Local operating-model alignment analysis

Best Franchise Opportunities We Assessed in Portland, Oregon

We ranked 14 franchise concepts for Portland, Oregon using local demand, labor, transportation, real estate, regulation, and source-backed evidence.

What “best” means in this ranking“Best” means the strongest modeled local operating alignment among the franchise concepts assessed on this page. It does not estimate earnings or determine which franchise is best for a particular candidate.
Analysis by Thomas Jepsen, MSc Model: 0.9.0
14Concepts evaluated
31Sources used
20Primary sources
32Local metrics

Evaluation set

Why these concepts were evaluated

This is not a ranking of every franchise that may be offered in the city.

14Concepts assessed

Concepts were included when enough operating-model information existed to assign a provisional local-sensitivity profile. Unresolved inputs reduce confidence or remain conditional rather than automatically excluding a concept.

A brand’s participation in our referral network does not add points or change its position.

City-level conclusions

What stood out in our assessment

Highest category average (limited comparison)Restoration

68.0 average across 2 concepts

Largest positive factorTarget-market demand

0.8 points average among 10 affected concepts

Largest negative factorLabor and staffing friction

1.5 points average reduction among 13 affected concepts

Most assumption-sensitive rankJan-Pro International

Tested rank range spans 4 positions

Executive conclusion

What the ranking means for Portland, Oregon

Our Portland, Oregon analysis favored concepts whose operating requirements matched the city’s strongest service-demand conditions without depending too heavily on inexpensive labor, easy routing, or low-cost commercial space. City Wide, ActionCOACH, and FASTSIGNS produced the three highest modeled alignment scores in the evaluated set. Target-market demand was the strongest positive factor: it materially affected 10 concepts and added 0.8 points on average among them. Labor and staffing friction was the broadest negative pressure, reducing the 13 exposed concepts by 1.5 points on average. The result is not that the highest-ranked brand is universally better. It means that, under the documented city assumptions and the operating profiles available to us, its local advantages outweighed its modeled constraints more effectively. Territory boundaries, candidate capabilities, capital structure, franchise economics, current FDD disclosures, and local franchisee validation remain outside this ranking and can materially change the decision.

How this differs from a directory: the model does not award points for brand popularity, advertising placement, or referral compensation. It tests how documented local conditions interact with each concept’s operating requirements.

Best franchise opportunities assessed

Top 10 local-alignment scores from 14 concepts assessed

“Best” refers to modeled local operating alignment among the concepts assessed—not expected earnings, franchise-system quality, or candidate fit.

Rankings use full-precision scores.Displayed values use one decimal place. Identical displayed scores can therefore have different ranks, and close results should be treated as effectively similar.
RankFranchiseAlignment and tierLargest advantageLargest constraintEvidence confidence
1City WideFacility management
72.0Tier 2 · Favorable modeled alignment
+1.6 ptsTarget-market demand-0.3 ptsLabor and staffing frictionModerate evidence confidence
2ActionCOACHBusiness coaching
71.8Tier 3 · Mixed modeled alignment
+1.3 ptsTarget-market demandNo material negative local adjustmentModerate evidence confidence
3FASTSIGNSSigns and graphics
70.7Tier 3 · Mixed modeled alignment
+1.5 ptsTarget-market demand-0.7 ptsLabor and staffing frictionModerate evidence confidence
4HomeSmilesProperty maintenance services
69.8Tier 3 · Mixed modeled alignment
+0.9 ptsTarget-market demand-1.3 ptsLabor and staffing frictionModerate evidence confidence
5Tiger AdjustersPublic insurance adjusting
69.7Tier 3 · Mixed modeled alignment
+0.4 ptsReferral ecosystem-0.6 ptsLabor and staffing frictionModerate evidence confidence
6Jan-Pro InternationalCommercial cleaning
69.7Tier 3 · Mixed modeled alignment
+1.4 ptsTarget-market demand-1.5 ptsLabor and staffing frictionModerate evidence confidence
7Pillar To Post Home InspectorsHome inspection
69.7Tier 3 · Mixed modeled alignment
+0.4 ptsReferral ecosystem-0.5 ptsTransportation, routing, and parkingModerate evidence confidence
8Workout AnytimeFitness
69.1Tier 3 · Mixed modeled alignment
No material positive local adjustment-0.8 ptsLabor and staffing frictionModerate evidence confidence
9Rainbow International RestorationRestoration
68.0Tier 3 · Mixed modeled alignment
+0.5 ptsReferral ecosystem-1.9 ptsLabor and staffing frictionModerate evidence confidence
10PuroCleanRestoration
67.9Tier 3 · Mixed modeled alignment
+0.5 ptsReferral ecosystem-1.8 ptsLabor and staffing frictionModerate evidence confidence

View all 14 score calculations

Original factor comparison

How each factor affected the highest-rated franchise concepts

The graph includes the top 14 concepts by local-alignment score. Only nonzero score contributions are plotted. A factor is removed when every displayed concept received 0.0 points from it. Hover or focus a concept name to highlight all of its remaining data points.

Factor impact among the highest-rated franchise conceptsDiverging dot plot showing nonzero factor score contributions for the top 14 concepts. Zero-point concept-factor pairs are omitted, and factors with no nonzero contributions are excluded.+2.5+1.30.0-1.3-2.5
Target-market demand
#1 City Wide · Target-market demand · +1.6 pts1#2 ActionCOACH · Target-market demand · +1.3 pts2#3 FASTSIGNS · Target-market demand · +1.5 pts3#4 HomeSmiles · Target-market demand · +0.9 pts4#5 Tiger Adjusters · Target-market demand · +0.2 pts5#6 Jan-Pro International · Target-market demand · +1.4 pts6#7 Pillar To Post Home Inspectors · Target-market demand · +0.1 pts7#11 ZOOM DRAIN · Target-market demand · +0.3 pts11#12 Mr. Rooter · Target-market demand · +0.2 pts12#14 Aire Serv · Target-market demand · +0.2 pts14
Property replacement-cycle demand
#7 Pillar To Post Home Inspectors · Property replacement-cycle demand · +0.1 pts7#9 Rainbow International Restoration · Property replacement-cycle demand · +0.2 pts9#10 PuroClean · Property replacement-cycle demand · +0.2 pts10#11 ZOOM DRAIN · Property replacement-cycle demand · +0.2 pts11#12 Mr. Rooter · Property replacement-cycle demand · +0.2 pts12#13 Mister Sparky Electric · Property replacement-cycle demand · +0.2 pts13#14 Aire Serv · Property replacement-cycle demand · +0.2 pts14
Labor and staffing friction
#1 City Wide · Labor and staffing friction · -0.3 pts1#3 FASTSIGNS · Labor and staffing friction · -0.7 pts3#4 HomeSmiles · Labor and staffing friction · -1.3 pts4#5 Tiger Adjusters · Labor and staffing friction · -0.6 pts5#6 Jan-Pro International · Labor and staffing friction · -1.5 pts6#7 Pillar To Post Home Inspectors · Labor and staffing friction · -0.4 pts7#8 Workout Anytime · Labor and staffing friction · -0.8 pts8#9 Rainbow International Restoration · Labor and staffing friction · -1.9 pts9#10 PuroClean · Labor and staffing friction · -1.8 pts10#11 ZOOM DRAIN · Labor and staffing friction · -2.2 pts11#12 Mr. Rooter · Labor and staffing friction · -2.3 pts12#13 Mister Sparky Electric · Labor and staffing friction · -2.4 pts13#14 Aire Serv · Labor and staffing friction · -2.5 pts14
Transportation, routing, and parking
#1 City Wide · Transportation, routing, and parking · -0.1 pts1#3 FASTSIGNS · Transportation, routing, and parking · -0.4 pts3#4 HomeSmiles · Transportation, routing, and parking · -0.3 pts4#5 Tiger Adjusters · Transportation, routing, and parking · -0.3 pts5#6 Jan-Pro International · Transportation, routing, and parking · -0.4 pts6#7 Pillar To Post Home Inspectors · Transportation, routing, and parking · -0.5 pts7#8 Workout Anytime · Transportation, routing, and parking · -0.1 pts8#9 Rainbow International Restoration · Transportation, routing, and parking · -0.8 pts9#10 PuroClean · Transportation, routing, and parking · -0.9 pts10#11 ZOOM DRAIN · Transportation, routing, and parking · -1.2 pts11#12 Mr. Rooter · Transportation, routing, and parking · -1.0 pts12#13 Mister Sparky Electric · Transportation, routing, and parking · -0.8 pts13#14 Aire Serv · Transportation, routing, and parking · -0.9 pts14
Referral ecosystem
#1 City Wide · Referral ecosystem · +0.8 pts1#2 ActionCOACH · Referral ecosystem · +0.6 pts2#3 FASTSIGNS · Referral ecosystem · +0.3 pts3#4 HomeSmiles · Referral ecosystem · +0.6 pts4#5 Tiger Adjusters · Referral ecosystem · +0.4 pts5#6 Jan-Pro International · Referral ecosystem · +0.2 pts6#7 Pillar To Post Home Inspectors · Referral ecosystem · +0.4 pts7#9 Rainbow International Restoration · Referral ecosystem · +0.5 pts9#10 PuroClean · Referral ecosystem · +0.5 pts10#11 ZOOM DRAIN · Referral ecosystem · +0.4 pts11#12 Mr. Rooter · Referral ecosystem · +0.2 pts12#13 Mister Sparky Electric · Referral ecosystem · +0.1 pts13
Primary source records by factorTarget-market demand: [4] [5] [6] [9] [28] [29] [16] [17] [1]Property replacement-cycle demand: [5] [6] [13] [14] [15] [11] [12] [1]Competitive environment: [4] [9] [26] [28] [29]Labor and staffing friction: [8] [7] [9] [13] [14] [28] [1]Transportation, routing, and parking: [24] [25] [21] [22] [23]Real estate and site feasibility: [10] [11] [12] [13] [15] [16] [17] [18] [19] [20] [30] [31] [2] [1]Sales and customer acquisition: [26] [27] [28] [29] [4] [9]Referral ecosystem: [28] [29] [26] [27]Territory quality: [4] [6] [16] [17] [18] [19] [20] [22] [30] [31] [3]Regulatory and operating friction: [10] [11] [12] [13] [14] [15] [21] [30] [31] [2] [3]
View the chart data as a table
ConceptTarget-market demandProperty replacement-cycle demandLabor and staffing frictionTransportation, routing, and parkingReferral ecosystem
#1 City Wide+1.6 pts-0.3 pts-0.1 pts+0.8 pts
#2 ActionCOACH+1.3 pts+0.6 pts
#3 FASTSIGNS+1.5 pts-0.7 pts-0.4 pts+0.3 pts
#4 HomeSmiles+0.9 pts-1.3 pts-0.3 pts+0.6 pts
#5 Tiger Adjusters+0.2 pts-0.6 pts-0.3 pts+0.4 pts
#6 Jan-Pro International+1.4 pts-1.5 pts-0.4 pts+0.2 pts
#7 Pillar To Post Home Inspectors+0.1 pts+0.1 pts-0.4 pts-0.5 pts+0.4 pts
#8 Workout Anytime-0.8 pts-0.1 pts
#9 Rainbow International Restoration+0.2 pts-1.9 pts-0.8 pts+0.5 pts
#10 PuroClean+0.2 pts-1.8 pts-0.9 pts+0.5 pts
#11 ZOOM DRAIN+0.3 pts+0.2 pts-2.2 pts-1.2 pts+0.4 pts
#12 Mr. Rooter+0.2 pts+0.2 pts-2.3 pts-1.0 pts+0.2 pts
#13 Mister Sparky Electric+0.2 pts-2.4 pts-0.8 pts+0.1 pts
#14 Aire Serv+0.2 pts+0.2 pts-2.5 pts-0.9 pts

Rank stability

Which positions depend most on individual assumptions?

The line shows the best and worst rank reached when one factor was removed from every concept. A narrow range indicates a more stable position.

#1 City WideStable · tested #1–#2
#2 ActionCOACHStable · tested #1–#2
#3 FASTSIGNSModerately sensitive · tested #3–#5
#4 HomeSmilesModerately sensitive · tested #4–#7
#5 Tiger AdjustersModerately sensitive · tested #4–#7
#6 Jan-Pro InternationalHighly sensitive · tested #4–#8
#7 Pillar To Post Home InspectorsHighly sensitive · tested #3–#7
#8 Workout AnytimeModerately sensitive · tested #6–#8
#9 Rainbow International RestorationStable · tested #9–#10
#10 PuroCleanModerately sensitive · tested #9–#11
#11 ZOOM DRAINStable · tested #10–#11
#12 Mr. RooterStable · tested #12–#13
#13 Mister Sparky ElectricModerately sensitive · tested #12–#14
#14 Aire ServStable · tested #13–#14

Neutralizing a factor removes it from every concept. A concept can move down even when its own score improves because competitors may benefit more.

Worked score example

How we calculated City Wide

This example uses the same ledger shown for every concept and must reconcile exactly to the published score.

Full score ledger

Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.

Neutral model baseline70.0
Target-market demand+1.6
Property replacement-cycle demandNot applicable to this operating model
Competitive environmentNot included in the score
Labor and staffing friction-0.3
Transportation, routing, and parking-0.1
Real estate and site feasibilityDepends on the specific site, territory, or operating condition
Sales and customer acquisitionDepends on the specific site, territory, or operating condition
Referral ecosystem+0.8
Territory qualityDepends on the specific site, territory, or operating condition
Regulatory and operating frictionDepends on the specific site, territory, or operating condition
Full-precision calculated score72.01
Published local-market alignment72.0

Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.

Starting pointThe operating-model baseline shown in the first ledger row.
InteractionsAny interaction or gate is included in the relevant contribution or calibration row.
Confidence treatmentEvidence confidence is disclosed separately unless the model definition explicitly applies a calibration adjustment.
RoundingFull-precision contributions are summed before the final displayed score is rounded to one decimal place; whole-number results are shown without a trailing decimal.

Interpretation

How to interpret the result

City Wide, ActionCOACH, FASTSIGNS led because their operating requirements captured more of the local support from target-market demand while remaining less exposed to labor and staffing friction. The same city condition can help one operating model and constrain another, so score differences should be read through each concept's factor pattern rather than as a universal franchise-quality verdict. The ordering is most assumption-sensitive for Jan-Pro International, Pillar To Post Home Inspectors; their ranks move more widely when individual factors are neutralized.

Factor impact

Which local conditions changed scores or rankings?

We neutralized one factor at a time, recalculated every score, and then measured both absolute score movement and changes in rank order.

Operating environment53Positive local support

Target-market demand

We tested how much of the city’s theoretical customer and business demand remained usable after operating friction.

We applied a measurable adjustment to 10 of 14 concepts. When we neutralized the factor and recalculated the table, 10 concepts changed position. Pillar To Post Home Inspectors moved from #7 to #3, the largest movement among concepts directly affected by this factor.

Concepts adjusted10 of 14
Average among affected+0.8 pts
Average across all concepts+0.6 pts
Concepts changing rank10

Concepts helped most

City WideFacility management
+1.6 pts
FASTSIGNSSigns and graphics
+1.5 pts
Jan-Pro InternationalCommercial cleaning
+1.4 pts
ActionCOACHBusiness coaching
+1.3 pts
HomeSmilesProperty maintenance services
+0.9 pts
Measured but not differentiating in this concept set
  • Competitive environmentNo material score adjustment
  • Real estate and site feasibilityNo material score adjustment
  • Sales and customer acquisitionNo material score adjustment
  • Territory qualityNo material score adjustment
  • Regulatory and operating frictionNo material score adjustment

Category comparisons

Best franchise categories we assessed in Portland, Oregon

Category summaries are shown only when at least two concepts qualified. Two-concept comparisons are explicitly labeled as limited.

Limited two-concept comparison

Best Restoration franchise opportunities we assessed in Portland, Oregon

68.0

2 Restoration concepts qualified for comparison, with scores ranging from 67.9 to 68.0. Rainbow International Restoration ranked highest at 68.0. Referral ecosystem added 0.5 points on average among the affected concepts. Labor and staffing friction reduced the exposed concepts by 1.8 points on average.

Interpret cautiously: A 0.1-point spread is too small to support a strong brand-level conclusion from city alignment alone.

Concepts compared
2
Score range
67.9–68.0
Category average
68.0
Rainbow International Restoration68.0
PuroClean67.9

Compare all assessed concepts

Explore the complete score calculations

14 concepts shown. Expand a concept to see how each factor was treated and the single next check most capable of changing the result.

#1Tier 2 · Favorable modeled alignment72.0

City Wide

Facility management · B2B facility management and vendor coordination

Increase +1.6 pts Target-market demandReduction -0.3 pts Labor and staffing friction

Rank sensitivity: Stable

How we scored this concept

Full score ledger

Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.

Neutral model baseline70.0
Target-market demand+1.6
Property replacement-cycle demandNot applicable to this operating model
Competitive environmentNot included in the score
Labor and staffing friction-0.3
Transportation, routing, and parking-0.1
Real estate and site feasibilityDepends on the specific site, territory, or operating condition
Sales and customer acquisitionDepends on the specific site, territory, or operating condition
Referral ecosystem+0.8
Territory qualityDepends on the specific site, territory, or operating condition
Regulatory and operating frictionDepends on the specific site, territory, or operating condition
Full-precision calculated score72.01
Published local-market alignment72.0

Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.

Evidence confidence

City Modifier Evidence
Adequate
Factor Research Coverage
Strong
Franchise-profile completeness
Limited
Source-evidence confidence
Strong
Geographic applicability
Limited
Overall evidence confidence
Moderate evidence confidence
Largest absolute effect
Target-market demand +1.6 pts
Tested rank range
#1–#2

Most important next check

How many qualified facility and property-management accounts must be reachable for City Wide to support its local contract pipeline?

#2Tier 3 · Mixed modeled alignment71.8

ActionCOACH

Business coaching · home-based B2B advisory

Increase +1.3 pts Target-market demandNo material negative local adjustment identified

Rank sensitivity: Stable

How we scored this concept

Full score ledger

Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.

Neutral model baseline70.0
Target-market demand+1.3
Property replacement-cycle demandNot applicable to this operating model
Competitive environmentNot included in the score
Labor and staffing frictionEffect below the publication threshold
Transportation, routing, and parkingEffect below the publication threshold
Real estate and site feasibilityDepends on the specific site, territory, or operating condition
Sales and customer acquisitionDepends on the specific site, territory, or operating condition
Referral ecosystem+0.6
Territory qualityDepends on the specific site, territory, or operating condition
Regulatory and operating frictionDepends on the specific site, territory, or operating condition
Full-precision calculated score71.85
Published local-market alignment71.8

Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.

Evidence confidence

City Modifier Evidence
Adequate
Factor Research Coverage
Strong
Franchise-profile completeness
Limited
Source-evidence confidence
Strong
Geographic applicability
Limited
Overall evidence confidence
Moderate evidence confidence
Largest absolute effect
Target-market demand +1.3 pts
Tested rank range
#1–#2

Most important next check

Which business-owner segments are expected to produce the most repeatable coaching demand for ActionCOACH?

#3Tier 3 · Mixed modeled alignment70.7

FASTSIGNS

Signs and graphics · B2B production and installation center

Increase +1.5 pts Target-market demandReduction -0.7 pts Labor and staffing friction

Rank sensitivity: Moderately sensitive

How we scored this concept

Full score ledger

Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.

Neutral model baseline70.0
Target-market demand+1.5
Property replacement-cycle demandNot applicable to this operating model
Competitive environmentNot included in the score
Labor and staffing friction-0.7
Transportation, routing, and parking-0.4
Real estate and site feasibilityDepends on the specific site, territory, or operating condition
Sales and customer acquisitionDepends on the specific site, territory, or operating condition
Referral ecosystem+0.3
Territory qualityDepends on the specific site, territory, or operating condition
Regulatory and operating frictionDepends on the specific site, territory, or operating condition
Full-precision calculated score70.68
Published local-market alignment70.7

Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.

Evidence confidence

City Modifier Evidence
Adequate
Factor Research Coverage
Strong
Franchise-profile completeness
Limited
Source-evidence confidence
Strong
Geographic applicability
Limited
Overall evidence confidence
Moderate evidence confidence
Largest absolute effect
Target-market demand +1.5 pts
Tested rank range
#3–#5

Most important next check

Which local customer verticals are expected to generate repeat signage and graphics work for FASTSIGNS?

#4Tier 3 · Mixed modeled alignment69.8

HomeSmiles

Property maintenance services · Home-based mobile property-maintenance franchise using equipped service vans and technician crews to deliver bundled…

Increase +0.9 pts Target-market demandReduction -1.3 pts Labor and staffing friction

Rank sensitivity: Moderately sensitive

How we scored this concept

Full score ledger

Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.

Neutral model baseline70.0
Target-market demand+0.9
Property replacement-cycle demandNot applicable to this operating model
Competitive environmentNot included in the score
Labor and staffing friction-1.3
Transportation, routing, and parking-0.3
Real estate and site feasibilityDepends on the specific site, territory, or operating condition
Sales and customer acquisitionDepends on the specific site, territory, or operating condition
Referral ecosystem+0.6
Territory qualityDepends on the specific site, territory, or operating condition
Regulatory and operating frictionDepends on the specific site, territory, or operating condition
Full-precision calculated score69.81
Published local-market alignment69.8

Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.

Evidence confidence

City Modifier Evidence
Adequate
Factor Research Coverage
Strong
Franchise-profile completeness
Adequate
Source-evidence confidence
Strong
Geographic applicability
Limited
Overall evidence confidence
Moderate evidence confidence
Largest absolute effect
Labor and staffing friction -1.3 pts
Tested rank range
#4–#7

Most important next check

How many qualified facility and property-management accounts must be reachable for HomeSmiles to support its local contract pipeline?

#5Tier 3 · Mixed modeled alignment69.7

Tiger Adjusters

Public insurance adjusting · Home-based, referral-led public insurance adjusting business combining local property inspections with…

Increase +0.4 pts Referral ecosystemReduction -0.6 pts Labor and staffing friction

Rank sensitivity: Moderately sensitive

How we scored this concept

Full score ledger

Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.

Neutral model baseline70.0
Target-market demand+0.2
Property replacement-cycle demandNot applicable to this operating model
Competitive environmentNot included in the score
Labor and staffing friction-0.6
Transportation, routing, and parking-0.3
Real estate and site feasibilityDepends on the specific site, territory, or operating condition
Sales and customer acquisitionDepends on the specific site, territory, or operating condition
Referral ecosystem+0.4
Territory qualityDepends on the specific site, territory, or operating condition
Regulatory and operating frictionDepends on the specific site, territory, or operating condition
Full-precision calculated score69.75
Published local-market alignment69.7

Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.

Evidence confidence

City Modifier Evidence
Adequate
Factor Research Coverage
Strong
Franchise-profile completeness
Adequate
Source-evidence confidence
Strong
Geographic applicability
Limited
Overall evidence confidence
Moderate evidence confidence
Largest absolute effect
Labor and staffing friction -0.6 pts
Tested rank range
#4–#7

Most important next check

Which ZIP codes and appointment density assumptions define Tiger Adjusters's practical service territory?

#6Tier 3 · Mixed modeled alignment69.7

Jan-Pro International

Commercial cleaning · recurring commercial route service

Increase +1.4 pts Target-market demandReduction -1.5 pts Labor and staffing friction

Rank sensitivity: Highly sensitive

How we scored this concept

Full score ledger

Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.

Neutral model baseline70.0
Target-market demand+1.4
Property replacement-cycle demandNot applicable to this operating model
Competitive environmentNot included in the score
Labor and staffing friction-1.5
Transportation, routing, and parking-0.4
Real estate and site feasibilityDepends on the specific site, territory, or operating condition
Sales and customer acquisitionDepends on the specific site, territory, or operating condition
Referral ecosystem+0.2
Territory qualityDepends on the specific site, territory, or operating condition
Regulatory and operating frictionDepends on the specific site, territory, or operating condition
Full-precision calculated score69.73
Published local-market alignment69.7

Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.

Evidence confidence

City Modifier Evidence
Adequate
Factor Research Coverage
Strong
Franchise-profile completeness
Limited
Source-evidence confidence
Strong
Geographic applicability
Limited
Overall evidence confidence
Moderate evidence confidence
Largest absolute effect
Labor and staffing friction -1.5 pts
Tested rank range
#4–#8

Most important next check

What opening staffing ratio, wage range, and retention plan does Jan-Pro International assume for frontline roles?

#7Tier 3 · Mixed modeled alignment69.7

Pillar To Post Home Inspectors

Home inspection · mobile property inspection service

Increase +0.4 pts Referral ecosystemReduction -0.5 pts Transportation, routing, and parking

Rank sensitivity: Highly sensitive

How we scored this concept

Full score ledger

Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.

Neutral model baseline70.0
Target-market demand+0.1
Property replacement-cycle demand+0.1
Competitive environmentNot included in the score
Labor and staffing friction-0.4
Transportation, routing, and parking-0.5
Real estate and site feasibilityDepends on the specific site, territory, or operating condition
Sales and customer acquisitionDepends on the specific site, territory, or operating condition
Referral ecosystem+0.4
Territory qualityDepends on the specific site, territory, or operating condition
Regulatory and operating frictionDepends on the specific site, territory, or operating condition
Full-precision calculated score69.68
Published local-market alignment69.7

Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.

Evidence confidence

City Modifier Evidence
Adequate
Factor Research Coverage
Strong
Franchise-profile completeness
Limited
Source-evidence confidence
Strong
Geographic applicability
Limited
Overall evidence confidence
Moderate evidence confidence
Largest absolute effect
Transportation, routing, and parking -0.5 pts
Tested rank range
#3–#7

Most important next check

Which transaction corridors and referral markets would define Pillar To Post Home Inspectors's practical inspection territory?

#8Tier 3 · Mixed modeled alignment69.1

Workout Anytime

Fitness · fixed-location membership fitness

No material positive local adjustment identifiedReduction -0.8 pts Labor and staffing friction

Rank sensitivity: Moderately sensitive

How we scored this concept

Full score ledger

Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.

Neutral model baseline70.0
Target-market demandNot applicable to this operating model
Property replacement-cycle demandNot applicable to this operating model
Competitive environmentNot included in the score
Labor and staffing friction-0.8
Transportation, routing, and parking-0.1
Real estate and site feasibilityDepends on the specific site, territory, or operating condition
Sales and customer acquisitionDepends on the specific site, territory, or operating condition
Referral ecosystemNot applicable to this operating model
Territory qualityDepends on the specific site, territory, or operating condition
Regulatory and operating frictionDepends on the specific site, territory, or operating condition
Full-precision calculated score69.07
Published local-market alignment69.1

Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.

Evidence confidence

City Modifier Evidence
Adequate
Factor Research Coverage
Strong
Franchise-profile completeness
Limited
Source-evidence confidence
Strong
Geographic applicability
Limited
Overall evidence confidence
Moderate evidence confidence
Largest absolute effect
Labor and staffing friction -0.8 pts
Tested rank range
#6–#8

Most important next check

What trade-area boundary and population base would Workout Anytime use to evaluate the proposed location?

#9Tier 3 · Mixed modeled alignment68.0

Rainbow International Restoration

Restoration · emergency property restoration

Increase +0.5 pts Referral ecosystemReduction -1.9 pts Labor and staffing friction

Rank sensitivity: Stable

How we scored this concept

Full score ledger

Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.

Neutral model baseline70.0
Target-market demandNot applicable to this operating model
Property replacement-cycle demand+0.2
Competitive environmentNot included in the score
Labor and staffing friction-1.9
Transportation, routing, and parking-0.8
Real estate and site feasibilityDepends on the specific site, territory, or operating condition
Sales and customer acquisitionDepends on the specific site, territory, or operating condition
Referral ecosystem+0.5
Territory qualityDepends on the specific site, territory, or operating condition
Regulatory and operating frictionDepends on the specific site, territory, or operating condition
Full-precision calculated score68.02
Published local-market alignment68.0

Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.

Evidence confidence

City Modifier Evidence
Adequate
Factor Research Coverage
Strong
Franchise-profile completeness
Limited
Source-evidence confidence
Strong
Geographic applicability
Limited
Overall evidence confidence
Moderate evidence confidence
Largest absolute effect
Labor and staffing friction -1.9 pts
Tested rank range
#9–#10

Most important next check

What opening staffing ratio, wage range, and retention plan does Rainbow International Restoration assume for frontline roles?

#10Tier 3 · Mixed modeled alignment67.9

PuroClean

Restoration · emergency property restoration

Increase +0.5 pts Referral ecosystemReduction -1.8 pts Labor and staffing friction

Rank sensitivity: Moderately sensitive

How we scored this concept

Full score ledger

Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.

Neutral model baseline70.0
Target-market demandNot applicable to this operating model
Property replacement-cycle demand+0.2
Competitive environmentNot included in the score
Labor and staffing friction-1.8
Transportation, routing, and parking-0.9
Real estate and site feasibilityDepends on the specific site, territory, or operating condition
Sales and customer acquisitionDepends on the specific site, territory, or operating condition
Referral ecosystem+0.5
Territory qualityDepends on the specific site, territory, or operating condition
Regulatory and operating frictionDepends on the specific site, territory, or operating condition
Full-precision calculated score67.94
Published local-market alignment67.9

Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.

Evidence confidence

City Modifier Evidence
Adequate
Factor Research Coverage
Strong
Franchise-profile completeness
Limited
Source-evidence confidence
Strong
Geographic applicability
Limited
Overall evidence confidence
Moderate evidence confidence
Largest absolute effect
Labor and staffing friction -1.8 pts
Tested rank range
#9–#11

Most important next check

Which technical roles are hardest to staff for PuroClean, and what training pipeline reduces that exposure?

#11Tier 3 · Mixed modeled alignment67.6

ZOOM DRAIN

Drain and sewer service · emergency skilled-trade route service

Increase +0.4 pts Referral ecosystemReduction -2.2 pts Labor and staffing friction

Rank sensitivity: Stable

How we scored this concept

Full score ledger

Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.

Neutral model baseline70.0
Target-market demand+0.3
Property replacement-cycle demand+0.2
Competitive environmentNot included in the score
Labor and staffing friction-2.2
Transportation, routing, and parking-1.2
Real estate and site feasibilityDepends on the specific site, territory, or operating condition
Sales and customer acquisitionDepends on the specific site, territory, or operating condition
Referral ecosystem+0.4
Territory qualityDepends on the specific site, territory, or operating condition
Regulatory and operating frictionDepends on the specific site, territory, or operating condition
Full-precision calculated score67.60
Published local-market alignment67.6

Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.

Evidence confidence

City Modifier Evidence
Adequate
Factor Research Coverage
Strong
Franchise-profile completeness
Limited
Source-evidence confidence
Strong
Geographic applicability
Limited
Overall evidence confidence
Moderate evidence confidence
Largest absolute effect
Labor and staffing friction -2.2 pts
Tested rank range
#10–#11

Most important next check

What after-hours drain and sewer technician coverage must ZOOM DRAIN maintain, and what staffing model protects response times?

#12Tier 3 · Mixed modeled alignment67.3

Mr. Rooter

Plumbing · scheduled and emergency skilled-trade service

Increase +0.2 pts Target-market demandReduction -2.3 pts Labor and staffing friction

Rank sensitivity: Stable

How we scored this concept

Full score ledger

Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.

Neutral model baseline70.0
Target-market demand+0.2
Property replacement-cycle demand+0.2
Competitive environmentNot included in the score
Labor and staffing friction-2.3
Transportation, routing, and parking-1.0
Real estate and site feasibilityDepends on the specific site, territory, or operating condition
Sales and customer acquisitionDepends on the specific site, territory, or operating condition
Referral ecosystem+0.2
Territory qualityDepends on the specific site, territory, or operating condition
Regulatory and operating frictionDepends on the specific site, territory, or operating condition
Full-precision calculated score67.32
Published local-market alignment67.3

Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.

Evidence confidence

City Modifier Evidence
Adequate
Factor Research Coverage
Strong
Franchise-profile completeness
Limited
Source-evidence confidence
Strong
Geographic applicability
Limited
Overall evidence confidence
Moderate evidence confidence
Largest absolute effect
Labor and staffing friction -2.3 pts
Tested rank range
#12–#13

Most important next check

What mix of scheduled-service plumbers and emergency-response capacity must Mr. Rooter staff for the proposed territory?

#13Tier 3 · Mixed modeled alignment67.1

Mister Sparky Electric

Electrical · skilled-trade home service

Increase +0.2 pts Property replacement-cycle demandReduction -2.4 pts Labor and staffing friction

Rank sensitivity: Moderately sensitive

How we scored this concept

Full score ledger

Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.

Neutral model baseline70.0
Target-market demandNot applicable to this operating model
Property replacement-cycle demand+0.2
Competitive environmentNot included in the score
Labor and staffing friction-2.4
Transportation, routing, and parking-0.8
Real estate and site feasibilityDepends on the specific site, territory, or operating condition
Sales and customer acquisitionDepends on the specific site, territory, or operating condition
Referral ecosystem+0.1
Territory qualityDepends on the specific site, territory, or operating condition
Regulatory and operating frictionDepends on the specific site, territory, or operating condition
Full-precision calculated score67.11
Published local-market alignment67.1

Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.

Evidence confidence

City Modifier Evidence
Adequate
Factor Research Coverage
Strong
Franchise-profile completeness
Limited
Source-evidence confidence
Strong
Geographic applicability
Limited
Overall evidence confidence
Moderate evidence confidence
Largest absolute effect
Labor and staffing friction -2.4 pts
Tested rank range
#12–#14

Most important next check

Which licensed roles must Mister Sparky Electric hire or contract locally, and what recruiting timeline is built into the opening plan?

#14Tier 3 · Mixed modeled alignment67.0

Aire Serv

HVAC installation, repair, and maintenance · Manager-led mobile HVAC installation, repair, maintenance, and emergency service business using skilled technicians…

Increase +0.2 pts Target-market demandReduction -2.5 pts Labor and staffing friction

Rank sensitivity: Stable

How we scored this concept

Full score ledger

Every factor is classified so a displayed zero is not confused with missing, conditional, or non-applicable evidence.

Neutral model baseline70.0
Target-market demand+0.2
Property replacement-cycle demand+0.2
Competitive environmentNot included in the score
Labor and staffing friction-2.5
Transportation, routing, and parking-0.9
Real estate and site feasibilityDepends on the specific site, territory, or operating condition
Sales and customer acquisitionDepends on the specific site, territory, or operating condition
Referral ecosystemNot applicable to this operating model
Territory qualityDepends on the specific site, territory, or operating condition
Regulatory and operating frictionDepends on the specific site, territory, or operating condition
Full-precision calculated score67.03
Published local-market alignment67.0

Factor calculations use full precision. Contributions and published scores are displayed to one decimal place; ranking order uses the full-precision score.

Evidence confidence

City Modifier Evidence
Adequate
Factor Research Coverage
Strong
Franchise-profile completeness
Adequate
Source-evidence confidence
Strong
Geographic applicability
Limited
Overall evidence confidence
Moderate evidence confidence
Largest absolute effect
Labor and staffing friction -2.5 pts
Tested rank range
#13–#14

Most important next check

Which HVAC technician specialties must Aire Serv staff first, and what recruiting and training runway is built into the opening plan?

Metric registry

The 32 local metrics behind this analysis

The registry exposes the raw value, period, geography, factor mapping, and source for every public metric used in the city research.

View all local metrics
MetricRaw valuePeriodGeographyHow usedSource
City population estimate635,109personsJuly 1, 2025 population estimate; 2020-2024 characteristics; 2022 economic measuresPortland, OregonEvidence for Target-market demand, Territory quality [4]
Households289,705householdsJuly 1, 2025 population estimate; 2020-2024 characteristics; 2022 economic measuresPortland, OregonEvidence for Target-market demand, Territory quality [4]
Selected city business receipts and salesretail sales usd: 15,991,282,000; accommodation and food sales usd: 3,478,947,000; health care and social assistance revenue usd: 11,491,499,000; transportation and warehousing revenue usd: 5,838,623,000USDJuly 1, 2025 population estimate; 2020-2024 characteristics; 2022 economic measuresPortland, OregonEvidence for Target-market demand, Referral ecosystem, Sales and customer acquisition [4]
Housing units315,899housing units2024 American Community Survey 1-year estimatesPortland, OregonEvidence for Property replacement-cycle demand, Target-market demand, Territory quality [5]
Estimated housing-stock compositiontotal units: 304,113; single family percent: 54; middle housing percent: 14; multifamily percent: 32; other percent: 0.1percent and unitsHousing stock through 2023; residential permits through 2024Portland, OregonEvidence for Property replacement-cycle demand, Territory quality, Referral ecosystem [6]
Residential units permitted from 2010 through 2024total units permitted: 65,104; average units per year: 4,340housing unitsHousing stock through 2023; residential permits through 2024Portland, OregonEvidence for Target-market demand, Property replacement-cycle demand, Territory quality [6]
Portland maintains a known and suspected unreinforced-masonry building inventory and identifies URM buildings as earthquake-vulnerabletypical construction period: late 1800s to about 1960s; documented risk types: injury, property damage, loss of use; inventory status: known and suspected buildingscategorical conditionsCurrent guidance and regulatory history on access dateKnown and suspected URM buildings in PortlandEvidence for Property replacement-cycle demand, Labor and staffing friction, Real estate and site feasibility, Regulatory and operating friction [13]
Existing-building seismic requirements can be triggered by change of use, occupancy, alteration, repair, or URM project-cost thresholdschange of use or occupancy, major alteration or repair, urm cost thresholds, specified roof and parapet worktrigger categoriesCurrent Chapter 24.85 guidance on access dateCity of PortlandEvidence for Property replacement-cycle demand, Labor and staffing friction, Real estate and site feasibility, Regulatory and operating friction [14] [15]
Annual commercial-building energy reporting threshold and scopeminimum gross floor area sqft: 20,000; annual deadline: April 22; approximate covered buildings: 1,000; included primary uses: office, retail, grocery, health care, higher education, hotel; excluded primary uses: housing, industrial, nursing home, parking, K-12 education, residential, warehouse, worshipprogram thresholds and scopeCurrent policy on access dateCity of PortlandEvidence for Property replacement-cycle demand, Real estate and site feasibility, Regulatory and operating friction [11] [12]
Portland metro minimum wage effective July 1, 202616.8USD per hourRates effective July 1, 2026 through June 30, 2027Portland metropolitan urban growth boundaryEvidence for Labor and staffing friction [8]
Selected frontline and administrative occupation mean hourly wagesfood preparation and serving: portland msa: 21.64, united states: 17.86; building and grounds cleaning and maintenance: portland msa: 22.56, united states: 19.66; sales and related: portland msa: 28.36, united states: 26.43; office and administrative support: portland msa: 27.15, united states: 24.79; transportation and material moving: portland msa: 25.82, united states: 23.96USD per hourMay 2025 Occupational Employment and Wage StatisticsPortland-Vancouver-Hillsboro, OR-WAEvidence for Labor and staffing friction, Transportation, routing, and parking [7]
Selected skilled-trade occupation mean hourly wagesconstruction and extraction: portland msa: 39.44, united states: 31.42; installation maintenance and repair: portland msa: 34.98, united states: 30.44USD per hourMay 2025 Occupational Employment and Wage StatisticsPortland-Vancouver-Hillsboro, OR-WAEvidence for Labor and staffing friction, Property replacement-cycle demand [7]
Metropolitan nonfarm employment and selected industry employmenttotal nonfarm thousands: 1,217.4; trade transportation utilities thousands: 213.3; construction thousands: 74.3; manufacturing thousands: 111.1; twelve month total nonfarm change percent: -2.1thousands of jobs and percentJune 2026 preliminary labor-force and nonfarm-employment dataPortland-Vancouver-Hillsboro, OR-WAEvidence for Target-market demand, Labor and staffing friction, Referral ecosystem, Territory quality [9]
OHSU employment, student, bed, and facility footprintemployees: 22,501; students 2024 25: 4,337; licensed beds 2026: 704; occupied and leased space sqft: 9,200,000; land acres approximately: 400institutional counts2024-2025 enrollment; 2026 licensed-bed count; current institutional footprintOregon Health & Science UniversityEvidence for Target-market demand, Referral ecosystem, Sales and customer acquisition, Labor and staffing friction [28]
Port of Portland airport, marine-terminal, and business-park networkairports: 3; marine terminals: 3; business parks: 6; supported jobs approximately: 62,000; gdp usd: 9,700,000,000; labor income usd: 6,500,000,000infrastructure and economic countsCurrent infrastructure and economic-impact figures on access datePort of PortlandEvidence for Target-market demand, Referral ecosystem, Sales and customer acquisition, Territory quality [29]
City procurement exposes structured opportunities for products, professional services, trades, maintenance, construction, and other servicesopen solicitations, supplier registration, products and equipment, professional services, contractors and maintenance, engineering and design, small business supportportal functions and supplier typesCurrent procurement channels and supplier categories on access dateCity of PortlandEvidence for Target-market demand, Referral ecosystem, Sales and customer acquisition [26]
City RFPs use responsiveness and responsibility checks, scored evaluation rounds, award notice, and contract negotiationsolicitation development, proposal questions and submission, responsiveness and responsibility review, scored evaluation rounds, notice of intent to award, contract negotiation and executionprocurement stagesCurrent RFP guide updated December 10, 2025City of PortlandEvidence for Sales and customer acquisition, Referral ecosystem [27]
Transportation System Development Charges apply to new construction and to redevelopment that increases evening-peak person tripscovered project types: new residential construction, new commercial construction, new industrial construction, redevelopment increasing trips; overlay areas: Innovation Quadrant, North Macadam; payment options: permit issue payment, 6 9 or 12 month deferral with interest, 5 10 or 20 year installments with interestrule conditionsCitywide and overlay rates effective July 1, 2026 through June 30, 2027City of PortlandEvidence for Real estate and site feasibility, Regulatory and operating friction [10]
Selected citywide TSDC rates effective July 1, 2026 through June 30, 2027quick service restaurant drive through usd per sqft gfa: 122.69; standalone restaurant usd per sqft gfa: 38.97; convenience market usd per sqft gfa: 120.7; shopping retail usd per sqft gfa: 15.27; free standing retail or supermarket usd per sqft gfa: 31.25; bank usd per sqft gfa: 49.99; service station usd per vehicle fueling position: 41,083; light industrial manufacturing usd per sqft gfa: 4.59; additional values omittedUSD per assessment unitCitywide and overlay rates effective July 1, 2026 through June 30, 2027City of PortlandEvidence for Real estate and site feasibility, Regulatory and operating friction [10]
Illustrative citywide TSDC for a 2,500-square-foot drive-through quick-service restaurant before credits, exemptions, overlays, and other SDCs306,725USDCitywide and overlay rates effective July 1, 2026 through June 30, 2027City of Portland citywide rate areaEvidence for Real estate and site feasibility, Regulatory and operating friction [10]
Central City foot traffic relative to the 2020 baseline86percent of 2020 baselineCentral City foot traffic, office leasing, and vacant office inventory during 2025Portland Central CityEvidence for Target-market demand, Real estate and site feasibility, Territory quality [16]
Central City office leasing and vacant inventoryquarterly average leased sqft: 252,289; quarterly average vacant office sqft: 10,200,000square feetCentral City foot traffic, office leasing, and vacant office inventory during 2025Portland Central CityEvidence for Target-market demand, Real estate and site feasibility, Territory quality [16]
Office vacancy and asking rents vary materially between downtown and other submarketsportland total vacancy percent: 16.3; portland total asking rent usd per sqft fsg: 29.16; downtown total vacancy percent: 29.6; downtown asking rent usd per sqft fsg: 27.36; east columbia corridor total vacancy percent: 3.3; east columbia corridor asking rent usd per sqft fsg: 30.12; kruse way total vacancy percent: 20.9; kruse way asking rent usd per sqft fsg: 43.44quarterly market measuresSecond quarter 2026Portland-Vancouver-Hillsboro office marketEvidence for Real estate and site feasibility, Target-market demand, Territory quality [17]
Portland metropolitan industrial market measuresvacancy percent: 7.7; q2 leasing sqft: 2,400,000; q2 net absorption sqft: 508,147; ytd net absorption sqft: 404,872quarterly market measuresSecond quarter 2026Portland metropolitan industrial marketEvidence for Real estate and site feasibility, Territory quality [18]
Employment-land analysis finds most projected need is met but industrial land is tightprojected new jobs 2019 2045: 90,600; employment land needed acres approximately: 2,900; city assessment: most need met but industrial land tightforecast and planning findingEmployment-land need and forecast through 2045City of PortlandEvidence for Real estate and site feasibility, Territory quality, Target-market demand [20]
The metropolitan urban growth boundary protects farms and forests and must include land for 20 years of growthpurpose: protect farms and forests, promote efficient land use; planning horizon years: 20policy componentsCurrent regional growth-management framework on access datePortland metropolitan regionEvidence for Real estate and site feasibility, Territory quality [19]
Truck loading zones limit eligible vehicles to active loading or unloading for no more than 30 minutesmaximum minutes: 30; active loading or unloading required: yes; return restriction: vacate block face or move 500 feet for one hourrule conditionsCity code current on access dateCity of PortlandEvidence for Transportation, routing, and parking, Regulatory and operating friction [21]
Reported annual time lost to congestionhours lost per driver: 41; united states rank: 25hours per driver per year and rankCalendar year 2025 observed-trip congestion analysisPortland urban areaEvidence for Transportation, routing, and parking, Territory quality [24] [25]
PBOT publishes priority truck routes and weight-restricted bridges for compliant routingpriority routes, bridge weight restrictions, over dimensional route reviewrouting controlsCurrent priority routes and bridge restrictions on access dateCity of PortlandEvidence for Transportation, routing, and parking, Territory quality, Regulatory and operating friction [22]
PBOT-owned bridge inventory and age profilepbot owned bridges: 159; share over 50 years: almost halfbridges and categorical sharePBOT bridge inventory current for 2024City of PortlandEvidence for Transportation, routing, and parking, Territory quality [23]
Columbia South Shore sign standards limit freeway-oriented and freestanding signageintended visibility: abutting streets not interstate freeways or locations outside district; prohibited sign types: freestanding except monument temporary and directional, changing image, internally illuminated awning; monument sign max height feet: 6; monument sign max length feet: 10; marine drive sign prohibition within feet of levee toe: 200rule componentsCity sign code current on access dateColumbia South Shore plan districtEvidence for Real estate and site feasibility, Regulatory and operating friction, Territory quality [30]
Mapped design-overlay properties may require design review or compliance with objective design standardsmap symbol: d; possible pathways: discretionary design review, eligible objective design standards; site specific eligibility required: yesregulatory pathwaysCurrent design-overlay procedures on access dateCity of Portland design overlay zonesEvidence for Real estate and site feasibility, Regulatory and operating friction, Territory quality [31]

How to use the ranking

What the model can and cannot establish

  • Scores measure local operating alignment, not expected financial performance or franchise-system quality.
  • Citywide evidence may not describe the exact site or territory ultimately offered.
  • Conditional effects are shown for diligence but do not change the published score until their applicability is established.

Methodology

How the local-alignment ranking is calculated

01

Measure the city

Collect reusable local metrics with source, period, geography, and confidence fields.

02

Profile each operating model

Map each franchise to controlled operating attributes and local sensitivities.

03

Apply scoreable effects

Score only effects that apply without an unresolved site, territory, customer, or project gate.

04

Preserve conditional effects

Keep location- or territory-dependent issues visible for diligence without automatically changing the score.

05

Test rank sensitivity

Remove one factor at a time from every concept and rerank using full-precision scores.

06

Generate public output

Create the ranking, factor-status ledger, visuals, metric registry, and automated quality report from the same data.

Why every concept begins at 70.0

70.0 is a neutral display baseline shared by every concept. Local conditions can move a score by no more than 18.0 points in either direction under the current model. It is not a percentage, probability, or estimate of investment quality.

Precision and materiality

Calculations use full-precision values. Published scores and factor contributions display one decimal place, while ranks use full precision. Effects smaller than 0.1 points are identified as below the publication threshold rather than presented as a meaningful zero.

Score tiers

Tier 1 · Strongest modeled alignment80.0–100.0
Tier 2 · Favorable modeled alignment72.0–80.0
Tier 3 · Mixed modeled alignment64.0–72.0
Tier 4 · Higher-friction modeled alignment0.0–64.0

How factor rows are classified

Positive local adjustmentNegative local adjustmentMeasured; no meaningful local adjustmentEffect below the publication thresholdNot applicable to this operating modelDepends on the specific site, territory, or operating conditionNot included in the score
What “best” means here

“Best” means the strongest modeled local operating alignment among the franchise concepts assessed on this page.

Model 0.9.0 · Compiler 0.9.10-nonzero-markers-only · Analysis updated August 5, 2026

Model governance

How this report is calculated and corrected

Calculation controls

Model designer
Thomas Jepsen

No concept’s final score is manually raised or lowered after calculation. Before this template is activated, the report is reviewed for source scope, classification, arithmetic, unsupported claims, duplication, and readability.

Model history

  1. Model 0.9.0-calibration · August 4, 2026Added conditional scoring gates, factor-status transparency, rank-sensitivity testing, metric registry output, and factor-impact visualization data.

Corrections policy

Corrected source, geography, or operating-profile evidence triggers a full compiler rerun so every dependent score and visual is recalculated.

Source registry

Evidence represented in this report

Each source identifies its period, scope, and the local metrics it supports. Internal or supplied research is not presented as independently accessible evidence.

  1. 1
    Structural Inefficiencies and Asymmetric Franchise Opportunities in Tier-1 U.S. MarketsInternal or supplied research; not publicly accessible.
    Publisher
    Supplied research material
    Data period
    Mixed reference periods; Portland citations listed as accessed through February 24, 2026
    Scope
    Portland section within a multi-city research docket
    Locator
    Portland, Oregon section, paragraphs 54-65
    Source tier
    Tier 5 · supplied bespoke research
    Accessed
    August 2, 2026
  2. 2
    Structural Constraints and Hidden Municipal Costs: A Forensic Audit of Ten U.S. JurisdictionsInternal or supplied research; not publicly accessible.
    Publisher
    Supplied research material
    Data period
    Mixed reference periods; Portland fee schedule described as 2025-2026
    Scope
    Portland municipal section within a multi-city docket
    Locator
    Portland, Oregon section, paragraphs 34-40
    Source tier
    Tier 5 · supplied bespoke research
    Accessed
    August 2, 2026
  3. 3
    Franchise data - 2 - riverside through charlotteInternal or supplied research; not publicly accessible.
    Publisher
    Supplied research material
    Data period
    Undated neighborhood operating notes
    Scope
    Selected Portland neighborhood rows: Alberta Arts District, Mississippi, Hawthorne, Division/Clinton, Multnomah Village, and St. Johns
    Locator
    Portland, Oregon rows
    Source tier
    Tier 5 · supplied bespoke research
    Accessed
    August 2, 2026
  4. 4
    U.S. Census Bureau QuickFacts: Portland city, Oregon

    Used for: City population estimate, Households, and Selected city business receipts and sales

    Publisher
    U.S. Census Bureau
    Data period
    July 1, 2025 population estimate; 2020-2024 characteristics; 2022 economic measures
    Scope
    City of Portland, Oregon
    Locator
    Population, households, income, education, housing, business receipts, commute, and geography sections
    Source tier
    Tier 1 · federal government statistics
    Accessed
    August 2, 2026
  5. 5
    Portland, OR profile data

    Used for: Housing units

    Publisher
    Census Reporter using U.S. Census Bureau ACS data
    Data period
    2024 American Community Survey 1-year estimates
    Scope
    City of Portland, Oregon
    Locator
    Population, density, households, housing units, income, commute, and education sections
    Source tier
    Tier 2 · institutional data interface
    Accessed
    August 2, 2026
  6. 6
    2024 State of Housing in Portland

    Used for: Estimated housing-stock composition and Residential units permitted from 2010 through 2024

    Publisher
    Portland Housing Bureau
    Published
    June 30, 2025
    Data period
    Housing stock through 2023; residential permits through 2024
    Scope
    City of Portland, Oregon with neighborhood and council-district detail
    Locator
    Executive Summary and Part 1, Portland Demographics and Housing Stock
    Source tier
    Tier 1 · city government report
    Accessed
    August 2, 2026
  7. 7
    Occupational Employment and Wages in Portland-Vancouver-Hillsboro — May 2025

    Used for: Selected frontline and administrative occupation mean hourly wages and Selected skilled-trade occupation mean hourly wages

    Publisher
    U.S. Bureau of Labor Statistics
    Published
    June 30, 2026
    Data period
    May 2025 Occupational Employment and Wage Statistics
    Scope
    Portland-Vancouver-Hillsboro, OR-WA Metropolitan Statistical Area
    Locator
    Table A and metropolitan-area definition
    Source tier
    Tier 1 · federal government statistics
    Accessed
    August 2, 2026
  8. 8
    Oregon Minimum Wage

    Used for: Portland metro minimum wage effective July 1, 2026

    Publisher
    Oregon Bureau of Labor and Industries
    Data period
    Rates effective July 1, 2026 through June 30, 2027
    Scope
    Portland metropolitan urban growth boundary
    Locator
    Portland metro minimum-wage tier
    Source tier
    Tier 1 · state government rule
    Accessed
    August 2, 2026
  9. 9
    Portland-Vancouver-Hillsboro, OR-WA Economy at a Glance

    Used for: Metropolitan nonfarm employment and selected industry employment

    Publisher
    U.S. Bureau of Labor Statistics
    Published
    July 1, 2026
    Data period
    June 2026 preliminary labor-force and nonfarm-employment data
    Scope
    Portland-Vancouver-Hillsboro, OR-WA Metropolitan Statistical Area
    Locator
    June 2026 labor-force and industry employment table
    Source tier
    Tier 1 · federal government statistics
    Accessed
    August 2, 2026
  10. 10
    Transportation System Development Charges (TSDCs)

    Used for: Transportation System Development Charges apply to new construction and to redevelopment that increases evening-peak person trips, Selected citywide TSDC rates effective July 1, 2026 through June 30, 2027, and Illustrative citywide TSDC for a 2,500-square-foot drive-through quick-service restaurant before credits, exemptions, overlays, and other SDCs

    Publisher
    Portland Bureau of Transportation
    Data period
    Citywide and overlay rates effective July 1, 2026 through June 30, 2027
    Scope
    City of Portland, with Innovation Quadrant and North Macadam overlays
    Locator
    Applicability, citywide rate tables, overlay tables, lower rates, credits, exemptions, payment options, and land-use definitions
    Source tier
    Tier 1 · city government fee schedule
    Accessed
    August 2, 2026
  11. 11
    About the Commercial Building Energy Reporting policy

    Used for: Annual commercial-building energy reporting threshold and scope

    Publisher
    City of Portland Bureau of Planning and Sustainability
    Data period
    Current policy on access date
    Scope
    Covered commercial buildings in Portland
    Locator
    20,000-square-foot threshold, annual reporting, covered-building count, and exclusions
    Source tier
    Tier 1 · city government program
    Accessed
    August 2, 2026
  12. 12
    Portland City Code Chapter 17.104: Commercial Building Energy Performance Reporting

    Used for: Annual commercial-building energy reporting threshold and scope

    Publisher
    City of Portland
    Data period
    City code current on access date
    Scope
    Covered commercial buildings in Portland
    Locator
    Definitions, annual reporting fields, reporting schedule, and transparency provisions
    Source tier
    Tier 1 · city law
    Accessed
    August 2, 2026
  13. 13
    Unreinforced Masonry (URM) Buildings

    Used for: Portland maintains a known and suspected unreinforced-masonry building inventory and identifies URM buildings as earthquake-vulnerable

    Publisher
    Portland Permitting & Development
    Data period
    Current guidance and regulatory history on access date
    Scope
    Known and suspected URM buildings in Portland
    Locator
    URM construction era, earthquake performance, regulatory history, and current regulations
    Source tier
    Tier 1 · city government guidance
    Accessed
    August 2, 2026
  14. 14
    Chapter 24.85 - Seismic Design Standards for Existing Buildings

    Used for: Existing-building seismic requirements can be triggered by change of use, occupancy, alteration, repair, or URM project-cost thresholds

    Publisher
    Portland Permitting & Development
    Data period
    Current Chapter 24.85 guidance on access date
    Scope
    Existing buildings in Portland subject to Chapter 24.85 triggers
    Locator
    Change-of-use, alteration, repair, and URM cost-trigger guidance
    Source tier
    Tier 1 · city government guidance
    Accessed
    August 2, 2026
  15. 15
    Portland City Code Chapter 24.85: Seismic Design Requirements for Existing Buildings

    Used for: Existing-building seismic requirements can be triggered by change of use, occupancy, alteration, repair, or URM project-cost thresholds

    Publisher
    City of Portland
    Data period
    City code current on access date
    Scope
    Existing buildings in Portland
    Locator
    Scope, evaluation, strengthening, URM, and phasing provisions
    Source tier
    Tier 1 · city law
    Accessed
    August 2, 2026
  16. 16
    2026 State of Downtown & the Central City

    Used for: Central City foot traffic relative to the 2020 baseline and Central City office leasing and vacant inventory

    Publisher
    Portland Metro Chamber
    Published
    February 1, 2026
    Data period
    Central City foot traffic, office leasing, and vacant office inventory during 2025
    Scope
    Portland Central City and downtown subareas
    Locator
    Report at a Glance, economic data, foot-traffic discussion, and conclusion
    Source tier
    Tier 3 · local institutional report
    Accessed
    August 2, 2026
  17. 17
    Portland Office Market Report Q2 2026

    Used for: Office vacancy and asking rents vary materially between downtown and other submarkets

    Publisher
    Kidder Mathews Research
    Data period
    Second quarter 2026
    Scope
    Portland-Vancouver-Hillsboro office market with named submarkets
    Locator
    Market drivers, market totals, and submarket statistics
    Source tier
    Tier 3 · commercial real-estate research
    Accessed
    August 2, 2026
  18. 18
    Portland Industrial Figures Q2 2026

    Used for: Portland metropolitan industrial market measures

    Publisher
    CBRE Research
    Published
    July 10, 2026
    Data period
    Second quarter 2026
    Scope
    Portland metropolitan industrial market
    Locator
    Leasing volume, absorption, vacancy, supply, and submarket discussion
    Source tier
    Tier 3 · commercial real-estate research
    Accessed
    August 2, 2026
  19. 19
    Urban growth boundary

    Used for: The metropolitan urban growth boundary protects farms and forests and must include land for 20 years of growth

    Publisher
    Metro
    Data period
    Current regional growth-management framework on access date
    Scope
    Portland metropolitan urban growth boundary
    Locator
    Purpose and 20-year land-supply requirement
    Source tier
    Tier 1 · regional government policy
    Accessed
    August 2, 2026
  20. 20
    Economic Opportunities Analysis FAQ

    Used for: Employment-land analysis finds most projected need is met but industrial land is tight

    Publisher
    City of Portland Bureau of Planning and Sustainability
    Published
    June 1, 2026
    Data period
    Employment-land need and forecast through 2045
    Scope
    City of Portland employment land and business districts
    Locator
    90,600 projected jobs, approximately 2,900 acres needed, and industrial-land qualification
    Source tier
    Tier 1 · city government analysis
    Accessed
    August 2, 2026
  21. 21
    Portland City Code Section 16.20.220: Truck Loading Zones

    Used for: Truck loading zones limit eligible vehicles to active loading or unloading for no more than 30 minutes

    Publisher
    City of Portland
    Data period
    City code current on access date
    Scope
    Designated truck loading zones in Portland
    Locator
    Eligible vehicles, active loading requirement, 30-minute maximum, and return restriction
    Source tier
    Tier 1 · city law
    Accessed
    August 2, 2026
  22. 22
    Guide to the Bridge Restrictions and Over-dimensional Truck Routing Reference Map

    Used for: PBOT publishes priority truck routes and weight-restricted bridges for compliant routing

    Publisher
    Portland Bureau of Transportation
    Data period
    Current priority routes and bridge restrictions on access date
    Scope
    Portland priority truck routes and weight-restricted bridges
    Locator
    Interactive routing and restriction map description
    Source tier
    Tier 1 · city government operations
    Accessed
    August 2, 2026
  23. 23
    2024 PBOT Bridges

    Used for: PBOT-owned bridge inventory and age profile

    Publisher
    Portland Bureau of Transportation
    Published
    January 1, 2024
    Data period
    PBOT bridge inventory current for 2024
    Scope
    PBOT-owned bridges in Portland
    Locator
    Bridge inventory count and age summary
    Source tier
    Tier 1 · city government infrastructure
    Accessed
    August 2, 2026
  24. 24
    INRIX 2025 Traffic Scorecard: Portland city profile

    Used for: Reported annual time lost to congestion

    Publisher
    INRIX
    Published
    December 1, 2025
    Data period
    Calendar year 2025 observed-trip congestion analysis
    Scope
    Portland urban area
    Locator
    City profile and scorecard methodology
    Source tier
    Tier 3 · industry mobility report
    Accessed
    August 2, 2026
  25. 25
    Study: Portlanders spend nearly two days in traffic, city ranks 25th in U.S. for gridlock

    Used for: Reported annual time lost to congestion

    Publisher
    KATU
    Data period
    INRIX 2025 Traffic Scorecard
    Scope
    Portland urban area
    Locator
    Reported hours lost and U.S. congestion rank from INRIX
    Source tier
    Tier 3 · local reporting
    Accessed
    August 2, 2026
  26. 26
    Doing Business with the City of Portland

    Used for: City procurement exposes structured opportunities for products, professional services, trades, maintenance, construction, and other services

    Publisher
    City of Portland Procurement Services
    Published
    March 18, 2026
    Data period
    Current procurement channels and supplier categories on access date
    Scope
    City of Portland procurement
    Locator
    Goods and services purchased, open solicitations, supplier registration, and support
    Source tier
    Tier 1 · city government procurement
    Accessed
    August 2, 2026
  27. 27
    Request for Proposals Guide for Vendors

    Used for: City RFPs use responsiveness and responsibility checks, scored evaluation rounds, award notice, and contract negotiation

    Publisher
    City of Portland Procurement Services
    Published
    December 10, 2025
    Data period
    Current RFP guide updated December 10, 2025
    Scope
    City of Portland request-for-proposals process
    Locator
    RFP criteria, stages, responsiveness review, scoring, award, and negotiation
    Source tier
    Tier 1 · city government procurement
    Accessed
    August 2, 2026
  28. 28
    Facts and Figures about OHSU in Portland

    Used for: OHSU employment, student, bed, and facility footprint

    Publisher
    Oregon Health & Science University
    Data period
    2024-2025 enrollment; 2026 licensed-bed count; current institutional footprint
    Scope
    OHSU system with primary Portland campus and regional facilities
    Locator
    Employees, students, beds, facilities, and square footage
    Source tier
    Tier 2 · public institutional data
    Accessed
    August 2, 2026
  29. 29
    Port of Portland - About

    Used for: Port of Portland airport, marine-terminal, and business-park network

    Publisher
    Port of Portland
    Data period
    Current infrastructure and economic-impact figures on access date
    Scope
    Port of Portland regional facilities
    Locator
    Airports, marine terminals, business parks, jobs, GDP, and labor income
    Source tier
    Tier 2 · public agency data
    Accessed
    August 2, 2026
  30. 30
    Portland City Code Section 32.34.030: Additional Standards in Plan Districts

    Used for: Columbia South Shore sign standards limit freeway-oriented and freestanding signage

    Publisher
    City of Portland
    Data period
    City sign code current on access date
    Scope
    Named Portland plan districts including Columbia South Shore
    Locator
    Columbia South Shore purpose, prohibited sign types, monument-sign dimensions, and Marine Drive restrictions
    Source tier
    Tier 1 · city law
    Accessed
    August 2, 2026
  31. 31
    Design Standards and Chapter 33.420 Design Overlay Zone

    Used for: Mapped design-overlay properties may require design review or compliance with objective design standards

    Publisher
    Portland Permitting & Development
    Data period
    Current design-overlay procedures on access date
    Scope
    Properties mapped in Portland design overlay zones
    Locator
    Design-review triggers, objective design-standard alternative, and site-specific eligibility
    Source tier
    Tier 1 · city government zoning
    Accessed
    August 2, 2026

Before contacting a franchisor

Complete the next layer of due diligence

  • Confirm the exact protected territory and neighboring units.
  • Review the current Franchise Disclosure Document.
  • Validate local staffing, licensing, insurance, and service-base assumptions.
  • Obtain location, vehicle, buildout, or working-capital estimates.
  • Speak with current and former franchisees.
  • Build a candidate-specific financial scenario.

Apply the analysis to your situation

Review how these market findings apply to your budget, role, and proposed territory.

The city score does not include your experience, capital structure, time commitment, financing, or exact territory.

Request a private franchise review
View methodologyView source registry

Twenty Twenty-Five

Take Free Franchise Match Quiz