-0.5 pts
PuroCleanRestoration
-0.5 pts
Aire ServHVAC installation, repair, and maintenance
-0.5 pts
Observed model effectMixed or model dependent
Referral ecosystem
We tested whether the local professional and institutional referral ecosystem materially separated the assessed concepts.
Why concepts react differently
We applied a measurable adjustment to 8 of 14 concepts. When we neutralized the factor and recalculated the table, 10 concepts changed position. ZOOM DRAIN moved from #11 to #14, the largest movement among concepts directly affected by this factor.
Concepts adjusted8 of 14
Average among affected+0.4 pts
Average across all concepts+0.2 pts
Concepts changing rank10
Concepts helped most
City WideFacility management
+0.6 pts
ActionCOACHBusiness coaching
+0.5 pts
HomeSmilesProperty maintenance services
+0.5 pts
PuroCleanRestoration
+0.4 pts
Rainbow International RestorationRestoration
+0.4 pts
Measured but not differentiating in this concept set
- Competitive environmentNo material score adjustment
- Real estate and site feasibilityNo material score adjustment
- Sales and customer acquisitionNo material score adjustment
- Territory qualityNo material score adjustment
- Regulatory and operating frictionNo material score adjustment
Rank stability
Which positions depend most on individual assumptions?
The line shows the best and worst rank reached when one factor was removed from every concept. A narrow range indicates a more stable position.
#1 City WideStable · tested #1–#2
#2 Jan-Pro InternationalStable · tested #2–#3
#3 ActionCOACHHighly sensitive · tested #1–#7
#4 HomeSmilesHighly sensitive · tested #2–#8
#5 Workout AnytimeHighly sensitive · tested #3–#9
#6 Pillar To Post Home InspectorsModerately sensitive · tested #4–#6
#7 FASTSIGNSHighly sensitive · tested #4–#9
#8 Rainbow International RestorationModerately sensitive · tested #5–#8
#9 PuroCleanModerately sensitive · tested #7–#10
#10 Tiger AdjustersHighly sensitive · tested #9–#14
#11 ZOOM DRAINModerately sensitive · tested #11–#14
#12 Aire ServHighly sensitive · tested #5–#14
#13 Mister Sparky ElectricModerately sensitive · tested #11–#14
#14 Mr. RooterModerately sensitive · tested #12–#14
Neutralizing a factor removes it from every concept. A concept can move down even when its own score improves because competitors may benefit more.
Original factor comparison
How each factor affected the highest-rated franchise concepts
The graph includes the top 14 concepts by local-alignment score. Only nonzero score contributions are plotted. A factor is removed when every displayed concept received 0.0 points from it. Hover or focus a concept name to highlight all of its remaining data points.
Primary source records by factorTarget-market demand: [4] [5] [6] [7] [8] [29] [2] [3]Property replacement-cycle demand: [12] [13] [14] [4] [21] [2]Competitive environment: [28] [4] [6] [3]Labor and staffing friction: [8] [9] [10] [11] [6] [1]Transportation, routing, and parking: [15] [16] [17] [18] [19] [30] [1] [3]Real estate and site feasibility: [20] [21] [24] [12] [13] [2] [3]Sales and customer acquisition: [6] [25] [27] [26] [28] [3]Referral ecosystem: [6] [7] [25] [27] [26]Territory quality: [21] [20] [17] [15] [30] [31] [32] [3]Regulatory and operating friction: [21] [22] [23] [24] [12] [31] [32] [3] [1]
View the chart data as a table
| Concept | Target-market demand | Property replacement-cycle demand | Labor and staffing friction | Transportation, routing, and parking | Referral ecosystem |
|---|---|---|---|---|---|
| #1 City Wide | +2.3 pts | — | -0.6 pts | — | +0.6 pts |
| #2 Jan-Pro International | +1.7 pts | — | -0.1 pts | -0.2 pts | +0.1 pts |
| #3 ActionCOACH | +0.5 pts | — | -0.4 pts | — | +0.5 pts |
| #4 HomeSmiles | +1.7 pts | — | -1.5 pts | -0.2 pts | +0.5 pts |
| #5 Workout Anytime | +0.6 pts | — | -0.3 pts | — | — |
| #6 Pillar To Post Home Inspectors | +1.0 pts | +0.3 pts | -0.8 pts | -0.3 pts | — |
| #7 FASTSIGNS | +1.0 pts | — | -1.4 pts | -0.1 pts | +0.3 pts |
| #8 Rainbow International Restoration | +0.3 pts | +0.6 pts | -1.4 pts | -0.4 pts | +0.4 pts |
| #9 PuroClean | — | +0.6 pts | -1.5 pts | -0.5 pts | +0.4 pts |
| #10 Tiger Adjusters | +0.3 pts | — | -1.2 pts | -0.2 pts | — |
| #11 ZOOM DRAIN | +0.7 pts | — | -2.7 pts | -0.7 pts | +0.3 pts |
| #12 Aire Serv | +0.8 pts | +0.7 pts | -3.4 pts | -0.5 pts | — |
| #13 Mister Sparky Electric | +0.7 pts | +0.2 pts | -2.9 pts | -0.5 pts | — |
| #14 Mr. Rooter | +0.7 pts | — | -2.7 pts | -0.6 pts | — |
Interpretation
How to interpret the result
City Wide, Jan-Pro International, ActionCOACH led because their operating requirements captured more of the local support from target-market demand while remaining less exposed to labor and staffing friction. The same city condition can help one operating model and constrain another, so score differences should be read through each concept's factor pattern rather than as a universal franchise-quality verdict. The ordering is most assumption-sensitive for ActionCOACH, HomeSmiles, Workout Anytime; their ranks move more widely when individual factors are neutralized.
Local evidence assessed for modeling
Category comparisons
Best franchise categories we assessed in Ogden, Utah
Category summaries are shown only when at least two concepts qualified. Two-concept comparisons are explicitly labeled as limited.
Limited two-concept comparison
69.3Best Restoration franchise opportunities we assessed in Ogden, Utah
2 Restoration concepts qualified for comparison, with scores ranging from 69.0 to 69.5. Rainbow International Restoration ranked highest at 69.5. Property replacement-cycle demand added 0.6 points on average among the affected concepts. Labor and staffing friction reduced the exposed concepts by 1.4 points on average.
Interpret cautiously: A 0.5-point spread is too small to support a strong brand-level conclusion from city alignment alone.
- Concepts compared
- 2
- Score range
- 69.0–69.5
- Category average
- 69.3
Rainbow International Restoration69.5
PuroClean69.0
Metric registry
The 26 local metrics behind this analysis
The registry shows each public metric’s raw value, period, geography, source, and its actual role in the compiled analysis.
View all local metrics
| Metric | Raw value | Period | Geography | Role in analysis | Source |
|---|---|---|---|---|---|
| Resident population estimate on July 1, 2025 | 89,510people | July 1, 2025 population estimate; 2020-2024 ACS-style QuickFacts measures; 2022 economic receipts/sales | Ogden, Utah | Context only | [4] |
| Population change from the April 2020 estimate base to July 2025 | 2.5percent | July 1, 2025 population estimate; 2020-2024 ACS-style QuickFacts measures; 2022 economic receipts/sales | Ogden, Utah | Used in scoring | [4] |
| Households and owner-occupied housing share, 2020-2024 | households: 33,508; owner occupied housing unit rate percent: 61.3mixed | July 1, 2025 population estimate; 2020-2024 ACS-style QuickFacts measures; 2022 economic receipts/sales | Ogden, Utah | Context only | [4] |
| New dwelling units permitted from 2020 through 2023 and housing-type mix | new dwelling units permitted minimum: 2,000; multifamily or townhome share percent: 96; single family share percent: 3mixed | Permits issued 2020-2023; pipeline and zoning amendment described through October 15, 2024 | Ogden, Utah | Used in scoring | [5] |
| Multiple-family dwelling units in review, approved, or under construction when Ogden documented the commercial-zone policy | units minimum: 3,400; status: in review, approved, under constructionmixed | Permits issued 2020-2023; pipeline and zoning amendment described through October 15, 2024 | Ogden, Utah | Used in scoring | [5] |
| Largest employer ranges in Ogden City, March 2026 | Internal Revenue Service: 7,000-9,999; McKay Dee Hospital Center: 3,000-3,999; America First Credit Union: 2,000-2,999; Weber State University: 1,000-1,999; Ogden Regional Medical Center: 1,000-1,999employees range | Utah Firm Find data, March 2026 | Ogden, Utah | Used in scoring | [6] [3] |
| Weber State University fall 2025 student enrollment | 33,293students | Fall 2025 enrollment and 2024-25 institutional facts | Weber State University, Ogden, Utah | Used in scoring | [7] [3] |
| Hill Air Force Base workforce composition in the 2024 Economic Impact Statement | authorized active duty: 5,608; air force reserve or ang: 913; government civilians: 14,151; contract civilians: 6,221; total workforce: 26,893people | Fiscal year 2024 economic impact statement | Hill Air Force Base / Ogden Air Logistics Complex, Northern Utah | Used in scoring | [8] [1] |
| Ogden Air Logistics Complex workforce breadth and mission | personnel approximate: 7,000; job series count: 155; mission functions: logistics, support, maintenance and overhaul, distribution, engineering managementmixed | Current organizational description accessed August 2026 | Hill Air Force Base / Ogden Air Logistics Complex, Northern Utah | Used in scoring | [9] [1] |
| Private-sector aerospace and defense cluster scale reported by Ogden City | businesses: 242; jobs: 10,034; location quotient: 5.02; average annual wage usd: 101,489; share of total regional employment percent: 8.3mixed | JobsEQ Q4 2024 and Utah Firm Find | Ogden / Northern Utah aerospace and defense cluster | Used in scoring | [10] [2] |
| Engineering-services employment and average wage in the Ogden regional aerospace and defense profile | employment: 4,461; average annual wage usd: 106,327mixed | JobsEQ Q4 2024 and Utah Firm Find | Ogden / Northern Utah aerospace and defense cluster | Used in scoring | [10] |
| Selected major occupational-group wages and employment shares in the Ogden MSA, May 2024 | installation maintenance repair: mean hourly wage usd: 28.68, employment share percent: 4.5; production: mean hourly wage usd: 24.52, employment share percent: 7.6; architecture engineering: mean hourly wage usd: 46.85, employment share percent: 3.1; management: mean hourly wage usd: 56.13, employment share percent: 6.2; food preparation serving: mean hourly wage usd: 15.61, employment share percent: 8.1; building grounds cleaning maintenance: mean hourly wage usd: 17.9, employment share percent: 2.9; office administrative support: mean hourly wage usd: 22.04, employment share percent: 12.3mixed | May 2024 | Ogden, Utah Metropolitan Statistical Area | Used in scoring | [11] |
| Ogden City building design criteria for winter and seismic conditions | ground snow load psf: 43-50; seismic design categories present: D, E, F; geotechnical soils study required: yes; weathering: severe; winter design temperature f: 5; frost line depth inches: 30; ice barrier underlayment required: yesmixed | Current building design criteria accessed August 2026 | Ogden, Utah | Supports modeled relationship | [12] [2] |
| Liquefaction potential and damage likelihood require site-specific geotechnical investigation; mitigation may include soil improvement or special foundation design | site specific geotechnical investigation needed for property determination: yes; potential mitigation: soil improvement, special foundation designguidance | Current hazard guidance accessed August 2026 | Utah; Ogden applicability is site-specific | Context only | [13] [14] [2] |
| Street-parking restriction during snowfall and snow-removal conditions | parking prohibited when: snowing, snow removal apparent or imminent, snow or ice accumulation at least one inch; snowbound vehicle tow threshold hours: 48rule | Current winter parking rule accessed August 2026 | Ogden, Utah | Conditional relationship | [16] [15] [3] |
| Snow-removal road priority and ownership framework | city clearance goal hours: 15; goal qualifier: unless storm is prolonged; priority routes: hospitals, schools, heavily traveled city roads, intersections, slick hills and dangerous curves; road owners: Ogden City, UDOT, private owners or HOAs; state routes in ogden: 9mixed | Current snow-removal and parking rules accessed August 2026 | Ogden, Utah | Conditional relationship | [15] [17] |
| I-15 24th Street Interchange project status as of June 30, 2026 | status: Planned; project value usd: 20,408,300; construction expenditures usd: 0; preliminary engineering expenditures usd: 10,641,361mixed | Project status and expenditures as of June 30, 2026 | I-15 / 24th Street Interchange, Weber County | Context only | [18] [19] [1] |
| Business Depot Ogden and Ogden Business Exchange industrial-space context | business depot ogden acres minimum: 1,000; business depot existing space sqft minimum: 9,000,000; business depot development acres minimum: 300; ogden business exchange positioning: business and light industrial parkmixed | Current economic-development inventory accessed August 2026 | Business Depot Ogden and Ogden Business Exchange, Ogden | Conditional relationship | [20] [2] |
| East Central Community has special exterior-building regulations beyond other city areas | district bounds: between Adams and Harrison and 20th and 30th Streets; historic designation: Central Bench National Historic District; special controls: brick exterior painting or covering restrictions, exterior material limits, maximum building sizes for new construction, roof-pitch requirements for new construction, front-yard fence design requirementsmixed | Current special zoning provisions accessed August 2026 | East Central Community / Central Bench National Historic District, Ogden | Conditional relationship | [21] [3] |
| Ogden City requires a business license for legal businesses operating within city boundaries | general business license required: yes; sector specific external approvals may apply: yes; renewal processing guidance days: 3-5 business days after renewal request for invoicemixed | Current licensing requirements accessed August 2026 | Ogden, Utah | Context only | [22] |
| Home occupations face use and storage restrictions | family resident workers only: yes; dwelling alterations not allowed: yes; outside or accessory space use not allowed: yes; wholesale or retail commodity sales not allowed: yesrule | Current home-occupation rules accessed August 2026 | Home occupations in Ogden city | Context only | [23] [3] |
| Commercial construction permitting can require geotechnical, energy, sewer and location-specific approvals | new construction documents include: complete site and civil plan set, structural calculations, geotechnical soils report, project specifications, energy compliance; central weber sewer impact fee: applicable by project; business depot ogden approval: required for BDO projects; application deposit usd: 70.5mixed | Current commercial permit requirements accessed August 2026 | Commercial construction and remodel projects in Ogden | Context only | [24] [12] |
| Major local public institutions use formal supplier or solicitation processes | Weber State University: SciQuest sourcing events and supplier registration before response; Ogden City: formal solicitations with sealed-submittal and business-registration checks; Ogden Air Logistics Complex: federal-contractor onboarding path for new stakeholdersprocesses | Current sourcing process accessed August 2026 | Ogden-area public institutional buyers | Used in scoring | [25] [27] [26] |
| Ogden Express connects Ogden Central and downtown with Weber State University and McKay-Dee Hospital | first year riders minimum: 890,000; weber state stop riders first year: 250,000; weekday headway minutes: 10-15; current zero fare through: Spring Change Day 2028mixed | First year of service through August 2024 | Ogden Central Station–downtown–Weber State–McKay-Dee Hospital | Used in scoring | [29] [30] |
| County Business Patterns can provide establishment, employment and payroll data by industry at county, metro and ZIP geographies, but not a franchise-specific competitive set | reference year: 2,023; data fields: establishments, employment, first quarter payroll, annual payroll; geographies: county, metropolitan area, ZIP code; category specific franchise identity: nomixed | 2023 County Business Patterns, released June 26, 2025 | U.S | Context only | [28] |
| Zone Ogden Unified Development Code rewrite is not yet an active citywide replacement code | complete draft finished: February 2026; planning commission recommendation: approval recommended; city council status: review pending / item unscheduled as of August 7, 2026; would replace titles: 14, 15, 17, 18mixed | Draft completed February 2026; Planning Commission recommended approval; City Council review pending as accessed August 2026 | Ogden, Utah | Context only | [31] [32] |
How to use the ranking
What the model can and cannot establish
- Scores measure local operating alignment, not expected financial performance or franchise-system quality.
- Citywide evidence may not describe the exact site or territory ultimately offered.
- Conditional effects are shown for diligence but do not change the published score until their applicability is established.
Methodology
How the local-alignment ranking is calculated
Measure the city
Collect reusable local metrics with source, period, geography, and confidence fields.
Profile each operating model
Map each franchise to controlled operating attributes and local sensitivities.
Apply scoreable effects
Score only effects that apply without an unresolved site, territory, customer, or project gate.
Preserve conditional effects
Keep location- or territory-dependent issues visible for diligence without automatically changing the score.
Test rank sensitivity
Remove one factor at a time from every concept and rerank using full-precision scores.
Generate public output
Create the ranking, factor-status ledger, visuals, metric registry, and automated quality report from the same data.
How the common baseline becomes a city-specific score
Every concept starts from the same 70.0 reference point, so differences come only from modeled local interactions. In this city, City Wide reached 72.28 after target-market demand +2.3 pts, labor and staffing friction -0.6 pts, and referral ecosystem +0.6 pts. The current model caps total local movement at ±18.0 points. The score is not a percentage, probability, or estimate of investment quality.
Precision and materiality
Calculations use full-precision values. Published scores and factor contributions display one decimal place, while ranks use full precision. Effects smaller than 0.1 points are identified as below the publication threshold rather than presented as a meaningful zero.
Score tiers
Tier 1 · Strongest modeled alignment80.0–100.0
Tier 2 · Favorable modeled alignment72.0–<80.0
Tier 3 · Mixed modeled alignment64.0–<72.0
Tier 4 · Higher-friction modeled alignment0.0–<64.0
How factor rows are classified
Positive local adjustmentNegative local adjustmentMeasured; no meaningful local adjustmentEffect below the publication thresholdNot applicable to this operating modelDepends on the specific site, territory, or operating conditionNot included in the score
What “best” means here
“Best” means the strongest modeled local operating alignment among the franchise concepts assessed on this page.
Model governance
How this report is calculated and corrected
Calculation controls
- Model designer
- Thomas Jepsen
No concept’s final score is manually raised or lowered after calculation. Before this template is activated, the report is reviewed for source scope, classification, arithmetic, unsupported claims, duplication, and readability.
Model history
- Model 0.9.0-calibration · August 19, 2026Added compiler-derived decision intelligence and observation usage mapping., Changed factor sensitivity and channel counterfactuals to full model reruns., Added data-dependent city content signals while preserving legacy public report fields., and Added model-owned semantic compatibility gates and backward-compatible channel-level evidence attribution.
Corrections policy
Corrected source, geography, or operating-profile evidence triggers a full compiler rerun so every dependent score and visual is recalculated.
Source registry
Evidence represented in this report
Each source identifies its period, scope, and the local metrics it supports. Internal or supplied research is not presented as independently accessible evidence.
- 1Forensic Audit of Municipal Structural Constraints and Deal-Killer LiabilitiesInternal or supplied research; not publicly accessible.
Used for: Hill Air Force Base workforce composition in the 2024 Economic Impact Statement, Ogden Air Logistics Complex workforce breadth and mission, and I-15 24th Street Interchange project status as of June 30, 2026
- 2Strategic Utility Delta Audit: Structural Inefficiencies and CRE Arbitrage Across Local U.S. MarketsInternal or supplied research; not publicly accessible.
Used for: Private-sector aerospace and defense cluster scale reported by Ogden City, Ogden City building design criteria for winter and seismic conditions, Liquefaction potential and damage likelihood require site-specific geotechnical investigation; mitigation may include soil improvement or special foundation design, and Business Depot Ogden and Ogden Business Exchange industrial-space context
- 3Franchise data - remake - B startInternal or supplied research; not publicly accessible.
Used for: Largest employer ranges in Ogden City, March 2026, Weber State University fall 2025 student enrollment, Street-parking restriction during snowfall and snow-removal conditions, East Central Community has special exterior-building regulations beyond other city areas, and Home occupations face use and storage restrictions
- 4QuickFacts: Ogden city, Utah
Used for: Resident population estimate on July 1, 2025, Population change from the April 2020 estimate base to July 2025, and Households and owner-occupied housing share, 2020-2024
- 5Multiple-family dwellings in C-2/CP-2 and C-3/CP-3 Zones
Used for: New dwelling units permitted from 2020 through 2023 and housing-type mix and Multiple-family dwelling units in review, approved, or under construction when Ogden documented the commercial-zone policy
- 6Largest Employers
Used for: Largest employer ranges in Ogden City, March 2026
- 7About WSU
Used for: Weber State University fall 2025 student enrollment
- 8Hill Economic Impact 2024
Used for: Hill Air Force Base workforce composition in the 2024 Economic Impact Statement
- 9Ogden Air Logistics Complex
Used for: Ogden Air Logistics Complex workforce breadth and mission
- 10Aerospace and Defense
Used for: Private-sector aerospace and defense cluster scale reported by Ogden City and Engineering-services employment and average wage in the Ogden regional aerospace and defense profile
- 11Occupational Employment and Wages in Ogden — May 2024
Used for: Selected major occupational-group wages and employment shares in the Ogden MSA, May 2024
- 12Design Criteria
Used for: Ogden City building design criteria for winter and seismic conditions and Commercial construction permitting can require geotechnical, energy, sewer and location-specific approvals
- 13Liquefaction
Used for: Liquefaction potential and damage likelihood require site-specific geotechnical investigation; mitigation may include soil improvement or special foundation design
- 14Liquefaction-Potential Map for a Part of Weber County
Used for: Liquefaction potential and damage likelihood require site-specific geotechnical investigation; mitigation may include soil improvement or special foundation design
- 15Info for the General Public — Snow Removal
Used for: Street-parking restriction during snowfall and snow-removal conditions and Snow-removal road priority and ownership framework
- 16Parking on the street during and after snowfall
Used for: Street-parking restriction during snowfall and snow-removal conditions
- 17City & State Roads
Used for: Snow-removal road priority and ownership framework
- 18Project Details: I-15; 24th Street Interchange
Used for: I-15 24th Street Interchange project status as of June 30, 2026
- 19City Budget Season - Economic Development Highlight
Used for: I-15 24th Street Interchange project status as of June 30, 2026
- 20Featured Real Estate
Used for: Business Depot Ogden and Ogden Business Exchange industrial-space context
- 21Special Provisions of the East Central Community
Used for: East Central Community has special exterior-building regulations beyond other city areas
- 22Business Licensing
Used for: Ogden City requires a business license for legal businesses operating within city boundaries
- 23Home Occupation Licenses
Used for: Home occupations face use and storage restrictions
- 24Permit Applications
Used for: Commercial construction permitting can require geotechnical, energy, sewer and location-specific approvals
- 25Bid Opportunities
Used for: Major local public institutions use formal supplier or solicitation processes
- 26Business Guidelines
Used for: Major local public institutions use formal supplier or solicitation processes
- 27Purchasing - Bid Opportunities
Used for: Major local public institutions use formal supplier or solicitation processes
- 28County Business Patterns (CBP) APIs
Used for: County Business Patterns can provide establishment, employment and payroll data by industry at county, metro and ZIP geographies, but not a franchise-specific competitive set
- 29Utah Transit Authority celebrates successful first year of Ogden Express
Used for: Ogden Express connects Ogden Central and downtown with Weber State University and McKay-Dee Hospital
- 30Route 603X - Ogden Express (OGX) Schedule
Used for: Ogden Express connects Ogden Central and downtown with Weber State University and McKay-Dee Hospital
- 31Zone Ogden - Development Code Rewrite
Used for: Zone Ogden Unified Development Code rewrite is not yet an active citywide replacement code
- 32Land Use Applications in Review
Used for: Zone Ogden Unified Development Code rewrite is not yet an active citywide replacement code
Before contacting a franchisor
Complete the next layer of due diligence
- Confirm the exact protected territory and neighboring units.
- Review the current Franchise Disclosure Document.
- Validate local staffing, licensing, insurance, and service-base assumptions.
- Obtain location, vehicle, buildout, or working-capital estimates.
- Speak with current and former franchisees.
- Build a candidate-specific financial scenario.
Apply the analysis to your situation
Review how these market findings apply to your budget, role, and proposed territory.
The city score does not include your experience, capital structure, time commitment, financing, or exact territory.
Disclaimer and broker disclosure: This analysis is informational and does not constitute financial, legal, accounting, or investment advice. Market-alignment scores do not predict financial performance or business success. Offers are made only through the delivery of a Franchise Disclosure Document. We may receive referral compensation from participating franchisors; compensation is not an input to the scoring model.