69.3 average across 2 concepts
Local operating-model alignment analysis
Best Franchise Opportunities We Assessed in Ogden, Utah
We ranked 14 franchise concepts for Ogden, Utah using local demand, labor, transportation, real estate, regulation, and source-backed evidence.
Evaluation set
Why these concepts were evaluated
This is not a ranking of every franchise that may be offered in the city.
Concepts were included when enough operating-model information existed to assign a provisional local-sensitivity profile. Unresolved inputs reduce confidence or remain conditional rather than automatically excluding a concept.
A brand’s participation in our referral network does not add points or change its position.
City-level conclusions
What stood out in our assessment
0.9 points average among 13 affected concepts
1.5 points average reduction among 14 affected concepts
Tested rank range spans 8 positions
Executive conclusion
What the ranking means for Ogden, Utah
Our Ogden, Utah analysis favored concepts whose operating requirements matched the city’s strongest service-demand conditions without depending too heavily on inexpensive labor, easy routing, or low-cost commercial space. City Wide, Jan-Pro International, and ActionCOACH produced the three highest modeled alignment scores in the evaluated set. Target-market demand was the strongest positive factor: it materially affected 13 concepts and added 0.9 points on average among them. Labor and staffing friction was the broadest negative pressure, reducing the 14 exposed concepts by 1.5 points on average. The result is not that the highest-ranked brand is universally better. It means that, under the documented city assumptions and the operating profiles available to us, its local advantages outweighed its modeled constraints more effectively. Territory boundaries, candidate capabilities, capital structure, franchise economics, current FDD disclosures, and local franchisee validation remain outside this ranking and can materially change the decision.
How this differs from a directory: the model does not award points for brand popularity, advertising placement, or referral compensation. It tests how documented local conditions interact with each concept’s operating requirements.
Best franchise opportunities assessed
Top 10 local-alignment scores from 14 concepts assessed
“Best” refers to modeled local operating alignment among the concepts assessed—not expected earnings, franchise-system quality, or candidate fit.
| Rank | Franchise | Alignment and tier | Largest advantage | Largest constraint | Evidence confidence |
|---|---|---|---|---|---|
| 1 | City WideFacility management | 72.3Tier 2 · Favorable modeled alignment | +2.3 ptsTarget-market demand | -0.6 ptsLabor and staffing friction | Moderate evidence confidence |
| 2 | Jan-Pro InternationalCommercial cleaning | 71.5Tier 3 · Mixed modeled alignment | +1.7 ptsTarget-market demand | -0.2 ptsTransportation, routing, and parking | Moderate evidence confidence |
| 3 | ActionCOACHBusiness coaching | 70.6Tier 3 · Mixed modeled alignment | +0.5 ptsReferral ecosystem | -0.4 ptsLabor and staffing friction | Moderate evidence confidence |
| 4 | Pillar To Post Home InspectorsHome inspection | 70.5Tier 3 · Mixed modeled alignment | +1.0 ptsTarget-market demand | -0.8 ptsLabor and staffing friction | Moderate evidence confidence |
| 5 | HomeSmilesProperty maintenance services | 70.4Tier 3 · Mixed modeled alignment | +1.7 ptsTarget-market demand | -1.5 ptsLabor and staffing friction | Moderate evidence confidence |
| 6 | Workout AnytimeFitness | 70.2Tier 3 · Mixed modeled alignment | +0.6 ptsTarget-market demand | -0.3 ptsLabor and staffing friction | Moderate evidence confidence |
| 7 | FASTSIGNSSigns and graphics | 69.7Tier 3 · Mixed modeled alignment | +1.0 ptsTarget-market demand | -1.4 ptsLabor and staffing friction | Moderate evidence confidence |
| 8 | Rainbow International RestorationRestoration | 69.5Tier 3 · Mixed modeled alignment | +0.6 ptsProperty replacement-cycle demand | -1.4 ptsLabor and staffing friction | Moderate evidence confidence |
| 9 | Tiger AdjustersPublic insurance adjusting | 69.2Tier 3 · Mixed modeled alignment | +0.3 ptsReferral ecosystem | -1.2 ptsLabor and staffing friction | Moderate evidence confidence |
| 10 | PuroCleanRestoration | 69.0Tier 3 · Mixed modeled alignment | +0.6 ptsProperty replacement-cycle demand | -1.5 ptsLabor and staffing friction | Moderate evidence confidence |
Original factor comparison
How each factor affected the highest-rated franchise concepts
The graph includes the top 14 concepts by local-alignment score. Only nonzero score contributions are plotted. A factor is removed when every displayed concept received 0.0 points from it. Hover or focus a concept name to highlight all of its remaining data points.
View the chart data as a table
| Concept | Target-market demand | Property replacement-cycle demand | Labor and staffing friction | Transportation, routing, and parking | Referral ecosystem |
|---|---|---|---|---|---|
| #1 City Wide | +2.3 pts | — | -0.6 pts | — | +0.6 pts |
| #2 Jan-Pro International | +1.7 pts | — | -0.1 pts | -0.2 pts | +0.1 pts |
| #3 ActionCOACH | +0.5 pts | — | -0.4 pts | — | +0.5 pts |
| #4 Pillar To Post Home Inspectors | +1.0 pts | +0.3 pts | -0.8 pts | -0.3 pts | +0.3 pts |
| #5 HomeSmiles | +1.7 pts | — | -1.5 pts | -0.2 pts | +0.5 pts |
| #6 Workout Anytime | +0.6 pts | — | -0.3 pts | — | — |
| #7 FASTSIGNS | +1.0 pts | — | -1.4 pts | -0.1 pts | +0.3 pts |
| #8 Rainbow International Restoration | +0.3 pts | +0.6 pts | -1.4 pts | -0.4 pts | +0.4 pts |
| #9 Tiger Adjusters | +0.3 pts | — | -1.2 pts | -0.2 pts | +0.3 pts |
| #10 PuroClean | — | +0.6 pts | -1.5 pts | -0.5 pts | +0.4 pts |
| #11 ZOOM DRAIN | +0.7 pts | — | -2.7 pts | -0.7 pts | +0.3 pts |
| #12 Aire Serv | +0.8 pts | +0.7 pts | -3.4 pts | -0.5 pts | — |
| #13 Mister Sparky Electric | +0.7 pts | +0.2 pts | -2.9 pts | -0.5 pts | +0.1 pts |
| #14 Mr. Rooter | +0.7 pts | — | -2.7 pts | -0.6 pts | +0.1 pts |
Rank stability
Which positions depend most on individual assumptions?
The line shows the best and worst rank reached when one factor was removed from every concept. A narrow range indicates a more stable position.
Neutralizing a factor removes it from every concept. A concept can move down even when its own score improves because competitors may benefit more.
Worked score example
How we calculated City Wide
This example uses the same ledger shown for every concept and must reconcile exactly to the published score.
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +2.3 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.6 |
| Transportation, routing, and parking | Effect below the publication threshold |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.6 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 72.28 |
| Published local-market alignment | 72.3 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Interpretation
How to interpret the result
City Wide, Jan-Pro International, ActionCOACH led because their operating requirements captured more of the local support from target-market demand while remaining less exposed to labor and staffing friction. The same city condition can help one operating model and constrain another, so score differences should be read through each concept's factor pattern rather than as a universal franchise-quality verdict. The ordering is most assumption-sensitive for ActionCOACH, HomeSmiles, Workout Anytime; their ranks move more widely when individual factors are neutralized.
Factor impact
Which local conditions changed scores or rankings?
We neutralized one factor at a time, recalculated every score, and then measured both absolute score movement and changes in rank order.
Target-market demand
We tested how much of the city’s theoretical customer and business demand remained usable after operating friction.
We applied a measurable adjustment to 13 of 14 concepts. When we neutralized the factor and recalculated the table, 13 concepts changed position. HomeSmiles moved from #5 to #9, the largest movement among concepts directly affected by this factor.
Concepts helped most
Property replacement-cycle demand
We compared the age and condition of relevant property systems with the services each concept is actually equipped to provide.
We applied a measurable adjustment to 5 of 14 concepts. When we neutralized the factor and recalculated the table, 6 concepts changed position. Aire Serv moved from #12 to #14, the largest movement among concepts directly affected by this factor.
Concepts helped most
Labor and staffing friction
We compared each concept’s frontline and specialist staffing requirements with the local labor environment.
We applied a measurable adjustment to 14 of 14 concepts. When we neutralized the factor and recalculated the table, 11 concepts changed position. Aire Serv moved from #12 to #6, the largest movement among concepts directly affected by this factor.
Concepts challenged most
Transportation, routing, and parking
We recalculated route-dependent models after accounting for travel corridors, parking, and the number of productive stops they require.
We applied a measurable adjustment to 11 of 14 concepts. When we neutralized the factor and recalculated the table, 8 concepts changed position. Mr. Rooter moved from #14 to #12, the largest movement among concepts directly affected by this factor.
Concepts challenged most
Referral ecosystem
We tested whether the local professional and institutional referral ecosystem materially separated the assessed concepts.
We applied a measurable adjustment to 12 of 14 concepts. When we neutralized the factor and recalculated the table, 7 concepts changed position. ZOOM DRAIN moved from #11 to #14, the largest movement among concepts directly affected by this factor.
Concepts helped most
- Competitive environmentNo material score adjustment
- Real estate and site feasibilityNo material score adjustment
- Sales and customer acquisitionNo material score adjustment
- Territory qualityNo material score adjustment
- Regulatory and operating frictionNo material score adjustment
Category comparisons
Best franchise categories we assessed in Ogden, Utah
Category summaries are shown only when at least two concepts qualified. Two-concept comparisons are explicitly labeled as limited.
Best Restoration franchise opportunities we assessed in Ogden, Utah
2 Restoration concepts qualified for comparison, with scores ranging from 69.0 to 69.5. Rainbow International Restoration ranked highest at 69.5. Property replacement-cycle demand added 0.6 points on average among the affected concepts. Labor and staffing friction reduced the exposed concepts by 1.4 points on average.
Interpret cautiously: A 0.5-point spread is too small to support a strong brand-level conclusion from city alignment alone.
- Concepts compared
- 2
- Score range
- 69.0–69.5
- Category average
- 69.3
Compare all assessed concepts
Explore the complete score calculations
14 concepts shown. Expand a concept to see how each factor was treated and the single next check most capable of changing the result.
City Wide
Rank sensitivity: Stable
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +2.3 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.6 |
| Transportation, routing, and parking | Effect below the publication threshold |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.6 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 72.28 |
| Published local-market alignment | 72.3 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +2.3 pts
- Tested rank range
- #1–#2
Most important next check
How many qualified facility and property-management accounts must be reachable for City Wide to support its local contract pipeline?
Jan-Pro International
Rank sensitivity: Stable
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.7 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.1 |
| Transportation, routing, and parking | -0.2 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.1 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 71.52 |
| Published local-market alignment | 71.5 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.7 pts
- Tested rank range
- #2–#3
Most important next check
What concentration of recurring commercial accounts is required for Jan-Pro International to build an efficient local book of business?
ActionCOACH
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.5 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.4 |
| Transportation, routing, and parking | Not applicable to this operating model |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.5 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.61 |
| Published local-market alignment | 70.6 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Referral ecosystem +0.5 pts
- Tested rank range
- #1–#7
Most important next check
What mix of outbound prospecting, professional referrals, and system-generated leads is assumed for ActionCOACH's local client pipeline?
Pillar To Post Home Inspectors
Rank sensitivity: Moderately sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.0 |
| Property replacement-cycle demand | +0.3 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.8 |
| Transportation, routing, and parking | -0.3 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.3 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.53 |
| Published local-market alignment | 70.5 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.0 pts
- Tested rank range
- #3–#5
Most important next check
Which transaction segments and property types are expected to generate the most inspection demand for Pillar To Post Home Inspectors?
HomeSmiles
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.7 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -1.5 |
| Transportation, routing, and parking | -0.2 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.5 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.39 |
| Published local-market alignment | 70.4 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +1.7 pts
- Tested rank range
- #2–#9
Most important next check
What local sales staffing and activity level are required for HomeSmiles to build its initial pipeline?
Workout Anytime
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.6 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -0.3 |
| Transportation, routing, and parking | Not applicable to this operating model |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not applicable to this operating model |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 70.22 |
| Published local-market alignment | 70.2 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Target-market demand +0.6 pts
- Tested rank range
- #3–#9
Most important next check
What trade-area boundary and population base would Workout Anytime use to evaluate the proposed location?
FASTSIGNS
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +1.0 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -1.4 |
| Transportation, routing, and parking | -0.1 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.3 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.71 |
| Published local-market alignment | 69.7 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -1.4 pts
- Tested rank range
- #5–#10
Most important next check
What local sales staffing and activity level are required for FASTSIGNS to build its initial pipeline?
Rainbow International Restoration
Rank sensitivity: Moderately sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.3 |
| Property replacement-cycle demand | +0.6 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -1.4 |
| Transportation, routing, and parking | -0.4 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.4 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.52 |
| Published local-market alignment | 69.5 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -1.4 pts
- Tested rank range
- #6–#9
Most important next check
What opening staffing ratio, wage range, and retention plan does Rainbow International Restoration assume for frontline roles?
Tiger Adjusters
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.3 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -1.2 |
| Transportation, routing, and parking | -0.2 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.3 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.23 |
| Published local-market alignment | 69.2 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -1.2 pts
- Tested rank range
- #8–#12
Most important next check
What local sales staffing and activity level are required for Tiger Adjusters to build its initial pipeline?
PuroClean
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | Not applicable to this operating model |
| Property replacement-cycle demand | +0.6 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -1.5 |
| Transportation, routing, and parking | -0.5 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.4 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 69.03 |
| Published local-market alignment | 69.0 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -1.5 pts
- Tested rank range
- #7–#11
Most important next check
Which technical roles are hardest to staff for PuroClean, and what training pipeline reduces that exposure?
ZOOM DRAIN
Rank sensitivity: Moderately sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.7 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -2.7 |
| Transportation, routing, and parking | -0.7 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.3 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 67.64 |
| Published local-market alignment | 67.6 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -2.7 pts
- Tested rank range
- #11–#14
Most important next check
What after-hours drain and sewer technician coverage must ZOOM DRAIN maintain, and what staffing model protects response times?
Aire Serv
Rank sensitivity: Highly sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.8 |
| Property replacement-cycle demand | +0.7 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -3.4 |
| Transportation, routing, and parking | -0.5 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | Not applicable to this operating model |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 67.61 |
| Published local-market alignment | 67.6 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Adequate
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -3.4 pts
- Tested rank range
- #6–#14
Most important next check
Which HVAC technician specialties must Aire Serv staff first, and what recruiting and training runway is built into the opening plan?
Mister Sparky Electric
Rank sensitivity: Moderately sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.7 |
| Property replacement-cycle demand | +0.2 |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -2.9 |
| Transportation, routing, and parking | -0.5 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.1 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 67.60 |
| Published local-market alignment | 67.6 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -2.9 pts
- Tested rank range
- #10–#13
Most important next check
Which licensed roles must Mister Sparky Electric hire or contract locally, and what recruiting timeline is built into the opening plan?
Mr. Rooter
Rank sensitivity: Moderately sensitive
How we scored this concept
Full score ledger
Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.
| Neutral model baseline | 70.0 |
|---|---|
| Target-market demand | +0.7 |
| Property replacement-cycle demand | Not applicable to this operating model |
| Competitive environment | Not included in the score |
| Labor and staffing friction | -2.7 |
| Transportation, routing, and parking | -0.6 |
| Real estate and site feasibility | Not included in the score |
| Sales and customer acquisition | Depends on the specific site, territory, or operating condition |
| Referral ecosystem | +0.1 |
| Territory quality | Depends on the specific site, territory, or operating condition |
| Regulatory and operating friction | Depends on the specific site, territory, or operating condition |
| Full-precision calculated score | 67.57 |
| Published local-market alignment | 67.6 |
Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.
Evidence confidence
- City Modifier Evidence
- Adequate
- Factor Research Coverage
- Strong
- Franchise-profile completeness
- Limited
- Source-evidence confidence
- Strong
- Geographic applicability
- Adequate
- Overall evidence confidence
- Moderate evidence confidence
- Largest absolute effect
- Labor and staffing friction -2.7 pts
- Tested rank range
- #12–#14
Most important next check
What mix of scheduled-service plumbers and emergency-response capacity must Mr. Rooter staff for the proposed territory?
No franchise concepts match the selected filters.
Metric registry
The 26 local metrics behind this analysis
The registry exposes the raw value, period, geography, factor mapping, and source for every public metric used in the city research.
View all local metrics
| Metric | Raw value | Period | Geography | How used | Source |
|---|---|---|---|---|---|
| Resident population estimate on July 1, 2025 | 89,510people | July 1, 2025 population estimate; 2020-2024 ACS-style QuickFacts measures; 2022 economic receipts/sales | Ogden, Utah | Evidence for Target-market demand, Territory quality | [4] |
| Population change from the April 2020 estimate base to July 2025 | 2.5percent | July 1, 2025 population estimate; 2020-2024 ACS-style QuickFacts measures; 2022 economic receipts/sales | Ogden, Utah | Evidence for Target-market demand | [4] |
| Households and owner-occupied housing share, 2020-2024 | households: 33,508; owner occupied housing unit rate percent: 61.3mixed | July 1, 2025 population estimate; 2020-2024 ACS-style QuickFacts measures; 2022 economic receipts/sales | Ogden, Utah | Evidence for Target-market demand, Property replacement-cycle demand | [4] |
| New dwelling units permitted from 2020 through 2023 and housing-type mix | new dwelling units permitted minimum: 2,000; multifamily or townhome share percent: 96; single family share percent: 3mixed | Permits issued 2020-2023; pipeline and zoning amendment described through October 15, 2024 | Ogden, Utah | Evidence for Target-market demand, Real estate and site feasibility, Territory quality | [5] |
| Multiple-family dwelling units in review, approved, or under construction when Ogden documented the commercial-zone policy | units minimum: 3,400; status: in review, approved, under constructionmixed | Permits issued 2020-2023; pipeline and zoning amendment described through October 15, 2024 | Ogden, Utah | Evidence for Target-market demand, Real estate and site feasibility | [5] |
| Largest employer ranges in Ogden City, March 2026 | Internal Revenue Service: 7,000-9,999; McKay Dee Hospital Center: 3,000-3,999; America First Credit Union: 2,000-2,999; Weber State University: 1,000-1,999; Ogden Regional Medical Center: 1,000-1,999employees range | Utah Firm Find data, March 2026 | Ogden, Utah | Evidence for Target-market demand, Referral ecosystem, Sales and customer acquisition, Labor and staffing friction | [6] [3] |
| Weber State University fall 2025 student enrollment | 33,293students | Fall 2025 enrollment and 2024-25 institutional facts | Weber State University, Ogden, Utah | Evidence for Target-market demand, Referral ecosystem | [7] [3] |
| Hill Air Force Base workforce composition in the 2024 Economic Impact Statement | authorized active duty: 5,608; air force reserve or ang: 913; government civilians: 14,151; contract civilians: 6,221; total workforce: 26,893people | Fiscal year 2024 economic impact statement | Hill Air Force Base / Ogden Air Logistics Complex, Northern Utah | Evidence for Labor and staffing friction, Target-market demand | [8] [1] |
| Ogden Air Logistics Complex workforce breadth and mission | personnel approximate: 7,000; job series count: 155; mission functions: logistics, support, maintenance and overhaul, distribution, engineering managementmixed | Current organizational description accessed August 2026 | Hill Air Force Base / Ogden Air Logistics Complex, Northern Utah | Evidence for Labor and staffing friction | [9] [1] |
| Private-sector aerospace and defense cluster scale reported by Ogden City | businesses: 242; jobs: 10,034; location quotient: 5.02; average annual wage usd: 101,489; share of total regional employment percent: 8.3mixed | JobsEQ Q4 2024 and Utah Firm Find | Ogden / Northern Utah aerospace and defense cluster | Evidence for Labor and staffing friction, Target-market demand | [10] [2] |
| Engineering-services employment and average wage in the Ogden regional aerospace and defense profile | employment: 4,461; average annual wage usd: 106,327mixed | JobsEQ Q4 2024 and Utah Firm Find | Ogden / Northern Utah aerospace and defense cluster | Evidence for Labor and staffing friction | [10] |
| Selected major occupational-group wages and employment shares in the Ogden MSA, May 2024 | installation maintenance repair: mean hourly wage usd: 28.68, employment share percent: 4.5; production: mean hourly wage usd: 24.52, employment share percent: 7.6; architecture engineering: mean hourly wage usd: 46.85, employment share percent: 3.1; management: mean hourly wage usd: 56.13, employment share percent: 6.2; food preparation serving: mean hourly wage usd: 15.61, employment share percent: 8.1; building grounds cleaning maintenance: mean hourly wage usd: 17.9, employment share percent: 2.9; office administrative support: mean hourly wage usd: 22.04, employment share percent: 12.3mixed | May 2024 | Ogden, Utah Metropolitan Statistical Area | Evidence for Labor and staffing friction | [11] |
| Ogden City building design criteria for winter and seismic conditions | ground snow load psf: 43-50; seismic design categories present: D, E, F; geotechnical soils study required: yes; weathering: severe; winter design temperature f: 5; frost line depth inches: 30; ice barrier underlayment required: yesmixed | Current building design criteria accessed August 2026 | Ogden, Utah | Evidence for Property replacement-cycle demand, Transportation, routing, and parking, Regulatory and operating friction, Real estate and site feasibility | [12] [2] |
| Liquefaction potential and damage likelihood require site-specific geotechnical investigation; mitigation may include soil improvement or special foundation design | site specific geotechnical investigation needed for property determination: yes; potential mitigation: soil improvement, special foundation designguidance | Current hazard guidance accessed August 2026 | Utah; Ogden applicability is site-specific | Evidence for Property replacement-cycle demand, Real estate and site feasibility, Regulatory and operating friction | [13] [14] [2] |
| Street-parking restriction during snowfall and snow-removal conditions | parking prohibited when: snowing, snow removal apparent or imminent, snow or ice accumulation at least one inch; snowbound vehicle tow threshold hours: 48rule | Current winter parking rule accessed August 2026 | Ogden, Utah | Evidence for Transportation, routing, and parking | [16] [15] [3] |
| Snow-removal road priority and ownership framework | city clearance goal hours: 15; goal qualifier: unless storm is prolonged; priority routes: hospitals, schools, heavily traveled city roads, intersections, slick hills and dangerous curves; road owners: Ogden City, UDOT, private owners or HOAs; state routes in ogden: 9mixed | Current snow-removal and parking rules accessed August 2026 | Ogden, Utah | Evidence for Transportation, routing, and parking, Territory quality | [15] [17] |
| I-15 24th Street Interchange project status as of June 30, 2026 | status: Planned; project value usd: 20,408,300; construction expenditures usd: 0; preliminary engineering expenditures usd: 10,641,361mixed | Project status and expenditures as of June 30, 2026 | I-15 / 24th Street Interchange, Weber County | Evidence for Transportation, routing, and parking | [18] [19] [1] |
| Business Depot Ogden and Ogden Business Exchange industrial-space context | business depot ogden acres minimum: 1,000; business depot existing space sqft minimum: 9,000,000; business depot development acres minimum: 300; ogden business exchange positioning: business and light industrial parkmixed | Current economic-development inventory accessed August 2026 | Business Depot Ogden and Ogden Business Exchange, Ogden | Evidence for Real estate and site feasibility, Territory quality | [20] [2] |
| East Central Community has special exterior-building regulations beyond other city areas | district bounds: between Adams and Harrison and 20th and 30th Streets; historic designation: Central Bench National Historic District; special controls: brick exterior painting or covering restrictions, exterior material limits, maximum building sizes for new construction, roof-pitch requirements for new construction, front-yard fence design requirementsmixed | Current special zoning provisions accessed August 2026 | East Central Community / Central Bench National Historic District, Ogden | Evidence for Regulatory and operating friction, Territory quality, Real estate and site feasibility | [21] [3] |
| Ogden City requires a business license for legal businesses operating within city boundaries | general business license required: yes; sector specific external approvals may apply: yes; renewal processing guidance days: 3-5 business days after renewal request for invoicemixed | Current licensing requirements accessed August 2026 | Ogden, Utah | Evidence for Regulatory and operating friction | [22] |
| Home occupations face use and storage restrictions | family resident workers only: yes; dwelling alterations not allowed: yes; outside or accessory space use not allowed: yes; wholesale or retail commodity sales not allowed: yesrule | Current home-occupation rules accessed August 2026 | Home occupations in Ogden city | Evidence for Regulatory and operating friction, Real estate and site feasibility | [23] [3] |
| Commercial construction permitting can require geotechnical, energy, sewer and location-specific approvals | new construction documents include: complete site and civil plan set, structural calculations, geotechnical soils report, project specifications, energy compliance; central weber sewer impact fee: applicable by project; business depot ogden approval: required for BDO projects; application deposit usd: 70.5mixed | Current commercial permit requirements accessed August 2026 | Commercial construction and remodel projects in Ogden | Evidence for Regulatory and operating friction, Real estate and site feasibility | [24] [12] |
| Major local public institutions use formal supplier or solicitation processes | Weber State University: SciQuest sourcing events and supplier registration before response; Ogden City: formal solicitations with sealed-submittal and business-registration checks; Ogden Air Logistics Complex: federal-contractor onboarding path for new stakeholdersprocesses | Current sourcing process accessed August 2026 | Ogden-area public institutional buyers | Evidence for Sales and customer acquisition, Referral ecosystem, Target-market demand | [25] [27] [26] |
| Ogden Express connects Ogden Central and downtown with Weber State University and McKay-Dee Hospital | first year riders minimum: 890,000; weber state stop riders first year: 250,000; weekday headway minutes: 10-15; current zero fare through: Spring Change Day 2028mixed | First year of service through August 2024 | Ogden Central Station–downtown–Weber State–McKay-Dee Hospital | Evidence for Target-market demand, Territory quality, Transportation, routing, and parking | [29] [30] |
| County Business Patterns can provide establishment, employment and payroll data by industry at county, metro and ZIP geographies, but not a franchise-specific competitive set | reference year: 2,023; data fields: establishments, employment, first quarter payroll, annual payroll; geographies: county, metropolitan area, ZIP code; category specific franchise identity: nomixed | 2023 County Business Patterns, released June 26, 2025 | U.S | Evidence for Competitive environment, Sales and customer acquisition | [28] |
| Zone Ogden Unified Development Code rewrite is not yet an active citywide replacement code | complete draft finished: February 2026; planning commission recommendation: approval recommended; city council status: review pending / item unscheduled as of August 7, 2026; would replace titles: 14, 15, 17, 18mixed | Draft completed February 2026; Planning Commission recommended approval; City Council review pending as accessed August 2026 | Ogden, Utah | Evidence for Regulatory and operating friction, Territory quality | [31] [32] |
How to use the ranking
What the model can and cannot establish
- Scores measure local operating alignment, not expected financial performance or franchise-system quality.
- Citywide evidence may not describe the exact site or territory ultimately offered.
- Conditional effects are shown for diligence but do not change the published score until their applicability is established.
Methodology
How the local-alignment ranking is calculated
Measure the city
Collect reusable local metrics with source, period, geography, and confidence fields.
Profile each operating model
Map each franchise to controlled operating attributes and local sensitivities.
Apply scoreable effects
Score only effects that apply without an unresolved site, territory, customer, or project gate.
Preserve conditional effects
Keep location- or territory-dependent issues visible for diligence without automatically changing the score.
Test rank sensitivity
Remove one factor at a time from every concept and rerank using full-precision scores.
Generate public output
Create the ranking, factor-status ledger, visuals, metric registry, and automated quality report from the same data.
Why every concept begins at 70.0
70.0 is a neutral display baseline shared by every concept. Local conditions can move a score by no more than 18.0 points in either direction under the current model. It is not a percentage, probability, or estimate of investment quality.
Precision and materiality
Calculations use full-precision values. Published scores and factor contributions display one decimal place, while ranks use full precision. Effects smaller than 0.1 points are identified as below the publication threshold rather than presented as a meaningful zero.
Score tiers
How factor rows are classified
“Best” means the strongest modeled local operating alignment among the franchise concepts assessed on this page.
Model governance
How this report is calculated and corrected
Calculation controls
- Model designer
- Thomas Jepsen
No concept’s final score is manually raised or lowered after calculation. Before this template is activated, the report is reviewed for source scope, classification, arithmetic, unsupported claims, duplication, and readability.
Model history
- Model 0.9.0-calibration · August 7, 2026Added conditional scoring gates, factor-status transparency, rank-sensitivity testing, metric registry output, and factor-impact visualization data.
Corrections policy
Corrected source, geography, or operating-profile evidence triggers a full compiler rerun so every dependent score and visual is recalculated.
Source registry
Evidence represented in this report
Each source identifies its period, scope, and the local metrics it supports. Internal or supplied research is not presented as independently accessible evidence.
- 1Forensic Audit of Municipal Structural Constraints and Deal-Killer LiabilitiesInternal or supplied research; not publicly accessible.
Used for: Hill Air Force Base workforce composition in the 2024 Economic Impact Statement, Ogden Air Logistics Complex workforce breadth and mission, and I-15 24th Street Interchange project status as of June 30, 2026
- 2Strategic Utility Delta Audit: Structural Inefficiencies and CRE Arbitrage Across Local U.S. MarketsInternal or supplied research; not publicly accessible.
Used for: Private-sector aerospace and defense cluster scale reported by Ogden City, Ogden City building design criteria for winter and seismic conditions, Liquefaction potential and damage likelihood require site-specific geotechnical investigation; mitigation may include soil improvement or special foundation design, and Business Depot Ogden and Ogden Business Exchange industrial-space context
- 3Franchise data - remake - B startInternal or supplied research; not publicly accessible.
Used for: Largest employer ranges in Ogden City, March 2026, Weber State University fall 2025 student enrollment, Street-parking restriction during snowfall and snow-removal conditions, East Central Community has special exterior-building regulations beyond other city areas, and Home occupations face use and storage restrictions
- 4QuickFacts: Ogden city, Utah
Used for: Resident population estimate on July 1, 2025, Population change from the April 2020 estimate base to July 2025, and Households and owner-occupied housing share, 2020-2024
- 5Multiple-family dwellings in C-2/CP-2 and C-3/CP-3 Zones
Used for: New dwelling units permitted from 2020 through 2023 and housing-type mix and Multiple-family dwelling units in review, approved, or under construction when Ogden documented the commercial-zone policy
- 6Largest Employers
Used for: Largest employer ranges in Ogden City, March 2026
- 7About WSU
Used for: Weber State University fall 2025 student enrollment
- 8Hill Economic Impact 2024
Used for: Hill Air Force Base workforce composition in the 2024 Economic Impact Statement
- 9Ogden Air Logistics Complex
Used for: Ogden Air Logistics Complex workforce breadth and mission
- 10Aerospace and Defense
Used for: Private-sector aerospace and defense cluster scale reported by Ogden City and Engineering-services employment and average wage in the Ogden regional aerospace and defense profile
- 11Occupational Employment and Wages in Ogden — May 2024
Used for: Selected major occupational-group wages and employment shares in the Ogden MSA, May 2024
- 12Design Criteria
Used for: Ogden City building design criteria for winter and seismic conditions and Commercial construction permitting can require geotechnical, energy, sewer and location-specific approvals
- 13Liquefaction
Used for: Liquefaction potential and damage likelihood require site-specific geotechnical investigation; mitigation may include soil improvement or special foundation design
- 14Liquefaction-Potential Map for a Part of Weber County
Used for: Liquefaction potential and damage likelihood require site-specific geotechnical investigation; mitigation may include soil improvement or special foundation design
- 15Info for the General Public — Snow Removal
Used for: Street-parking restriction during snowfall and snow-removal conditions and Snow-removal road priority and ownership framework
- 16Parking on the street during and after snowfall
Used for: Street-parking restriction during snowfall and snow-removal conditions
- 17City & State Roads
Used for: Snow-removal road priority and ownership framework
- 18Project Details: I-15; 24th Street Interchange
Used for: I-15 24th Street Interchange project status as of June 30, 2026
- 19City Budget Season - Economic Development Highlight
Used for: I-15 24th Street Interchange project status as of June 30, 2026
- 20Featured Real Estate
Used for: Business Depot Ogden and Ogden Business Exchange industrial-space context
- 21Special Provisions of the East Central Community
Used for: East Central Community has special exterior-building regulations beyond other city areas
- 22Business Licensing
Used for: Ogden City requires a business license for legal businesses operating within city boundaries
- 23Home Occupation Licenses
Used for: Home occupations face use and storage restrictions
- 24Permit Applications
Used for: Commercial construction permitting can require geotechnical, energy, sewer and location-specific approvals
- 25Bid Opportunities
Used for: Major local public institutions use formal supplier or solicitation processes
- 26Business Guidelines
Used for: Major local public institutions use formal supplier or solicitation processes
- 27Purchasing - Bid Opportunities
Used for: Major local public institutions use formal supplier or solicitation processes
- 28County Business Patterns (CBP) APIs
Used for: County Business Patterns can provide establishment, employment and payroll data by industry at county, metro and ZIP geographies, but not a franchise-specific competitive set
- 29Utah Transit Authority celebrates successful first year of Ogden Express
Used for: Ogden Express connects Ogden Central and downtown with Weber State University and McKay-Dee Hospital
- 30Route 603X - Ogden Express (OGX) Schedule
Used for: Ogden Express connects Ogden Central and downtown with Weber State University and McKay-Dee Hospital
- 31Zone Ogden - Development Code Rewrite
Used for: Zone Ogden Unified Development Code rewrite is not yet an active citywide replacement code
- 32Land Use Applications in Review
Used for: Zone Ogden Unified Development Code rewrite is not yet an active citywide replacement code
Before contacting a franchisor
Complete the next layer of due diligence
- Confirm the exact protected territory and neighboring units.
- Review the current Franchise Disclosure Document.
- Validate local staffing, licensing, insurance, and service-base assumptions.
- Obtain location, vehicle, buildout, or working-capital estimates.
- Speak with current and former franchisees.
- Build a candidate-specific financial scenario.
Apply the analysis to your situation
Review how these market findings apply to your budget, role, and proposed territory.
The city score does not include your experience, capital structure, time commitment, financing, or exact territory.
