Summary
- Fast-casual franchise growth is shifting toward secondary markets where rents, labor, and competition may be more manageable.
- For franchise buyers, the story matters because smaller metros can offer stronger white-space opportunities than saturated major cities.
- The next thing to watch is whether brands keep expanding in these markets or pull back if consumer spending softens.
Here’s the article.1
βFranchise growth is no longer about major metros. The real opportunity is where demand exists but brands havenβt saturated the market yet.β
β Thomas Jepsen