Franchise News Desk
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Timely franchise reporting, data-backed analysis, and market signals for operators and buyers.
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Cookie Advantage Franchises Hit $341K Median Sales, But a 33% Increase in Company Stores Shows They Aren’t Chasing Crumbl’s Scale
Cookie Advantage’s 2026 FDD reported an impressive 20% jump in average franchisee sales. However, there was an absolute lack of new store openings raises a more complicated question about the system’s growth story. While the brand’s unit economics are moving in the right direction on paper, the overall franchised network actually shrank. For buyers and…
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Summary Fast-casual franchise growth is shifting toward secondary markets where rents, labor, and competition may be more manageable. For franchise buyers, the story matters because smaller metros can offer stronger white-space opportunities than saturated major cities. The next thing to watch is whether brands keep expanding in these markets or pull back if consumer spending…